Marketing Director
Richmond, Va
Pioneered and launched a Marketing Department that earned excellent peer reviews from business units by providing campaigns that increased revenue. Managed 6 to 10 direct reports in a comprehensive performance management environment. Handled Social Media and management of social platforms, including campaign creation, content creation/design and implementation. Held accountable for seven figure budget, vendor management and executive reporting. Led digital marketing strategy including social… Show more Pioneered and launched a Marketing Department that earned excellent peer reviews from business units by providing campaigns that increased revenue. Managed 6 to 10 direct reports in a comprehensive performance management environment. Handled Social Media and management of social platforms, including campaign creation, content creation/design and implementation. Held accountable for seven figure budget, vendor management and executive reporting. Led digital marketing strategy including social media, SEO, SEM and landing page development. Facilitated the creation and management of advertising campaigns for multiple target audiences. Oversaw website management and design for multiple Consumer facing websites. Directed internal communications strategy and deliverables including Intranet and Associate meetings. Produced marketing materials, including design and creation of diverse collateral for multiple target audiences. Drove single-family mortgage loan market share up 11% with a comprehensive marketing and outreach campaign. Show less