Bob H. Email & Phone Number

Philadelphia, Pa, Us

We are experts in life sciences B2B marketing acceleration, with a focus on high growth tech and data companies. We bring together capabilities in strategy, product marketing, demand creation, ABM, digital innovation, and other disciplines to increase marketing maturity and accelerate growth.

Hamilton, New Jersey, Us

Led the global marketing team for Sparta Systems (now a division of Honeywell), the market leader for enterprise quality management software (EQMS) in life sciences. Sparta's QMS solutions support quality processes such as CAPA, complaints, SQM, root cause analysis and audits. Key responsibilities as head of marketing included demand generation, marketing pipeline management, brand positioning, product marketing, digital presence, marketing operations, and sales enablement.

Durham, North Carolina, Us

Led the commercial launch of IQVIA’s next-generation sales and marketing technology platform, Orchestrated Customer Engagement. Led the regional rollout of the IQVIA Technologies brand launch through high impact tech customer events across North America, Europe and APAC.

Danbury, Ct, Us

Led product marketing for IMS Health Nexxus commercial technology applications (including Appature's SaaS marketing automation platform that IMS acquired) for pharma and med device industries. Responsibilities including brand positioning, product release/feature launches, industry thought leadership, digital presence, customer evidence, and demand generation. Joined IMS Health in March 2013 through the acquisition of Appature and as one of the key retained employees.

Led marketing and inside sales team for mid-stage venture-backed start up that provided cloud-based marketing automation software tailored for the life sciences industry. Drove inbound and outbound lead generation programs, digital marketing presence, thought leadership, media and analyst relations, GTM assets, events, pipeline tracking and metrics. Transformed the company's narrative and visual style to better communicate its innovative capabilities and developed and industry maturity model that reframed the Appature offering. Developed and executed a strategic plan that significantly raised the profile of Appature in the marketplace, including recognition from industry analysts, cover stories in trade publications and significant buzz on social media. Generated leads and tactics to accelerate pipeline, contributing directly to 50% growth in CMRR year over year. Developed strong relationship with sales team to craft compelling materials that were consistently used at each stage of the sales process to win deals. Company was purchased by IMS Health in a very successful exit for Madrona Ventures, the Seattle tech scene and the company's management and staff.

Tokyo, Jp, Jp

Started and led Shire's Digital Marketing function, which created digital strategies and managed the execution of multi-channel initiatives for Shire's $1B+ pharmaceutical product portfolio (e.g., Vyvanse, Adderall XR, Lialda)Functions included digital marketing, CRM and database marketing, campaign management, digital marketing metrics, campaign analytics, and marketing innovation (eg, strategies for emerging channels such as mobile marketing, development of Shire's social media marketing policies and best practices). Also had direct brand management and P&L line management responsibility for several late life-cycle brands totaling over $130M in annual revenue, including Shire’s epilepsy product Carbatrol.

Commercial leader of venture-backed start-up e-Commerce company. Product was a very innovative C2C / B2C selling platform that facilitated cross-language, cross-currency transactions between buyers and sellers across country borders in Europe. Responsibilities included company's marketing and customer operations, as well as oversight of our business and Country Managers across all of Central Europe.

Account Director for a pharmaceutical interactive marketing agency located in Princeton, NJ. Responsible for pharmaceutical accounts including BMS, Roche, Sanofi, Novartis, and AstraZeneca. Brands included Pegasys, Plavix, and Rhinocort Aqua.

Cambridge, Cambridgeshire, Gb

Led the communications function for AstraZeneca after the merger of Astra Merck, Astra US and Zeneca. Part of the core team for merger integration, responsible for developing change management communication strategies and tactics and executing multi channel campaigns for the roll out of key merger initiatives. Staffed, structured and led the newly combined AstraZeneca communications team and oversaw all key initiatives such as product communications, field communications, leadership communications and major company events.

Led field and corporate communications for rapidly growing joint venture between Merck and AB Astra (products included Prilosec, Plendil, Atacand). Managed field and POA communications across multiple communications channels, including print, intranet, live events (eg, national sales meetings, product launch meetings), audio programs, leadership communications, and change management (eg, leadership messaging/cascades, merger communications planning)

Planned and executed internal and field communications initiatives for key products such as Plendil and Prilosec. Led major field events for product launches and line extensions, annual sales meeting, etc.

Professional representative for one of the 3 pilot Customer Units for Astra Merck, responsible for selling Prilosec and Plendil to Gastroenterologists, Cardiologists and primary care physicians.

Rahway, New Jersey, Us

Sold injectable antibiotics and other IV therapies (Primaxin, Mefoxin, Vasotec IV, Pepcid IV) to hospitals, critical care units, and teaching institutions in Cincinnati OH

Ab, Public Policy, Psychology

Certified Professional Coach (Cpc), Professional Coaching