Bob H.

Bob H. Email and Phone Number

Accelerating commercial performance, cultivating talent, and connecting people. @ Rebound Communications
Bob H.'s Location
Greater Philadelphia, United States, United States
Bob H.'s Contact Details
About Bob H.

Technology marketing leader with more than 25 years of experience in the life sciences industry, working directly for pharmaceutical manufacturers and for technology companies that serve the industry. Significant experience in digital marketing, product marketing, demand creation, ABM, and other B2B marketing disciplines for high-growth SaaS and data providers.

Bob H.'s Current Company Details
Rebound Communications

Rebound Communications

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Accelerating commercial performance, cultivating talent, and connecting people.
Bob H. Work Experience Details
  • Rebound Communications
    Senior Partner
    Rebound Communications Mar 2020 - Present
    Philadelphia, Pa, Us
    We are experts in life sciences B2B marketing acceleration, with a focus on high growth tech and data companies. We bring together capabilities in strategy, product marketing, demand creation, ABM, digital innovation, and other disciplines to increase marketing maturity and accelerate growth.
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  • Sparta Systems
    Vice President Global Marketing
    Sparta Systems Mar 2019 - Mar 2020
    Hamilton, New Jersey, Us
    Led the global marketing team for Sparta Systems (now a division of Honeywell), the market leader for enterprise quality management software (EQMS) in life sciences. Sparta's QMS solutions support quality processes such as CAPA, complaints, SQM, root cause analysis and audits. Key responsibilities as head of marketing included demand generation, marketing pipeline management, brand positioning, product marketing, digital presence, marketing operations, and sales enablement.
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  • Iqvia
    Director, Product Launch Leader, Iqvia Technologies
    Iqvia Oct 2016 - Mar 2019
    Durham, North Carolina, Us
    Led the commercial launch of IQVIA’s next-generation sales and marketing technology platform, Orchestrated Customer Engagement. Led the regional rollout of the IQVIA Technologies brand launch through high impact tech customer events across North America, Europe and APAC.
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  • Ims Health
    Director, Product Marketing, Technology And Applications
    Ims Health Jun 2012 - Oct 2016
    Danbury, Ct, Us
    Led product marketing for IMS Health Nexxus commercial technology applications (including Appature's SaaS marketing automation platform that IMS acquired) for pharma and med device industries. Responsibilities including brand positioning, product release/feature launches, industry thought leadership, digital presence, customer evidence, and demand generation. Joined IMS Health in March 2013 through the acquisition of Appature and as one of the key retained employees.
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  • Appature
    Vice President Marketing
    Appature 2011 - 2013
    Led marketing and inside sales team for mid-stage venture-backed start up that provided cloud-based marketing automation software tailored for the life sciences industry. Drove inbound and outbound lead generation programs, digital marketing presence, thought leadership, media and analyst relations, GTM assets, events, pipeline tracking and metrics. Transformed the company's narrative and visual style to better communicate its innovative capabilities and developed and industry maturity model that reframed the Appature offering. Developed and executed a strategic plan that significantly raised the profile of Appature in the marketplace, including recognition from industry analysts, cover stories in trade publications and significant buzz on social media. Generated leads and tactics to accelerate pipeline, contributing directly to 50% growth in CMRR year over year. Developed strong relationship with sales team to craft compelling materials that were consistently used at each stage of the sales process to win deals. Company was purchased by IMS Health in a very successful exit for Madrona Ventures, the Seattle tech scene and the company's management and staff.
  • Shire
    Director, Digital Marketing & Late Lifecycle Brand Management
    Shire 2004 - 2011
    Tokyo, Jp, Jp
    Started and led Shire's Digital Marketing function, which created digital strategies and managed the execution of multi-channel initiatives for Shire's $1B+ pharmaceutical product portfolio (e.g., Vyvanse, Adderall XR, Lialda)Functions included digital marketing, CRM and database marketing, campaign management, digital marketing metrics, campaign analytics, and marketing innovation (eg, strategies for emerging channels such as mobile marketing, development of Shire's social media marketing policies and best practices). Also had direct brand management and P&L line management responsibility for several late life-cycle brands totaling over $130M in annual revenue, including Shire’s epilepsy product Carbatrol.
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  • I90 Ecommerce
    Vice President, Marketing And Business Operations In Prague, Czech Republic
    I90 Ecommerce 2002 - 2004
    Commercial leader of venture-backed start-up e-Commerce company. Product was a very innovative C2C / B2C selling platform that facilitated cross-language, cross-currency transactions between buyers and sellers across country borders in Europe. Responsibilities included company's marketing and customer operations, as well as oversight of our business and Country Managers across all of Central Europe.
  • Simstar Interactive Marketing (Now Rosetta Marketing)
    Account Director
    Simstar Interactive Marketing (Now Rosetta Marketing) 2000 - 2002
    Account Director for a pharmaceutical interactive marketing agency located in Princeton, NJ. Responsible for pharmaceutical accounts including BMS, Roche, Sanofi, Novartis, and AstraZeneca. Brands included Pegasys, Plavix, and Rhinocort Aqua.
  • Astrazeneca
    Director, Strategic Communications
    Astrazeneca 1998 - 2000
    Cambridge, Cambridgeshire, Gb
    Led the communications function for AstraZeneca after the merger of Astra Merck, Astra US and Zeneca. Part of the core team for merger integration, responsible for developing change management communication strategies and tactics and executing multi channel campaigns for the roll out of key merger initiatives. Staffed, structured and led the newly combined AstraZeneca communications team and oversaw all key initiatives such as product communications, field communications, leadership communications and major company events.
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  • Astra Merck
    Director Of Communications
    Astra Merck 1996 - 1999
    Led field and corporate communications for rapidly growing joint venture between Merck and AB Astra (products included Prilosec, Plendil, Atacand). Managed field and POA communications across multiple communications channels, including print, intranet, live events (eg, national sales meetings, product launch meetings), audio programs, leadership communications, and change management (eg, leadership messaging/cascades, merger communications planning)
  • Astra Merck
    Manager, Field Communications
    Astra Merck 1994 - 1996
    Planned and executed internal and field communications initiatives for key products such as Plendil and Prilosec. Led major field events for product launches and line extensions, annual sales meeting, etc.
  • Astra Merck
    Professional Sales Representative
    Astra Merck 1992 - 1994
    Professional representative for one of the 3 pilot Customer Units for Astra Merck, responsible for selling Prilosec and Plendil to Gastroenterologists, Cardiologists and primary care physicians.
  • Merck
    Hospital Representative
    Merck 1990 - 1992
    Rahway, New Jersey, Us
    Sold injectable antibiotics and other IV therapies (Primaxin, Mefoxin, Vasotec IV, Pepcid IV) to hospitals, critical care units, and teaching institutions in Cincinnati OH
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Bob H. Skills

Multi Channel Marketing Relationship Marketing Digital Strategy Change Management Web Marketing Customer Experience Management Future Trends Pharmaceutical Industry Cross Functional Team Leadership Marketing Strategy Integrated Marketing Marketing Marketing Communications Online Marketing Product Launch Product Marketing Start Ups Strategic Thinking Strategy Marketing Management Management Leadership Interactive Marketing Direct Marketing Digital Marketing Competitive Analysis Business Development Crm Brand Management B2b Marketing Account Management Brand Awareness Web Analytics Program Management Market Planning Strategic Communications Social Media Marketing Sales Lead Generation Strategic Partnerships Organizational Development Marketing Research E Commerce Customer Relationship Management Market Research

Bob H. Education Details

  • Duke University
    Duke University
    Psychology
  • Ipec Coaching
    Ipec Coaching
    Professional Coaching

Frequently Asked Questions about Bob H.

What company does Bob H. work for?

Bob H. works for Rebound Communications

What is Bob H.'s role at the current company?

Bob H.'s current role is Accelerating commercial performance, cultivating talent, and connecting people..

What is Bob H.'s email address?

Bob H.'s email address is bo****@****ure.com

What is Bob H.'s direct phone number?

Bob H.'s direct phone number is +126725*****

What schools did Bob H. attend?

Bob H. attended Duke University, Ipec Coaching.

What are some of Bob H.'s interests?

Bob H. has interest in Career And Talent Management, Accelerating Change.

What skills is Bob H. known for?

Bob H. has skills like Multi Channel Marketing, Relationship Marketing, Digital Strategy, Change Management, Web Marketing, Customer Experience Management, Future Trends, Pharmaceutical Industry, Cross Functional Team Leadership, Marketing Strategy, Integrated Marketing, Marketing.

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