Bob Hartnett Email & Phone Number

Whether you're leading or learning, High-Impact Mentoring empowers business professionals through comprehensive online courses, tools, and resources designed to enhance professional growth.

Pensacola, Florida Area

The Complete Florida Plus Program is a network of statewide education programs design to help K-adult students succeed in school, earn a college degree, and embark on a rewarding career. I lead the marketing and outreach efforts to build brand awareness and drive program usage throughout the state of Florida. • Increased Complete Florida student applications by 460% in my first year by creating and implementing a multi-tactical strategic marketing plan that delivered key audience messages through a combination of media channels. • Increased FloridaShines website visits by 22% YOY, to 1.3 million visits in the past year.• Increased MyCareerShines program users from 200,000 to more than 1 million. • Develop and execute integrated, multi-channel marketing campaigns from strategy to launch, including TV, radio, print, direct mail, video, display, email, digital media, and social media. • Highly data-driven, continuously analyzing trend data and tactic performance to optimize marketing program performance. • Partnered with creative teams, IT professionals, media buyers, data analysts, content specialists, third party agencies, and others to develop growth plans and marketing strategies. • Adept at managing multiple brands and integrating them into an umbrella of “family” branding that promotes and supports the entire organization.• Led multi-institutional marketing programs that required collaborating with other marketing professionals at colleges and universities across the state.• Experienced in end-to-end video production for TV commercials, events, interviews, video shorts for social media, and long-form video for training and infomercials.• Supervise, coach, and support, cross-functional team members that are in different locations in Florida.• Provide direction and guidance to external agencies and third-party contractors in support of achieving company goals.

• Created customer-focused ad campaigns for MediaCom Southeast, to increase penetration of their High-Speed Internet product in low performing markets. • Providing marketing support and training for various clients along with creating customer materials, video scripting and editing.• Creating online courses, including developing slide decks, scripting, video/audio production and editing.

Pensacola, Florida Area

Cox Communications is a nationwide broadband communications company, providing advanced digital video, Internet, telephone and home security services. Cox serves more than 6 million residences and businesses. I was responsible for customer acquisition marketing for the Florida/Georgia region. • Led marketing strategy and execution to increased new product customers by 400,000 a year.• Develop and execute integrated, multi-channel marketing campaigns from strategy to launch, including TV, radio, print, direct mail, video, display, email, digital media, and social media. • Took over B2B acquisition marketing for the Cox Business brand, increasing call volume by 29% and revenue by 19% in the first year. • Data, Data, Data - Analyzed mid and post-campaign performance results to hone marketing tactics into an efficient series of tactics that generate the most effective results.• Led a team of cross-functional stakeholders for the market-wide launch of the Digital Video Recorder product, which resulted in over $1 million in annual reoccurring revenue.• Managed a $15 million marketing budget and developed a financial tracking system to improve budget spending analysis.• Oversaw the company’s brand, always working toward creating an awareness that consumers and businesses trusted. • Supervised, coached, and supported a team spread across multiple offices in Florida and Georgia.

Pensacola, Florida Area

• Responsible for the implementation of marketing campaigns for customer and revenue growth. • Developed and implemented multi-tactical marketing and advertising campaigns including TV, radio, print, direct mail, online and outdoor, as well as promotional materials for use in retail locations.• Managed the database marketing application for pre-and post-campaign analysis as well as target-marketing based on customer and non-customer profiles.