SKILLS SUMMARY — B2B MARKETING LEADERSHIP, STRATEGY, AND EXECUTION> Skilled at building teams, achieving team and individual goals, growing team morale and pride, developing the skills of junior marketers, and working cross-functionally with sales, product, and executive leadership> Expertise in marketing at the intersection of sales: collaborating with sales to understand the Ideal Customer Profile, then using that as a focal point for strategy and results-oriented execution via Account Based Marketing, field marketing, content marketing, lead generation, and lead nurture > Deep experience in go-to-market positioning, planning, and messaging, and driving high-level strategies into and through tactical plans for Account Based Marketing, field marketing, channel marketing, lead generation, and lead nurture> Player/coach for all common B2B full-funnel marketing tactics including field marketing, paid search/social, email, events, direct mail, print advertising, public relations, and analyst relations> Experienced practitioner of Account Based Marketing, including evaluation and deployment of ABM technology, development of ABM sales and marketing techniques and processes, and driving ABM adoption across sales and marketing teams> Adept at developing creative and compelling content in many formats including customer case studies, blog, website, white papers, seminars, webinars, video, product demos, presentation decks, collateral, news/trade editorial, press releases, and infographics> Familiar with marketing tech including 6sense ABM and numerous Marketing Automation platforms (Pardot, Marketo, and HubSpot) integrated with Salesforce CRM
Listed skills include Lead Generation, Email Marketing, Marketing Strategy, Integrated Marketing, and 35 others.
