Seeking marketing strategy and execution projects!I have spent most of my 20-year career in Business-to-Business (B2B) SaaS technology marketing, having held leadership and player/coach roles in Field Marketing, Account Based Marketing, and Channel Marketing.I'm an expert B2B marketing strategist and writer, skilled at developing creative and compelling content in many formats including blogs, articles, customer case studies, websites, white papers, emails, ABM plays, seminars, webinars, presentation decks, collateral, press releases, social media, and video scripts. See some of my freelance portfolio samples attached below, and see my LinkedIn posts for marketing tips based on my deep and diverse experience. I'd love to help you solve your marketing and go-to-market challenges and achieve your goals. Please direct message me!

Advise clients on go-to-market strategy including content, channel, public relations, analyst relations, and event strategy. Conceive, pitch, and author editorial stories. Write bylines, blogs, speaker proposals, social media content, and analyst presentations.

Led a team of marketers promoting online learning products to midsized and large enterprises. Key areas of focus included go-to-market strategy, content marketing, field marketing, lead gen, ABM, and sales support. > Assembled a KPI-based revenue marketing team, driving leads into and through the funnel. Marketing-driven leads account for ~50% of deals and revenue closed by the direct sales channel at a 4x ROI. > Introduced 6sense ABM to identify and prioritize large in-market sales opportunities and propel them through the sales process> Following M&A, developed an ideal customer profile, brand promise, and go-to-market sales & marketing positioning strategy for the newly combined product portfolio, driving that strategy through the content, website, and demand gen plans

Led marketing efforts for this provider of CX technology, including lead generation, field marketing, ABM, trade shows, website, social media, public relations, analyst relations, sales enablement, and branding. > Led brand message development to support enterprise software positioning > Launched a new website> Wrote long- and short-form content including case studies, web pages, eBooks, blogs, presentations, emails, demo scripts, video scripts, and social media posts> Developed the strategy and performed all copywriting for an ABM cadences in SalesLoft that included emails, call scripts, LinkedIn InMail messages, and LinkedIn status updates to engage and nurture prospects – dozens of automated or prompted engagement activities spread across multiple months> Deployed Pardot marketing automation and developed lead gen and nurture campaigns. Quadrupled lead flow and re-engineered the Salesforce CRM lead qualification process> Contributed to Glance’s rapid growth, doubling of revenue and staff within 3 years

Developed an Account Based Marketing (ABM) process and rolled it out to the field sales team of this leading provider of “Big Data” graph database software. > Created and rolled out a curriculum called “How To Launch ABM in 10 Days, 1 Hour Per Day” to Neo4j’s inside sales reps. > Created a template for prioritizing ABM target accounts based on SeriusDecisions best practices. > Augmented contact data with external data sources. Wrote and compiled an ABM email library to promote content for each use case and persona. > Created an ABM dashboard in Google Analytics.> Trained SDR staff on ABM tactics and strategies.> Launched ABM to several $1billion+ target accounts including Bank of America, Citigroup, Visa, and Mastercard.

Led the North America marketing efforts for this provider of globalization technology and translation services. > Created marketing content including press releases, case studies, videos, webinars, blogs, customer presentations, and eBooks, to educate and engage buyers> Generated lead flow and routed leads through Marketo marketing automation and Salesforce.com with a 10x ROI based on marketing contribution to sales revenue> Worked with customers including Starbucks, Best Buy, ADP, Texas Instruments, Royal Caribbean, Dell, EMC and Caterpillar to prepare seminar/webinar presentations, case studies, and editorial coverage

Led a team of marketers for this manufacturer of business intelligence software with emphasis on PR, social media marketing, field marketing, lead generation, Marketo marketing automation, and trade show marketing. Increased leads 36% while reducing budget. Increased overall website visits by 14% and new visitors by 25%. Tripled press releases and 3rd party story placements.

* COMPUWARE, LEXINGTON MAPlanned lead generation digital marketing campaigns for Compuware's APM product group.* TUBIFI, BURLINGTON MAImplemented HubSpot marketing automation to improve lead generation, lead nurturing, and social media marketing. Adapted existing assets for lead generation, and created new offers from scratch, including white papers, seminar presentations, and case studies. Wrote, designed and executed email marketing campaigns. Authored bylined blog articles and "ghost wrote" blog posts for other company executives. Developed sales collateral. Managed social media accounts. * DIGITAL REEF, BOXBOROUGH MAProvided lead generation and marketing support to help sales penetrate the 200 largest law firms in America. Tactics included trade show marketing, email marketing, inbound & outbound telemarketing, PR/AR, and social media marketing (blogging, LinkedIn, and Twitter). Drafted press releases. Led press and analyst outreach for new product announcements. Supervised a 3-person team. Leveraged HubSpot marketing automation integrated with SalesForce.com.* ALPHA SOFTWARE CORPORATION, BURLINGTON MAConducted landing page optimization that doubled the conversion rate of their free trial offer, thus doubling the ROI from search engine marketing (case study featured in MarketingProfs and WhichTestWon.com marketing websites). Created a viral video that drove 8X as many views as any other video on Alpha's YouTube channel. Optimized Alpha's LinkedIn company profile page. Developed a rewards program to encourage customer advocacy and engagement in social media.

Senior Marketing Manager, Global Reseller Field Marketing (2009 - 2011):Managed PTC's global channel marketing program for the Value Added Reseller (VAR) sales channel. Managed 4 direct reports plus a matrixed team of regional marketers in America, Europe & Asia. Deployed innovative global channel marketing programs that earned CRN's 5-Star award for reseller program excellence. Led joint marketing planning sessions with VARs and trained PTC field marketers in channel marketing techniques. Conducted monthly VAR marketing "best practices" training webcasts on marketing planning, seminar execution, email marketing, list acquisition, social media marketing, pay-per-click search engine marketing, etc. Launched SharedVue website syndication tool which ensured VARs had high-quality PTC-authored marketing campaigns running on their websites. Packaged PTC marketing campaigns on PTC's Partner Portal. Managed Marketing Development Funds (MDF) reimbursement.--------Senior Marketing Manager, North America Field Marketing (2007 - 2009):Supervised team of 4 Field Marketing Specialists to execute campaigns into the Small and Midsized Business (SMB) market. Developed and led execution of a marketing plan that drove 20K leads annually, exceeding lead generation and cost per lead KPIs. Email marketing, seminars, webinars, pay-per-click search engine marketing, web display marketing, social media marketing. Conducted regular meetings with sales staff to review campaigns and CRM lead conversion statistics. Recruited a team of Marketing Specialists and developed their marketing skills to outperform all other field marketing teams across the globe.---------Sr. Manager, Mathcad E-commerce Marketing Manager (2006 - 2007):Developed and managed the execution of direct response marketing programs (email, search engine, direct mail) that drove $2.5 million in annual net revenue to the PTC Online Store. Delivered 4:1 ROI.