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Unlocking the full potential of mid-sized Tech Companies with ICP targeted Positioning & Messaging gets me super energized. As a “player-coach” style manager, I empower my team to collaborate across disciplines and scale their work so they can grow as Product Marketing professionals.I am a Pi-shaped Product Marketing leader who brings 20 years of experience in B2B software, SaaS and DaaS. During my career I have had the privilege to build expertise in adjacent Marketing disciplines and across multiple industries. This broad skillset enables me to be successful in launching, growing and retaining products, as well as in business transformation and brand building.My DriveI love building, scaling or transforming Product Marketing teams and collaborating closely with Sr. Leadership, Product, Marketing and Sales. Together, we build the Go-to-Market Strategies and develop the Positioning & Messaging that provide a clear path on how to meet & exceed business objectives within the Ideal Customer Profile (ICP)My ExpertiseI create strategic value by establishing brand awareness, credibility & trust in target markets. I develop buyer personas targeted thought leadership and content marketing programs that feed the demand generation and lead generation campaigns. In partnership with key stakeholders, I use Market Research and Marketing Analytics to optimize the Go-to-Market Strategy.My ResultsAs an all-round Product Marketing professional, I have managed platforms ranging from $1 mio to $30+ mio. Successfully launched products and platforms in different industries that generated anywhere from $1 mio up to $15 mio in the first year.How Colleagues See MeColleagues from around the business value my curiosity and creativity, as well as my persistence to get stuff done. They engage me in complex projects involving strategic Market Analysis, Branding, Digital Transformation, Marketing Communication and Corporate Values.I enjoy meeting new people. Reach out if you want to talk about anything marketing… or football!
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Director, B2B MarketingMastercardUtrecht, Ut, Nl
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Director Of Product MarketingPuzzel Dec 2023 - PresentAlna District, Oslo, NoPuzzel is a European CCaaS provider that enables brands to deliver exceptional experiences with Artificial Intelligence (AI) enhanced technology. Frost and Sullivan has awarded Puzzel 2023 Company of the Year for Innovative CCaaS Solutions & Advanced AI Capabilities.Key responsibilities include> Transform the Product Marketing team from Product to Revenue driven> Optimize Marketing role in Product Launch, Migration, Sunsetting and Retention processes> Develop Positioning & Messaging framework, including actionable Ideal Customer Profile (ICP) model > Create Buyer Persona and Buyer Journey framework with Product and Sales> Enhance the Digital Go-To-Market with Revenue Marketing> Develop Analyst Relations strategy, leading inquiries and briefings. -
Pro+ MemberProduct Marketing Alliance Nov 2023 - PresentSan Francisco, California, UsThe Product Marketing Alliance’s mission is simple: to elevate the role of product marketing, and we did this by giving the function a voice, establishing its value in an organizational map, and ensuring PMMs worldwide have had a central hub of resources to upskill. -
Director Of Product MarketingDtn Dec 2019 - Nov 2023Bloomington, Minnesota, UsDTN is a global data, analytics and technology company that delivers actionable operational intelligence to organizations with complex supply chains. DTN acquired MeteoGroup in 2019.Global responsibility for the weather-related portfolios and industries, leading a multicultural team of senior product marketers. The portfolio consisted of around 50 products, across 10+ industries in the Americas and EMEA. Core products represented anywhere from $1 to $10+ million in revenues.Key responsibilities include> Build and execute the portfolio Go-to-Market Strategy > Develop Positioning & Messaging enforcing the DTN brand transformation> Launch new Products and Services in US and Europe> Develop Buyer Persona profiles and Buyer Journey Mapping> Develop Demand Generation & Lead Generation campaigns> Create Thought Leadership & Content Marketing programs -
Head Of Marketing & CommunicationMeteogroup Mar 2019 - Nov 2019MeteoGroup is a European data, software and services company that delivers insights and decision-making solutions to companies and consumers that are impacted by weather. MeteoGroup was acquired by DTN in 2019. Lead the marketing organization, a multicultural team of 7 professionals with 6 nationalities. Responsible for a portfolio of around 25 products, across 10 industries primarily focused on EMEA. Core products represented anywhere from $1 to $10+ million in revenues.Key responsibilities included> Build the Go-to-Market Strategy > Develop Demand & Lead Generation Campaigns > Create Content Marketing programs & PR initiatives > Build Digital Marketing & Marketing Automation engines> Optimize Pricing models > Integrate the MeteoGroup and DTN marketing organizations
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Head Of Product MarketingMeteogroup Mar 2018 - Feb 2019Build the Product Marketing organization and transform BU marketing teams to a centralized organization. Responsible for a portfolio of 25+ products across 10 industries in EMEA previously managed by 4 P&L independent business units.Key responsibilities included:> Build the Product Marketing function and hired the team> Create scalable GTM approaches for the portfolio> Improve product launch process in collaboration with Product and Sales> Develop industry agnostic Positioning & Messaging frameworks > Build library of playbooks, standardizing marketing best practices> Optimize agency strategy for content creation, publication and campaigns
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Senior Product Marketing ManagerElsevier Feb 2014 - Feb 2018Amsterdam, North Holland, NlElsevier is a global information analytics company that helps institutions and research professionals progress science, advance healthcare and improve performance for the benefit of humanity.Responsible for Elsevier's innovative suite of research tools and platforms that empower institutions and researchers to increase research performance. Including high profile marketing projects in the areas of business transformation, portfolio branding, product marketing and growth marketing. Key marketing projects included:> Product marketing for funding and engineering research platforms, up to $33mio in revenue > Branding and launch of the researcher tools portfolio> Growth marketing for Mendeley adoption, the LinkedIn for researchers.> Implementation of corporate transformation from publisher to information analytics company> Marketing integration of company acquisitions -
Senior Product Marketing ManagerAcision Apr 2011 - Jul 2013Richardson, Texas, UsAcision is a global mobile communications network infrastructure company providing mobile internet, messaging and charging systems. Acision was acquired in 2015 by Comverse, now Xura.Responsible for the launch of Acision's Mobile Broadband suite that enables mobile telecom providers to improve the availability and quality of their internet networks.Key responsibilities included:> Launch of Policy Management & Control network solution with customer in 16 countries, $15mio deal> Establish brand awareness, credibility & trust in new markets> Build the thought leadership and market research program > Generate PR and media exposure> Provide evidence-based validations of corporate strategy through strategic market analytics -
Product Marketing ManagerAcision Sep 2008 - Mar 2011Richardson, Texas, UsResponsible for Acision's innovative portfolio that enable mobile telecom providers to increase their messaging revenues and improve the quality of their internet services. Product launches included the launch of SMS Dialogue Manager, generating $12 mio in revenue share and $33 mio in pipeline with ACV up to $1mio.
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Product Marketing ManagerVerizon Business Oct 2005 - Aug 2008Basking Ridge, Nj, UsVerizon is a global communication networks and platforms provider that offers voice, data and video services and solutions.Responsible for cloud based National and International Contact Center solutions, enabling companies to centralize their contact center infrastructure and provide better customer service against lower cost. -
Product Marketing ManagerSnt May 2003 - Sep 2005Paris, Île-De-France, FrSNT is one of the largest service providers in the Netherlands and Belgium in the field of multi-channel customer contacts. SNT was acquired and now operates as WebhelpResponsible for SNT's innovative suite of Customer Interaction Solutions that combine capabilities in Customer Contact, Research and Technology.
Bob M. Hendriks Skills
Bob M. Hendriks Education Details
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Radboud UniversityStrategy & Marketing -
Han University Of Applied SciencesMarketing & International Management
Frequently Asked Questions about Bob M. Hendriks
What company does Bob M. Hendriks work for?
Bob M. Hendriks works for Mastercard
What is Bob M. Hendriks's role at the current company?
Bob M. Hendriks's current role is Director, B2B Marketing.
What is Bob M. Hendriks's email address?
Bob M. Hendriks's email address is bo****@****ion.com
What is Bob M. Hendriks's direct phone number?
Bob M. Hendriks's direct phone number is +316203*****
What schools did Bob M. Hendriks attend?
Bob M. Hendriks attended Radboud University, Han University Of Applied Sciences.
What skills is Bob M. Hendriks known for?
Bob M. Hendriks has skills like Product Marketing, Strategy, Go To Market Strategy, Product Management, Telecommunications, Marketing Strategy, Crm, Competitive Analysis, Proposition Development, Marketing Communications, Marketing Management, Sales.
Who are Bob M. Hendriks's colleagues?
Bob M. Hendriks's colleagues are Paul Ferrando, Agrim Patodia, Niccolo Alarcón, Aarthy Venkataraman, Falguni Panchal, Mauri Undefined, Patrick Gibson.
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