Bob Holtzman Email & Phone Number

El Segundo, Ca, Us

Shenzen, Cn

- Building a team to deliver world class brand, community and communications work to promote TiMi, its North American and international development teams to the global gaming industry and player base.

Shenzen, Cn

Consult for leading global game development and operations company- Consulting with TiMi Studio Group, the largest internal game development studio for Tencent, developers of Call of Duty: Mobile and supporting its studio communications in North America- Lead communications strategy for accessible and fun MOBA Arena of Valor, mobile esports and launched Nintendo Switch version in North America and Europe

Shenzhen, Guangdong, Cn

Currently Global Brand Communications Lead for TiMi Studio Group, overseeing important efforts for multiple publishing disciplines including:- Community Management- Public Relations- Influencer Relations- Brand Marketing

El Segundo, California, Us

- Communications and community strategy consultancy for video games, esports and sports- Partnering with developers, publishers, production teams and influencers to tell their best stories to the right audiences-Supported global communications strategy for Nexters ($GDEV on Nasdaq), including key messaging for IPO announcement via SPAC and first major M&A deal (~$100 million)- Secured key industry media coverage for acquisition of Lightstream, a tech company creating software tools to support livestreamers and marketers who work with content creators- Promoted Azarus, a tech company making overlay games for live streams, including its extended seed round raise and launch of its League of Legends trivia game - Worked with Darewise Entertainment, an independent game development studio making a persistent open world multiplayer game/MMO called Life Beyond- Consulted with Player Omega, a first-of-its-kind, fully participatory, community-focused esports and gaming tour on its communications strategy and media relations efforts - Worked with NGE, the premier independent esports publishing company, on corporate communications, community strategy and R&D projects- Consulted with Hero Blocks, an independent development team from Denmark, on their competitive multiplayer game Mad Machines, which was a First on Discord title

San Francisco, California, Us

- Wrote and blogged on contract basis for various publications, including Associated Press, Boston Herald, Contra Costa Times, CSTV.com, Los Angeles Newspaper Group, Rocky Mountain News, etc.- Weekly, in-season college football analyst for KSIR Sports, Fort Morgan, Colo. & Eastern Plains Sports Network- Weekly college football column for Omaha Reader - Covered basketball, football, golf, hockey, lacrosse, soccer and volleyball, as well as other sports- Blogged men's basketball for UCLABruins.com

Los Angeles, Ca, Us

- Managed media relations strategy and execution for North American publishing efforts for League of Legends, one of the most popular online games in the world with more than 100 million monthly active players- Managed communications team who helped Rioters have more meaningful conversations with players of League of LegendsAreas of focus: Developer Communications - Launched weekly community-driven editorial piece, Ask Riot, which was localized throughout globe and became second-most popular recurring editorial piece on LeagueofLegends.com- Led successful global communications launch for new loot-style monetization system in League of Legends, including proactive and reactive messaging to players- Supported developers for in-depth media opportunities, including with Dotesports.com and AIAS Game Maker’s Notebook- Oversaw product communication strategies and delivered player-facing and internal messagesCollege League of Legends - Secured major media coverage, including with Bloomberg, ESPN, New York Times, Houston Chronicle, and Washington Post supporting the growth of College League of Legends Events Communications- Worked with events teams to support community-focused events, including in Toronto and Los AngelesHigh School Community Development- Developed partnership with philanthropy organization to establish a 25-school high school esports league in Orange County, Calif., with League of Legends as sole game in inaugural season

- Consulted mobile and indie game companies on marketing, user acquisition, community communications, social media and public relations for Apps and online games.- Directed marketing and PR efforts for Kerbal Space Program, an award-winning space agency sim developed by indie studio, Squad, and available on Steam for Linux, Mac and PC.- Spoke at Game Developers Conference 2014 about brand and community marketing with a talk titled, You Own The Game But The Community Owns You, which showcased efforts working on Kerbal Space Program.- Oversaw revamp of content marketing program for social media channels, which helped deliver consistent, monthly growth in reach, including Facebook, Twitter, Twitch, Tumblr and YouTube. - Moderated panels as part of Kerbal Space Program team at PAX Prime 2013, with DayZ team, and SXSW 2014 with NASA officials. - Consulted on PR efforts for Ring Run Circus, an independently developed title by Kalio for iOS devices (iPad, iPhone and iPod Touch).- Consulted on PR and community marketing efforts for Nevermind, a biofeedback-enhanced horror adventure game, developed by indie studio Flying Mollusk, for multiple platforms.- Delivered featured placement on App Store as well as multiple reviews for launches of indie mobile games, Flick Knights and Pixel Cup Soccer.- Consulted with Scope AR, a global leader in Augmented Reality-based training systems, on messaging for their new smartglasses technology

- Built marketing staff to promote start-up social and mobile game company (acquired by Zynga in June 2013)- Led advertising (paid, organic, earned) efforts for award-winning Facebook and mobile game, THE WIZARD OF OZ™- Implemented launch strategy for Facebook and mobile titles- Edited all written content, including corporate website and social media channels- Managed public relations efforts, which included editing press materials, overseeing an agency, securing coverage in The Hollywood Reporter, GamesBeat and AFP and serving as a spokesperson with media, including Gamasutra and HearstLink- Managed company relationship with key stakeholders, including Warner Bros (game marketing and production) and Facebook (platform)- Supervised branding, cross-promotion and email marketing programs- Produced in-game sales and viral features to help boost revenue and user acquisition

Limassol, Cy

- Directed marketing and communications planning and strategy for new North American operations office in Los Angeles- Created and implemented global communications and product branding strategy- Managed E3 Expo budget and campaign for Nival’s first presence at the show; included a party, booth and private meeting room for media- Secured extensive media coverage and multiple awards, including IGN.com’s Best Strategy Game of E3 2011 and Gamefront.com’s ‘Best of E3’ honors- Managed booth and booth concept, which was named to IGN’s top 20 booths at E3 2011- Pitched and acquired exclusive preview stories before E3 in PC Gamer and Game Informer Magazines- Booked and staffed media meetings for a San Francisco media tour with several top game enthusiast sites, including IGN, GamePro and Destructoid, to preview a Facebook game- Wrote and edited strategy documents for marketing and communications - Ran Facebook ad campaign for King’s Bounty: Legions that featured strong conversion and click-through rates- Worked with marketing agencies and freelancers to create marketing materials, including key messaging, trailers, scripts and art assets- Managed PR agency and oversaw its media outreach, communication strategy and planning

Sherman Oaks, Ca, Us

- Supervised day-to-day interaction for multiple online gaming clients at award-winning boutique PR agency- Managed team of communication professionals in media outreach, communication strategy and planning- Wrote and edited press materials, including fact sheets, key messaging, press releases, pitch letters, new business proposals, crisis communication plans and product PR plans- Counseled and edited online marketing materials - Secured media coverage with gaming enthusiast press and consumer media, including IGN, GamesRadar, G4TV.com, PC Gamer and Agence France Presse- Worked with online gaming websites to distribute beta keys to boost website traffic and users- Managed social media team which handled daily Facebook and Twitter accounts for game services as well as long-term strategy and planning - Shared insight and knowledge of free-to-play gaming market with clients and internal teams to better communicate - Booked and staffed media meetings in-office and at conferences, including GDC Online- Worked with several clients, including NHN USA, Neowiz Games, Ndoors Interactive, Heatwave Interactive and Aeria Games

El Segundo, California, Us

- Wrote and edited press materials to promote video games for the North American arm of a major worldwide gaming company- Managed agency relationship with team of four focused on consumer press- Spearheaded Social Media strategy with other internal teams- Managed internship program for PR department- Counseled management with crisis management and communication issues- Worked with GameInformer (2.3 million circulation) on feature business story which framed company as leader in free online gaming- Developed trend story about work-sponsored gaming time which featured Nexon Gamers – was covered by CNET.com picked up by CNN.com Technology front page and newsletter, as well as making the front cover of the Beaumont (TX) Enterprise- Served as PR liaison for in-office and out-of-office media meetings with top-tier publications, including 1UP.com, Bloomberg, Maxim, and Playboy- Directed press events at industry conferences, securing coverage from numerous sites, including Associated Press TV, GameSpot.com, IGN.com and MTV.com- Maintained media database, reports and tracking tools for company use

El Segundo, California, Us

- Worked with major gaming magazine (2.3 million circulation) for feature business story which framed company as leader in free online gaming.- Organized booth and press meetings for DigitalLife, the largest technology and electronics consumer event in New York City; helped earn game of the show honors from major independent news Web site (20 million impressions per month). - Planned and coordinated off site, two-day press event during Game Developers Conference in San Francisco which led to over a dozen stories.

Torrance, Ca, Us

- Served as an assignment editor for three staff writers and over 15 freelancers- Lead in-depth coverage of 30 high schools and two junior colleges at a 70,000-plus circulation newspaper in the South Bay area of Los Angeles- Broke national story about a local high school football coach caught cheating on video- Wrote a weekly college football column with local emphasis but national scope- Served as primary beat reporter in coverage of both Los Angeles-based Major League Soccer teams, L.A. Galaxy and Chivas USA- Broke news while covering general assignment stories on local collegiate and professional teams

- Reported on prep, collegiate and professional athletics- Assisted Sports Editor with section production

Bachelor Of Arts, Communications Studies

Education record