Bob Iasillo Email & Phone Number

Holbrook, Ny, Us

Leading sales and marketing team in the deployment of a paradigm shifting technology for Tele-Optometry.Extensive sales leadership experience, hiring, recruiting and training sales teams. Experience crafting the go to market strategy, branding, messaging, sales process, systems and collateral. Experience aligning sales and marketing under one revenue objective.Marketing experience with demand generation. Direct experience creating and placing paid social, Google search and YouTube Ads, Proficient with Google Analytics and Google Search for SEO. Direct experience personally programming CRMs, building pipeline workflows and creating dashboards to track sales and marketing pipelines. Wordpress website development programming experience for fast mobile-first user experiences to maximize mobile conversions.On-site comprehensive eye exams with a remote doctor “tele-optometry” experience, increases access to eyecare and helps optical retailers increase their patient volume and optical sales. 20/20NOW, The leader in Tele-Optometry, Https://for2020now.com

Tacoma, Washington, Us

Start-up product launch of the Neurolens measurement system to Optometry and Ophthalmology.• Recruited, trained and managed sales team.• Developed product messaging, sales materials, and CRM

Start-up product launch of a new vision test to Ophthalmology and Optometry for early detection of optic nerve and retinal diseases including Glaucoma, AMD and Diabetic Retinopathy. Called on Retina, Cataract, Comprehensive ophthalmologists and optometrists. Recruited, hired and trained sales team in western half of country while still maintaining sole contributor role in southwest territory.

Based out of Los Angeles and covering all of California, Nevada, Arizona, and Hawaii. True hunter sales position. High volume cold calling. Large territory management.

Bridgewater, Nj, Us

Product launch of pharmaceutical products to Ophthalmology and Optometry. Sold steroids and antibiotics for topical and post surgical use.• #1 of 9 Regionally. #14 of 122 Nationally 2010• # 1 in nation for Lotemax Goal Attainment 140% to goal. 2009• Sales Advisory Council 2008• Special Technology Council 2008• Team Leadership Award 2007

New York, New York, Us

Sold antidepressants, blood pressure and acid reflux medications to Primary Care, Cardiology and Gastroenterologists. • President’s Challenge Winner 2006 (Top 10 %).• Won Rookie Above and Beyond. 2004

ATM and Credit Card Processing.Business to business direct sales. True Hunter Cold Calling. Managed a team of 1099 Sales Reps.