Orchestrated team of >15 people, including activities related to HR, finance, marketing, point-of-sale, and customer service.SUCCESS STORY – Set up patisserie from scratch and rapidly became a national reference and #1 go-to-shop for cakes and baked goods in record time, having famous celebrities and VIPs as regular customers.Increased revenue YoY and exceeded company objectives, understanding market trends and developing targeted pricing strategy to initiate full production program.Obtained customer loyalty by personalizing customer services, creating brand uniqueness and with passion to deliver excellence.Built strong team spirit and friendly and professional work environments through effective communication, active listening, and team building initiatives.Trained employees on proactivity and stress management to maintain safe and comfortable work environments and to deliver continuous, exceptional customer services.

Led team of 3 employees, and being youngest entrepreneur to direct luxury brand in most popular fashion street in Beirut, Lebanon.SUCCESS STORY – Established store as well-known brand, despite competing against other >50 world’s most famous fashion brands in same street. Gained exceptional reputation amongst famous celebrities and VIPs.Challenged to turn around insignificant store. Created new mission and focused on main strengths as differentiator by conducting market research, understanding client needs, and staying up to date in regard to quality and designs.Provided exceptional customer service, built outstanding client relationships, and implemented word-of-mouth marketing strategies.Ensured to display latest fashion trends in store by visiting fashion fairs and exhibitions in Italy and Germany and negotiated with high-level fashion brands.Offered excellent quality at more affordable price compared to high-end competition.Handled sales, cash, finances, HR, store cleanliness, and buyer relationships.