Bob Cole is a collaborative, high energy sales executive with a strong track record of growing profitable revenues while developing his sales teams. Bob has extensive experience in leading large teams through major transitions such as mergers and acquisitions; launching new products nationally; and re-engineering trade and marketing programs. He has a broad consumer packaged goods industry background in working with senior levels of major US retailers across multiple channels while leading joint business planning and execution for diverse number of categories brands. Bob also has unique experience in leading national sales teams through major change initiatives including: integrating new systems such as SAP and TPM; improving cross-functional teamwork with Marketing, Finance, and Customer Service; and business process simplification with sales effectiveness programsThis combination of practical field sales experience coupled with corporate Business Unit planning, sales strategy, and cross-funtional management roles helps Bob bring a strong general manager mindset to the business.Specialties include:- Consulting services focusing on practical advice to ignite sales team results at small to medium-sized CPG companies in the US and Canada -Improve sales execution to drive ROI through trade spend optimization, shopper marketing integration, and best in class new products launches-Increase sales team productivity by levering sales management tools such as CRM, TPM, sales reporting/BI, and trade analytics-Accelerate change management plans during major transitions for the sales team and customers-Facilitate business process improvements across the enterprise to increase selling time for the sales team-Sales organization redesign and reorganization based on industry best practices-Improve customer collaboration through joint business planning process including customer-driven timelines for Finance, Marketing, and Sales