For over 30 years, I held a variety of management positions in National and Local broadcast television with major broadcast organizations. Until June 2015, my most recent position was Sr. VP, Director of Sales for the 14 Owned and Operated CBS Television Stations in New York directing the national sales effort of our 10 sales offices. In this role I worked with with the O&O stations on inventory, pricing, and overall sales strategies, and directed efforts with the sales offices in growing our traditional business as well as developing clients for sponsorship in events such as the Grammy Awards, and our NFL Football, NCAA Basketball and Football, PGA Golf sports properties. In this position, I also directed the CBS TV Sales Training Program. In the last 10 years, we have placed over 15 sales people at our national sales offices and local TV stations.In a prior management positions at Group W Television, I had been instrumental in developing the various sales tools and applications for pricing and forecasting that are still in use at CBS.Over the past several years I have also had the opportunity to guest lecture at the Newhouse School at Syracuse University on the subject of television media sales,as well as agency buying and planning. I am a strategic thinker and proven leader, with a long track record of success in a highly demanding and competitive industry.If you would like to discuss how I can help your sales team or would like consultation on local ornational broadcast sales, please contact me at Bkaplan25@gmail.com
Self-Employed
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Chief ExecutiveSelf-Employed Dec 2018 - PresentWilmington, North Carolina Area
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Sr Vp Director Of SalesCbs Television Stations Group Mar 2003 - Jun 2015Greater New York City Area -
Vp SalesWestinghouse Broadcasting Jan 1994 - Mar 2003
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Account ExecutiveWestinghouse Broadcasting Apr 1983 - Oct 1986Greater New York City Area
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Account ExecutiveGroup W Television Sales Apr 1981 - Mar 1983Greater Chicago Area -
Account ExecutiveWjz-Tv Baltimore Jan 1979 - Mar 1981Baltimore, Maryland Area
Bob Kaplan Skills
Bob Kaplan Education Details
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Advertising/ Marketing -
Jamesville-Dewitt Hs
Frequently Asked Questions about Bob Kaplan
What company does Bob Kaplan work for?
Bob Kaplan works for Self-Employed
What is Bob Kaplan's role at the current company?
Bob Kaplan's current role is Former Sr VP Director of Sales at CBS Television Stations Group.
What schools did Bob Kaplan attend?
Bob Kaplan attended Syracuse University, Jamesville-Dewitt Hs.
What skills is Bob Kaplan known for?
Bob Kaplan has skills like Marketing Strategy, Sales, Leadership, Account Management, Broadcast, Integrated Marketing, Broadcast Television, Digital Media, Strategy, Marketing, Advertising Sales, Radio Advertising.
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Bob Kaplan
President Of Kaplan Devries Inc., Author Of Grappling: Leaders Striving To ImproveNew York, Ny4kaplandevries.com, kaplandevries.com, kaplandevries.com, kaplandevries.com1 (336) 2XXXXXXX
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Bob Kaplan
Rockville, Md5aol.com, yahoo.com, gmail.com, fgen.org, fgen.org3 +120246XXXXX
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Bob Kaplan
Senior Fellow And Professor, Emeritus Of Business Administration At Harvard UniversityBoston, Ma4hbs.edu, hbs.edu, dal.frb.org, harvard.edu1 (617) 4XXXXXXX
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Bob Kaplan
Associate Director Mas Program In Leadership Of Healthcare Organizations At Ucsd, School Of MedicineSan Diego County, Ca2torreypineshealth.com, ucsd.edu1 +161951XXXXX
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