Bob Keesler, Cha Email & Phone Number

Florida, United States

Fort Lauderdale, Florida, Us

Task Force General Manager for hotel companies nationwide, overseeing staffing requirements and daily operational directionLeading hotels to achieve their vision and financial goals through strategic oversight and guidanceW&F General Manager of the Year, 2023Completed assignments for Richardson Hotel, Buffalo, NY, (August 2024–October 2024, IHG Hotel Indigo in Pittsburgh (June 2024 – July 2024), Hilton Nashville Airport (October 2023 – December 2023), and IHG Holiday Inn in Santee (June 2023 – September 2024)

January 2017 to 12/ 2022Led the overall repositioning of this 231-room condo hotel with 8,000 square feet of meeting space and the Vue Restaurant and lounge and The Vue Patio Increased RevPar index from 85 in 2016 to 105.7 in 2021 a 3.9% market share increase Increased GOP in 2017 from 5.1M to 5.7M in 2019 or $550,000. Achieved GOP of 5.5M in 2021 Exceeded each year from 2017 to 2022 Leadership Index Goals (team member satisfaction) Recruited and hired new DOSM, Director of Ops, DORM Managed re-design and installation of court yard and dock located on the inter-coastal waterway, meet-ing and ballrooms and front entrance, corridors and landscape and lighting projects COVID From April 2020 to December 2020 brought positive results to NOI line

Kirkland, Wa, Us

Pelican Grand Beach Resort, Noble House Hotels and Resorts, Fort Lauderdale, Florida Oct. 2009 to May 2016General Manager Leading the overall management of this 156 room hotel with full service restaurant and lounge, spa, retail and beach operationsBrought in to manage hotel directly with ownership and then transition hotel to Noble House Hotels and Resorts in 2012.Achieved AAA ranking moving the hotel from 3 Diamond to 4 Diamond in first full year at the hotel and continued rating through 2016. Conde Nast Reader Choice 2015 top 25 hotels in FL Built top line revenue from $10,600,000 in ’09 to $17,00,000 in ’15 or 61.3% increaseIncreased RevPAR from $154.08 in ’09 to currently a $206.90 or 34.2%Actively involved in all revenue management decisions, including Ideas revenue management systemAchieved GOP growth of 43.4% from 2009 to 2015: $3,842,000 to $5,511,000 Increased NOI from $2,100,000 in’09 to $3,276,000 in 2015 or 56% Oversaw expansion of two ballrooms, spa and new suites; overseeing all processes including P&Z, architectural drawings and construction and opening 2015Managed all social mediaIntroduced new restaurant concepts … named best Sunday Brunch in Palm Beach and BrowardIncreased F&B revenue from $3,500,000 to 5,600,000 or 60%Mention by New York Times in 36 Hour Column as place to stay in addition to brunch and achieved major PR for the hotel throughout 2015 and 2016 Enhanced team moral and service moving the hotel from number 23 on Trip Advisor to currently 10 Greatest achievement has been the transformation of moral and culture of the hotel with a belief that anything for a guest is possible

Montego Bay, Jm

Sandals Royal Bahamian Spa Resort and Offshore Island, Nassau Bahamas General Manager Oct 2007 to Jan 2009Lead the overall management of this all-inclusive 403 rooms, 9 restaurants, 7 bars and private offshore island resort with 3 spa locations, photo shop and multiple retail outletsRevised all restaurant menus improving quality, service and food costsRaised overall guest satisfaction scores from a 3.9 to 4.4 rating in 9 months Reduced payroll through staff reductions of 13% improving efficiencies in operationsImplemented leadership skills to management team by teaching Good to Great by John Collins

Geneva, Geneva, Ch

Provided overall planning, direction and control of the North American operations for this Italian cruise line sailing over 78K guests annually, achieving operational and financial goals in conjunction with providing guidance, motivation and adherence to company standards to all employees. Among direct reports were all onboard hotel managers Launched new services and service techniques for ships in North AmericaCreated programs that improved service scores in every category I.E. check-in from 2.6 to 3.7,dining from 2.5 to 3.4, overall guest impression from 2.7 to 3.5.

Miami, Us

CELEBRITY CRUISES, Miami, Florida Apr. 2001 – Nov.2003 Vice President, TGS Hotel Operations and Concessions Accountable for all onboard operations for the nine ship fleet, including all Hotel Managers and all onboard revenue and expenses.Developed and implemented cross-promotional activities and events enhancing existing services, exceeding net revenue of $121.2M vs. plan of $120.8M for 2001 and $133.4M vs. plan of $131.1M for 2002.Successfully lead the operational and strategic planning for the launching of two new ships, achieving the highest guest satisfaction rating of any new ship launched in Royal Caribbean historyDirected the Brand Transformation team that established service upgrades in over thirty(30) areas on MillenniumIncreased revenue by $14.5M in 2003 by negotiating complex service contracts bringing food and beverage services in houseManaged all concessionaires including spa operations, retail, photo and port shopping Collaborated with 3 star Michelin chef, Michel Roux, for constant improvement of all food products and menus

Colorado Springs, Co, Us

THE BROADMOOR, Colorado Springs, Colorado, 5 star 5 diamond Apr.1997 – Apr. 2001 Director of Hotel Operations Lead the management of all the day-to-day operations for the 700 room luxury destination resort with 13 food and beverage operations Delivered four (4) perfect AAA inspections as a result of managing renovations and rearranging guest services by introducing personalized guest touches and improving housekeeping standardsAchieved food and beverage revenue of 35M and rooms revenue of 50MDeveloped Charles Court Restaurant with a design to change with seasons and follow current culinary trendsReorganized marketing and sales strategic plans and expanded market share into the Northeast and West Coast, increasing gross revenue from $81.2M to $101M and increasing cash flow from $19.6M to $30.6M.Managed $40M+ in capital improvements with additional $55M planned for 2001.Commenced and implemented the first comprehensive guest survey measuring guest satisfaction, with a rating system reporting guest expectations. This resulted in the first company-wide quantitative analysis allowing for seasonal adjustments in order to improve costs and profitability.

Bethesda, Maryland, Us

Operations Manager Responsible for daily operations of this 412 room hotel and 68 time-share villas with direct management of rooms, food and beverage, retail, spa and engineering Achieved #1 ranking of all Westin Hotels in employee climate survey.Improved guest satisfaction scores to 2nd highest in the USA with largest increase of any Westin Hotel.Increased gross operation profit from $4.6M in 1994 to $8.5M in 1996, 19.6% to 31.4% GOPRedeveloped food and beverage operations including hiring of new Executive ChefAchieved 33.4% Food and Beverage on sales of 8.2 mil

Bethesda , Md, Us

Executive Assistant Manager Directed all plans and programs that increased occupancy from 60% in 1992 to 70% in 1993, and increasing division profit from 68% in 1992 to 78% in 1993. Appointed by corporate office to facilitate and train in the openings of more than 10 Ritz-Carlton openings from Aspen to Hong Kong.Achieved lowest cost per occupied room in the entire company improving delivery of services and standards.Led quality improvement team implementing “team concept” in housekeeping resulting in higher standards and savings of over $200K per year.Participated and assisted in the company winning the1992 Malcolm Baldridge Quality AwardOperated the largest banquet business in Greater Detroit

Bethesda , Md, Us

Rooms Manager, Achieved 80% rooms profit of $17.6M in 1992 vs. $17.1 million in 1991 during period of declining revenues.Successfully built and implemented all budgets, occupancy reports, and payroll forecasts.

Opening General Manager of this luxury boutique hotel that became 5 Star, 5 Diamond

Certified Hotel Administrator (Cha)

Bachelor Of Arts (B.A.), American History (United States)