As the founder of Karis Agro, I lead the strategic vision and operations of a Northern Tanzanian agro commodities company. I oversee the import and export of premium agricultural products like rice, tomatoes, cashew nuts, and maize, focusing on delivering low-risk, high-return trade solutions. With our recent partnership with SupriMoz, I am committed to scaling our business globally, ensuring sustainable growth, and empowering SMEs through expert sourcing, financing, and logistical strategies.Key Responsibilities: - Develop and execute long-term business strategies to drive growth and profitability. - Manage relationships with local and international suppliers and clients. - Lead negotiations and secure high-value trade deals across agricultural and petroleum sectors. - Oversee due diligence, financial structuring, and risk management for all trade deals. - Identify new market opportunities and partnerships to expand Karis Agro’s global presence.

Responsible for analyzing market trends, consumer behavior, and competitive landscapes to develop insights that inform brand strategies. My role involves leveraging data and research to drive marketing decisions, identify growth opportunities, and optimize brand performance through tools such as Brandwatch and Emplifi. I collaborate with cross-functional teams to ensure alignment with overall business objectives and drive successful brand initiatives.

Audience Analyst acts as a brand custodian to the brands they work on, directing insights whichoverlay community, brand strategy/category performance, paid media, sales, and social listening data to provide insights for the data builds our Data Analysts create daily while leveraging the trends data that our Trends Analysts and Consumer Insights Analysts create bi-weekly.

- Analyzed the performance of Marketing campaigns to identify the best opportunities for product growth through Marketo Analytics reports. Through this activity, I was able to identify qualitative actions (repurposing content and implementation of new keywords in our marketing copy) and minimize our overall marketing budget while still producing desired results. - Designed elaborate customer feedback programs through form campaigns that helped Mailvelope achieve a 90% consumer satisfaction metric.- Created and managed relevant social media channels (Twitter and LinkedIn) and optimized content strategies. This led to a 35% monthly increase in our user engagement.- Created and maintained a community of product partners via Mattermost & Telegram that improved the speed and efficiency in addressing product concerns and partner support. - Designed and implemented online community guidelines that set a structured approach towards moderating and managing community conflict and inclusion problems.

- Trained over 50+ journalists on the basics of Cyber Security. This led to more coordinated plans of actions in the events of internet surveillance cases. - Obtained a CYBRARY certificate in Cyber Security & Cloud Compliance under the mentorship of FRONTLINE DEFENDERS.- Secured over $75,000 in funding for our workshops through strategic networking that enabled the Cyber Security workshops to run efficiently and focus inclusion with smoother logistics coordination for cross-province participants.

- Moderated internal communication channels and social media activities and engagement that led to an increase in our overall brand visibility and tone.- Worked closely with the Sales department in performing customer behaviour studies which led to an increase in conversion rates by 85% on all email marketing campaigns.- Designed responsive websites for our company (an intranet platform) and our clients that created a more modern feel and customer response for their online campaigns. - Created social media content and channel strategies.- Designed a customer support email framework that the Sales department continues to use until this very day to effectively manage support ticketing and resolve client delay issues.

Under the consortium named: Spearhead Group, we conceptualised the digital presence of the new GIZ-EAC website and designed its current look, feel and layout (UI/UX).We used Wordpress, Virtual Network Machines (for testing purposes) , Canva and Adobe XD (design stacks).The end result is the current design for the Tanzanian curated content of the GIZ-East African Community website: https://www.giz.de/en/worldwide/347.html

Wade Rain East Africa is an irrigation solutions company providing capacity building as well as equipment for optimal drip irrigation to small scale and large scale farmers. My duties as Social Media Manager entailed:- Creating graphical content for product and service promotion.- Releasing press statements through social media (Facebook Page).- Conceptualisation and implementation of social media campaigns aimed to increase brand awareness and generate sales leads.

Bludesk is an AI powered recruitment & job search platform. It is a web development project that I built to help people find and apply to vacant jobs through the use of moded scripting language technology. (it initially started as an online job board that was built with CMS).Bludesk was Tanzania’s first AI Facebook bot.

Automoblog.net is the ninth highest ranking car blog on the internet according to Alexa: https://bit.ly/2X2h2jo . I was the youngest member and was part of the founding team of staffers of the blog: https://bit.ly/2JZuNvw My duties for the blog included :- Writing comparison articles and review articles on the latest racing games, car maintenance tips and smartphone games.- Created social media content and managed the blog’s twitter page.- Moderated the comments and user engagement on the blog.