Project management and graphic design.

Plan and execute all Marketing Communications programs, budgets and projects. DESIGN AND PRINT Product catalogs and literature Manage studio/location photography Agency coordination Manage sales aids department Graphic design (Quark/InDesign) Approve all color reproduction INTERNET ACTIVITIESManage and direct company website, sligh.com Oversee social network presence Provide support for etailers Develop apps for both sales reps and dealersEVENTSProvide the following for four International Furniture Markets Public relations Marketing materialsShowroom design Media hostPUBLIC RELATIONSSpokesperson for Sligh Mange all activities with our PR firm

Project managed all visual communications for the Wood division from concept to completion. Included:  Formulated creative strategy, developed creative brief and presented for approval. Developed a project schedule and a “work in progress” update report. Established and maintained budgets. Defined the project parameters and assembled the project team including. Graphic designer Copywriter Interior designer Photographer Set builder Stylist Models Illustrator Web designer  Approved all production steps, color and press OK’s.

PROJECT LEADER, DISTRIBUTOR TECHNOLOGY 1998 - 1998Managed the visual communications for a new ecommerce department, now known as Quixtar. In addition to communications, coordinated a search for an outside firm to assist in developing the infrastructure.SUPERVISOR, CREATIVE SPECIALTIES TEAM 1997 - 1998Supervised a team of 20 employees which includedGraphic designers Project managers CopywritersProduction. Sign shopIntroduced new methods and reorganized the team resulting in improved team performance and enhanced employee morale. SENIOR PROMOTIONS SPECIALIST 1992 -1997Project managed comprehensive promotional campaigns for new and existing products. Accountable for the Communication strategy and the implementation of all required tactics. Also prepared the forecast, cost and pricing for the materials. Campaigns included: Advertising Product literature Direct mail Promotional items Videos/CD’s Trade shows Developed campaigns for: Home care Technology Home specialties Automotive Revised and maintained corporate Distributor kit. This kit was sent to new distributors, 50,000 per month. It was considered the most important tool produced for the division.