Manage all F/D/M accounts in the NE/SE and Upper Midwest. Key accounts include: Walmart, Rite Aid, Ahold, Office Max, Publix and Winn Dixie. Walmart Team Leader and have 10 Rep Groups reporting to me.

Recruited to drive top line growth, increase market share and establish new account distribution in the stationery category in Food/Drug/Mass/Office channels west of the Mississippi. Defined strategy, and develop, execute, and manage comprehensive sales plan encompassing marketing initiatives designed to penetrate targeted accounts. Identified and help develop new product opportunities. Led and directed independent sales representative team to meet goals and accomplish top line growth. Selected Contributions:• Increased top line sales 56% in first year.• Penetrated 10 new accounts including Albertson’s LLC, Amazon.com and Supervalu. • Identified and help develop specific products for Costco resulting in an 8 store test.• Established a complete understanding of Target’s Partner’s Online.

Responsible for all strategic accounts west of the Mississippi for this $24 million sales division. Led sales force transition from a channel specific to generalist organization. Responsibilities included: strategic planning, business development, increasing gross revenues, managing expenditures and promote positive relationships with key accounts and internally within the various departments of the company. Successfully managed and motivated a strong sales team including 3 Territory Sales Managers and 17 independent rep groups. Selected Contributions:• Implemented and successfully managed Elmer’s sales force realignment into a generalist organization.• Part of Senior Management team

Hunt Corporation and Elmer’s Corporation merged on 1/1/2004 and became Elmer’s Products Inc. Realignment resulted in new account base. New role included managing 5 independent rep groups and the addition of 3 strategic accounts. Conducted all aspects of business at Target Stores, Michaels Stores, Jo-Ann Stores, AC Moore, Hobby Lobby, and Aaron Brothers; total sales: $28 million. Recognized new product opportunities and provided direction to the marketing team that led to increased revenue. Selected Contributions:• Increased Target Stores business 40%.• Expanded Jo-Ann’s adhesive offering by 20 sku’s.• Selected to join New Product Development team for Paper Crafting. Helped develop new paper trimmer/cutting and adhesive tools specifically for Scrapbooking.• Developed new adhesive pack that increased revenues by $250,000.

Challenged to grow and manage all aspects of the business at these strategic accounts: Wal-Mart, Michaels Stores and Hobby Lobby Stores; total sales: $34 million. Developed and led customer specific teams consisting of sales, marketing and supply chain departments to review forecasting and production schedules to meet customer demand. Effectively communicated Wal-Mart and Michaels supply chain requirements resulting in increased efficiencies and profitability.Selected Contribution:• Increased Wal-Mart sales from $13 million to $25 million.• Part of team that developed Wal-Mart’s Science Fair pallet program and Display Board rack for all stores resulting in $2,000,000 in business.• Developed Michaels Stores first chain wide pallet program resulting in $350,000 in incremental sales.

Sold fine art (Calligraphy, Screen Printing, Block Printing, XACTO) and paper (Foam Board, Project Display Board and Fine Art Paper) products in to traditional art and craft accounts. Worked closely with distributor reps in the Sign/Display market to get end users to spec and quote Bienfang board products.Selected Contribution:• Concentrated selling efforts grew territory from $1.8 million to $6.4 million.