I am a seasoned CPG General Manager at Berlin Brands Group USA, the new US division of a leading global eCommerce company. With over 25 years of experience in driving go-to-market commercialization and consumer engagement strategy across online, retail and direct-to-consumer business models, I have a proven track record of empowering teams, creating brand heat, and delivering profitable growth at scale.As a digital transformation leader and an enterprise-level problem solver, I am passionate about leveraging proprietary tools and techniques to take market share with products that represent excellent price/value for consumers. I also enjoy teaching and mentoring the next generation of eCommerce and digital marketing professionals. My mission is to advance the digital economy and create value for consumers, shareholders, and society.
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Svp EcommerceJordan'S FurnitureBoston, Ma, Us
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General Manager, Berlin Brands Group UsaBerlin Brands Group Jan 2022 - PresentBerlin, Deutschland, DePresident and CEO of the new US division of BBG responsible for creating a stable business foundation for rapid growth. Taking market share with products that represent excellent price/value for consumers and leveraging proprietary tools and techniques to create profitability at scale. -
Vice President Of Consumer Experience (Ecommerce + Digital + D2C + Consumer Care)Dorel Juvenile Jan 2014 - Jan 2022Westmount, Quebec, CaDeliver digital transformation leadership and vision for the Baby Gear division of a $2.6B public company and global house of well-known brands including Cannondale, Safety1st, Cosco, Schwinn, Maxi-Cosi and 20+ others. $100M++ eCommerce Sales across Amazon, Walmart.com, Target.com, Marketplaces and Direct-to-Consumer. Passionate about incubating a business culture based on data and the modern consumer experience. -
Adjunct Professor, Ecommerce, SalesDean College Sep 2018 - Dec 2020Franklin, Ma, UsTeaching undergrads how to build on their early STEM interests for exciting careers in the eCommerce and Digital Marketing space. With a brief foundation in internet and ecommerce history, we quickly proceed into best practices in SEO, SEM, online media buying, ecommerce operations, data analytics, website development and social media marketing. We dive into case studies on tech disruptors who have changed our daily lives such as Amazon, Bonobos, Warby Parker, Airbnb, and Netflix. The goal is to expose students to a broad universe of tools and platforms to ultimately jumpstart their entrepreneurial side and advance their business dreams. -
Interim Head Of NetworkChitika, Inc. Dec 2012 - Jan 2014Needham Heights, Massachusetts, UsSpearheaded the re-architecting and business transformation of a 10-year-old Affiliate network with new Advertisers and Publishers as a strategic partner of Yahoo. Chitika operates several advanced CPC ad platforms including Mobile, Affiliate and Real-Time Bidding. Successfully 2X yearly revenue. -
Vice President Of Ecommerce, Rakuten LoyaltyRakuten Americas Feb 2009 - Dec 2012San Mateo, California, UsResponsible for driving revenue and architecting new systems while shaping digital marketing strategy for a division of this $31B GMV global ecommerce leader. Successfully increased revenue month after month before, during and after being acquired and embedded into the Rakuten Group at the highest management levels. My teams created B2B and B2C cloud-based tech that enabled many of the major loyalty programs still in use today worldwide. -
Director Of Global Affiliate MarketingCidc Feb 2006 - Feb 2009Managed a team of 40 domestic and international marketers focused on executing acquisition funnel marketing including, media buys, affiliate, SEO and live events for a global online gaming developer start-up. Grew online gamer database to over 5 million players globally and architected a custom-built affiliate network responsible for acquiring most of them quickly and efficiently. -
Advertiser Account Manager, Client DevelopmentCommission Junction, A Valueclick Company Nov 2002 - Feb 2006Santa Barbara, California, UsStrategic Client Advisor for the performance marketing programs of major retailer clients such as Circuit City, Home Depot, and Staples. Continually outperformed sales goals 4 years in a row. -
Early Ecommerce And Digital Marketing PositionsCvs Pharmacy, Lids Sports Group, Polaroid Corp, Workshoplive Mar 1993 - Nov 2002These large enterprise companies were the training foundation for my career. I experienced world class, formalized employee training across Product Marketing, eCommerce and Digital Marketing that I still leverage 25 years later.
Robert Land Education Details
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Rensselaer Polytechnic InstituteBachelor Of Science (B.S.) -
Columbia Business SchoolDigital Transformation
Frequently Asked Questions about Robert Land
What company does Robert Land work for?
Robert Land works for Jordan's Furniture
What is Robert Land's role at the current company?
Robert Land's current role is SVP Ecommerce.
What schools did Robert Land attend?
Robert Land attended Rensselaer Polytechnic Institute, Columbia Business School.
Who are Robert Land's colleagues?
Robert Land's colleagues are Connie Pacheco, Tammi O'toole, Zachary Guy, Steve Corio, Aaron Canestaro, Benjamin Kelman, Russ Casey.
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