Robert Leidlein Email & Phone Number

Ridgely, Maryland

Alliance Technology Corporation (ATC), a privately owned manufacturing and marketing company headquartered in Maryland, with additional facilities in Asia, is the foremost company in the development and supply of off-line UV Liquid Coating Systems and supplies to the printing industry. ATC’s range of Cyclone branded UV Liquid Coating machines includes small format (13”, 24” and 36”) and wide format (60” and 80”) models. A variety of CycloneLac branded UV Lacquers provides protection of digital and photographic prints, packaging and signs.- Develop distribution strategy of distributors, VARS and independent reps, domestic and international- Build strong business relationships with existing and new customers to grow business- Establish vendor relation agreements with wide format printer manufacturers- Create marketing strategies to promote brand and strong customer service philosophy- Collaborate with President in development of company-wide communications policies and procedures- Direct Sales responsibility

Bloomington, Mn

Track Inc. is North America’s largest dealer of high quality snowmobile trail grooming vehicles and equipment. - Developed strategic sales strategy for Upper Midwest territory- Closed significant sales in new and used vehicles- Cultivated strong business relationships with existing and new customers resulting in new business- Researched new market applications for existing product line- Assisted President in developing company-wide communication policies and procedures- Determined market driven trade-in value for pre-owned vehicles- Established marketing strategies to promote brand and superior customer service philosophy

Greater Minneapolis-St. Paul Area

Management Consulting for Sales, Marketing, and Business Development, U.S. and international- Independent Sales & Consulting for commercial LED light manufacturer- Developed sales and distribution strategies, marketing plans and budgets for clients- Recommended effective distribution channels - Developed corporate communication strategy- Developed support strategies- Made recommendations to C-level managementConsulted, with independent sales representative agreement, for Korean and Chinese manufacturers of photo/imaging products, U.S. manufacturer of commercial LED lights and U.S. trade show organizer. - Consulted Asian manufacturer of 3D print system. Recommended U.S. distribution channel and marketing strategy - Negotiated and executed exclusive U.S. distribution agreement between Korean manufacturer and U.S. distributor resulting in $50K initial order.- Negotiated $100K opportunity to convert city lights to LED lights for local community- Closed $50K in exhibit space sales for U.S. tradeshow organizer in printing industry- Created and implemented PR and corporate communications program for Chinese manufacturer- Reached agreement on private label distribution rights between U.S. Distributor and Taiwan manufacturer

Distributor of consumables and capital equipment products for photo/imaging labsDeveloped and recommended business strategies to generate new revenue sources. Recommended new product opportunities for U.S. distribution. Developed brand strategies for new products. Sales Management and Marketing- Established VAR channel of specialty camera retail stores- Hired, managed and directed a team of regional Independent Sales Representatives- Developed and implemented marketing and promotion strategy- Created and implemented a PR and corporate communications programBusiness Development- Negotiated and contracted exclusive U.S. distribution rights with Korean manufacturer; exclusive U.S. distribution agreements, as well as OEM and private label distribution rights for Chinese manufacturer- Developed and managed marketing plansKey Account Management- Managed and penetrated B2B key accounts for additional business

International 15,000 member industry trade association for the photo/imaging industryDeveloped business plans and marketing plans, for international exhibitorsSales Management- Delivered over $1.2M in revenues from international and domestic exhibit space and sponsorship sales working with local government representatives (especially China, Korea, Taiwan, Germany) - Developed international sales channel focused on local government-subsidized trade show organizers and trade associationsBusiness Development- Developed international pavilion sales strategy yielding $540K in new annual sales and 63 new exhibitors- Generated new annual revenues of $200K from trade exhibit sales to individual international exhibitors- Created, implemented and managed international pavilion budget and marketing plans- Built long-term business relationships with owners of German, Chinese and Korean manufacturing companies that resulted in customer loyalty and future trade exhibit sales- Negotiated and contracted $200K+ in sponsorship for annual events in Europe, Australia and South America- Established working relationship with U.S. consulates to expedite validating U.S. visa applications and reducing visa denialsKey Account Management- Established government-subsidized international pavilions (sales) at annual convention and trade show- Managed overall day-to-day activities of 3 affiliate member associations and promoted their cause within the association framework- Developed, implemented and managed sponsorship opportunities, educational programming and conference agenda for annual conferences- Cultivated and instituted custom member services and benefits for each of 3 member segments, as liaison for three membership committees- Created and implemented certification program for Professional School Photographers Association International

Maker of professional photography studio lighting equipment and accessories, and BookEndz docking station for Apple laptopsRecruited to manage and direct overall sales and marketing of publicly traded manufacturer. Managed and directed a team of company sales personnel and independent sales repsSales Management- Negotiated and closed $3M in OEM sales to the two largest portrait studio companies in the U.S.- Implemented and managed a strategy and procedure designed to improve the working relationship among Sales, Engineering, and ManufacturingBusiness Development- Boosted revenue by 30%, by developing new products in cooperation with Sales and Engineering- Increased sales and reduced costs by executing a new process taking new products from concept to market- Developed and implemented online store for direct sales- Landed two key contracts by facilitating product design and development of OEM products with key customers, engineering, and manufacturingKey Account Management- Generated $1.5M in annual sales to key accounts- Managed complete projects from concept to engineering, manufacturing and installation

International 15,000 member industry trade association for the photo/imaging industryGroup Executive, International Office Operations, 1997 – 2001Director of Marketing, 1995 - 1997Developed strategic direction and managed overall operations of international activities and marketing departmentSales & Marketing Management- Provided strong leadership to a team of international directors and headquarter staff- Developed, launched and managed international events, including exhibit space and sponsorship sales- Created, implemented and managed marketing departmentBusiness Development- Established and managed 11 international offices- Negotiated a merger of the Professional Photographic Laboratories Association, United Kingdom

Developed and implemented stategic direction for U.S. distributor of European products, delivered $20 million in sales, negotiated exclusive U.S. distribution agreements with European manufacturers, consolidated U.S. and Canadian operations, negotiated contracts with Fortune 500 companies