Bob Levitan Email & Phone Number

Studio City, Ca, Us

Manage the conceptualization and implementation of marketing strategies for one of oldest and most successful Direct Response Marketing and Production agencies. • Streamlined and restructured processes for new business development, scripting, casting, production, editing, online marketing, and media optimization. • Developed and integrated a suite of advanced digital marketing services to support TVA’s “MediaBlitz” efforts in TV, radio, and print. Increased online sales for clients by an average of 35%. • Close rate of over 60% for new business pitches where I was involved in the presentation of TVA’s services.

Direct Response Digital Marketing agency specializing in B2B and B2C media campaigns. Create and execute marketing strategies, sales landing pages, blogs, affiliate marketing, retargeting, search engine optimization (SEO), paid search (SEM), and social media platforms.• Increased online sales for neutraceutical brand by 50% within 3 months with online testing and optimization.• Increased gross billings by 30% each year for 3 consecutive years.• Developed a proprietary web-hosted platform engineered to capture personal data and opt-in permission from web visitors leaving the page, which generated and sustained a 30-50% increase in captured leads.

Responsible for creating and implementing end-to-end marketing strategies and managing brands for direct to consumer (DTC) health and wellness marketing company. Through direct response television (DRTV), influencer marketing and multiple digital marketing channels, I built successful brands from the ground up and created marketing strategies resulting in exponential growth for the company. Personal achievements include: * Increased sales of Air Doctor, a professional-quality home air purifier, by 300% year over year. * Initiated, developed and produced influencer webinars for Air Doctor and AquaTru (countertop water purifier), generating multi-million dollar sales, plus yearly commissions of up to $250,000 for our largest influencer partners. * Executive Producer and Brand Manager for the launch of two new supplement infomercials. Developed websites that converted at over 10%. * Managed and developed creative assets for outside agencies promoting Air Doctor and AquaTru, resulting in ROAS of over 350%. * Created and oversaw ongoing development and optimization of sales funnels for key products which supported 300% YOY growth. * Supported retail operations and marketing on Amazon and Walmart.com, which grew 200-300% within a two-year period during my first 2 years with the company.

Carlsbad, Ca, Us

Combining the disciplines of direct response and brand response advertising, I functioned as a Strategic Creative Director, spearheading effective and accountable campaigns which enhance my clients’ brand awareness and ROI. I oversaw accounts responsible for over $100mm in media billings. Clients included the Humane Society of the United States, Citi, Cancer Treatment Centers of America, Netflix, Select Comfort, Blockbuster, St. Jude Children's Hospital and DIRECTV. • As the first senior executive hired in Euro Edge's new Los Angeles office, I established and grew the agency's strategic marketing division, providing oversight of our direct response campaigns, creating complete, integrated strategies for clients, and insuring they were consistently applied from pre-production through roll-out. • In the competitive acne category, I produced and managed the successful launch of a major pharmaceutical company’s new acne brand, which grew to a $6M monthly media spend and consistently maintained a 90%+ continuity conversion rate.  • For 4 1/2 years, I developed and implemented creative which consistently met or exceeded target metrics for a large, non-profit, animal welfare organization. • Developed, wrote, produced and managed the successful launch of the first completely online weight loss program in DRTV.

El Segundo, Ca, Us

Guthy-Renker is one of the world’s largest and most successful international direct response marketing companies. As the longest-tenured member of Guthy-Renker’s Senior Advisory board, I evaluated new products and developed integrated brand strategies in the beauty, weight-loss, and fitness categories.  • Produced or contributed long-form segment elements for successful infomercial brands generating $200+ million in yearly sales. • Developed creative briefs (foundation documents), sales strategies, and collateral materials for multiple brands, including the The Midnight Special DVD series, which generated over $100 million in sales within one year.

Provided turnkey DRTV solutions, including product development and funding, long and short-form producing and consulting, plus back-end campaign management services. Successfully wrote, executed and launched over a 12 profitable DR television campaigns for clients including Guthy-Renker, LionsGate, Sylmark, GoodTimes, Interactive Health and One World Live.  • Creative and production billings rose consistently by 800% over a 5 year period.  • Closed company to accept Executive offer at Euro (HAVAS) Edge.

Managed creative team and responsible for developing, writing, producing and strategically managing multiple long-form DRTV campaigns. Creative lead from product development through product launch. • 100% successful roll-out of all creative developed under my supervision. • Campaigns generated over $120 million in sales within 2 year period.

I learned DRTV from the inside out, being mentored by industry pioneers as I developed and honed my direct marketing skills.  • First campaign as writer/producer (Facial Magic) generated 50 million in sales in 2 years. • Developed successful positioning and strategy for home shopping channels.  • Oversaw testimonial managment and conducted all on-camera interviews.

Senior Talk Show producer for dozens of local, syndicated, and network television shows. Produced over 3000 hours of shows and segments on ABC, CBS, NBC, Fox and HBO.

Ba, Communications/Business Administration

Education record