Bob Levitan Email and Phone Number
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I am an experienced, executive-level direct response marketer with a proven record of success in developing and implementing revenue-generating, go-to-market strategies. I have managed campaigns for an eclectic variety of direct-to-consumer products and services in all digital and broadcast domains. My skills and tactics have resulted in an estimated 1.5 billion dollars in total revenue for over 70 clients, ranging from start-ups to multi-national Fortune 500 brands. My many years at the world's largest full-service, vertically-integrated direct response agency reinforced that a dynamic, memorable creative vision and a substantial return on investment (ROI) can co-exist - and even thrive - with the help of a strong strategic foundation. Developing these critical underpinnings and then continually analyzing, testing, and optimizing (lather, rinse, repeat) has been the anchor of my success. I love being able to touch and influence all aspects of a client's campaign - from pitching new business; developing creative briefs; and contributing to the writing, production, and editing of the work I've helped develop. Being able to wear many hats provides me with a holistic understanding of the true soul of a campaign, and that's where the magic happens.As a former broadcast television producer (over 3000 hours), crafting and conceptualizing content that's engaging and experiential has always been part of my DNA. It’s the secret sauce that has allowed me to consistently deliver exciting, compelling marketing messages that get people talking, drive sales, and accelerate revenue.I am fortunate to have been able to live by the "No A-Holes" rule: I won't work with them, and I fiercely believe that I don't have to become one in order to galvanize, inspire, and earn the respect of subordinates, supervisors, and peers. I am proud of the reputation I have developed within my industry as a motivating leader, a tireless collaborator, and a supportive team player.
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Senior Vice-President, Strategic Marketing (Consulting)Tva Media Group May 2013 - PresentStudio City, Ca, UsManage the conceptualization and implementation of marketing strategies for one of oldest and most successful Direct Response Marketing and Production agencies. • Streamlined and restructured processes for new business development, scripting, casting, production, editing, online marketing, and media optimization. • Developed and integrated a suite of advanced digital marketing services to support TVA’s “MediaBlitz” efforts in TV, radio, and print. Increased online sales for clients by an average of 35%. • Close rate of over 60% for new business pitches where I was involved in the presentation of TVA’s services.
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PresidentDigital Incubation Group Nov 2012 - PresentDirect Response Digital Marketing agency specializing in B2B and B2C media campaigns. Create and execute marketing strategies, sales landing pages, blogs, affiliate marketing, retargeting, search engine optimization (SEO), paid search (SEM), and social media platforms.• Increased online sales for neutraceutical brand by 50% within 3 months with online testing and optimization.• Increased gross billings by 30% each year for 3 consecutive years.• Developed a proprietary web-hosted platform engineered to capture personal data and opt-in permission from web visitors leaving the page, which generated and sustained a 30-50% increase in captured leads.
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Vice President, MarketingIdeal Living Management, Llc Sep 2016 - Apr 2019Responsible for creating and implementing end-to-end marketing strategies and managing brands for direct to consumer (DTC) health and wellness marketing company. Through direct response television (DRTV), influencer marketing and multiple digital marketing channels, I built successful brands from the ground up and created marketing strategies resulting in exponential growth for the company. Personal achievements include: * Increased sales of Air Doctor, a professional-quality home air purifier, by 300% year over year. * Initiated, developed and produced influencer webinars for Air Doctor and AquaTru (countertop water purifier), generating multi-million dollar sales, plus yearly commissions of up to $250,000 for our largest influencer partners. * Executive Producer and Brand Manager for the launch of two new supplement infomercials. Developed websites that converted at over 10%. * Managed and developed creative assets for outside agencies promoting Air Doctor and AquaTru, resulting in ROAS of over 350%. * Created and oversaw ongoing development and optimization of sales funnels for key products which supported 300% YOY growth. * Supported retail operations and marketing on Amazon and Walmart.com, which grew 200-300% within a two-year period during my first 2 years with the company.
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Senior Vice President. Direct Marketing & StrategyHavas Edge Oct 2007 - Sep 2012Carlsbad, Ca, UsCombining the disciplines of direct response and brand response advertising, I functioned as a Strategic Creative Director, spearheading effective and accountable campaigns which enhance my clients’ brand awareness and ROI. I oversaw accounts responsible for over $100mm in media billings. Clients included the Humane Society of the United States, Citi, Cancer Treatment Centers of America, Netflix, Select Comfort, Blockbuster, St. Jude Children's Hospital and DIRECTV. • As the first senior executive hired in Euro Edge's new Los Angeles office, I established and grew the agency's strategic marketing division, providing oversight of our direct response campaigns, creating complete, integrated strategies for clients, and insuring they were consistently applied from pre-production through roll-out. • In the competitive acne category, I produced and managed the successful launch of a major pharmaceutical company’s new acne brand, which grew to a $6M monthly media spend and consistently maintained a 90%+ continuity conversion rate. • For 4 1/2 years, I developed and implemented creative which consistently met or exceeded target metrics for a large, non-profit, animal welfare organization. • Developed, wrote, produced and managed the successful launch of the first completely online weight loss program in DRTV. -
Producer/Senior Advisory BoardGuthy|Renker Mar 2003 - Oct 2007El Segundo, Ca, UsGuthy-Renker is one of the world’s largest and most successful international direct response marketing companies. As the longest-tenured member of Guthy-Renker’s Senior Advisory board, I evaluated new products and developed integrated brand strategies in the beauty, weight-loss, and fitness categories. • Produced or contributed long-form segment elements for successful infomercial brands generating $200+ million in yearly sales. • Developed creative briefs (foundation documents), sales strategies, and collateral materials for multiple brands, including the The Midnight Special DVD series, which generated over $100 million in sales within one year. -
PresidentLevitan Entertainment & Marketing 2000 - 2007Provided turnkey DRTV solutions, including product development and funding, long and short-form producing and consulting, plus back-end campaign management services. Successfully wrote, executed and launched over a 12 profitable DR television campaigns for clients including Guthy-Renker, LionsGate, Sylmark, GoodTimes, Interactive Health and One World Live. • Creative and production billings rose consistently by 800% over a 5 year period. • Closed company to accept Executive offer at Euro (HAVAS) Edge.
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Senior ProducerNational Media (Quantum) 1997 - 1999Managed creative team and responsible for developing, writing, producing and strategically managing multiple long-form DRTV campaigns. Creative lead from product development through product launch. • 100% successful roll-out of all creative developed under my supervision. • Campaigns generated over $120 million in sales within 2 year period.
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Senior ProducerKent & Spiegel Direct 1995 - 1997I learned DRTV from the inside out, being mentored by industry pioneers as I developed and honed my direct marketing skills. • First campaign as writer/producer (Facial Magic) generated 50 million in sales in 2 years. • Developed successful positioning and strategy for home shopping channels. • Oversaw testimonial managment and conducted all on-camera interviews.
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Television Talk Show ProducerMultiple Television Networks And Production Companies Jan 1980 - Dec 1994Senior Talk Show producer for dozens of local, syndicated, and network television shows. Produced over 3000 hours of shows and segments on ABC, CBS, NBC, Fox and HBO.
Bob Levitan Skills
Bob Levitan Education Details
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Loyola University ChicagoCommunications/Business Administration -
Sullivan H.S.
Frequently Asked Questions about Bob Levitan
What company does Bob Levitan work for?
Bob Levitan works for Tva Media Group
What is Bob Levitan's role at the current company?
Bob Levitan's current role is Direct Response Strategist. Performance Marketer. Brand Builder..
What is Bob Levitan's email address?
Bob Levitan's email address is bo****@****nem.com
What is Bob Levitan's direct phone number?
Bob Levitan's direct phone number is +181861*****
What schools did Bob Levitan attend?
Bob Levitan attended Loyola University Chicago, Sullivan H.s..
What are some of Bob Levitan's interests?
Bob Levitan has interest in Photograph, Career, Children, Cooking, Exercise, Investing, Civil Rights And Social Action, Electronics, Home Improvement, Reading.
What skills is Bob Levitan known for?
Bob Levitan has skills like Integrated Marketing, Direct Marketing, Digital Marketing, Direct Response Television, Marketing, Marketing Strategy, Creative Direction, Digital Strategy, Brand Development, Advertising, Analytics, Positioning.
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