Robert Licari Email & Phone Number

Fort Lauderdale, Fl, Us

 Assist clients in improving market share through innovative, data-driven demographic marketing campaigns and turn-key follow-on services that produce high response rates and actionable data reporting. Use unique, proven methodology to generate highest ROI and improve results with each successive campaign. Promoted USPS programs and incentives. Active USPS/ PCC Executive Board Member acting as a Direct Mail Liaison between the Mailing Community and the United States Postal Service. Promoted USPS Direct Mail advantages and success. Formulated and Implemented recommended Fund-Raising campaigns for many client organizations, such as; The Broward Postal Customer Council, the Build on Hope Organization - www.BuildonHope.org and many Others.  Provide high-quality print and mail capabilities including secure, developed targeted demographic campaigns that resulted in successful returns for Clients.  Provided private door-to-door distribution of mail, publications and small packages throughout Latin America and Mexico.  Leverage robust LATAM distribution network to design and deliver marketing for magazine subscriptions, international student recruitment, Florida Real Estate sales, and promotions for casinos and online gambling sites.  Turn-key brand development in Latin America and beyond.Visit www.BrainSellServices.com - "The Place Where Smart Marketing Begins"

 Specialize in establishing equipment dealerships and distributors in Latin America for U.S. manufacturers of printing and automated mailing systems and equipment. Offer financing for international services and purchases up to four months as approved vendor for EXIM Finance. Maintain exclusive distribution rights to Mexico for sale of Noor Vitamins, establishing Noor brand (www.NoorVitamins.com) in Mexico with direct-to-consumer sales supported by secure, private door-to-door distribution throughout the country. More than 55% of Mexico's imports come from the US and Canada and GDP is $1.15 Trillion (USD). Provided Consulting services for international companies looking to mail and market products or services into the United States.

 Successfully established new markets for commercial printing and direct mail programs for 34-year old company operating a robust, strategically-located, 90,000-sq ft production plant and modern headquarters. Continued to maintain an active position on the Executive Board of the Postal Customer Council. Promoted USPS products and incentives to clients generating successful returns. Supported USPS events and functions through the PCC. Spear headed USPS/PCC events to educate the mailing community. Developed the Educating the Educators Yearly event for the Broward PCC for the purpose of educating the educators of South Florida in efficient usage of USPS programs, incentives and promotions to reach successful client goals in marketing. Developed targeted marketing campaigns for many niche markets, such as vitamin and supplement industries, pharmaceutical industry, Non-Profit organizations marketing and fund-raising campaigns, senior care, specialized medical facilities, food and restaurant industry, legal cannabis industry, and international burial/funeral/cremation industries, just to name a few. Developed results-producing tracked customer loyalty programs for restaurants and other industry clients, as well as creating innovative marketing programs that conform to current USPS rules, regulations and promotions.  Regularly presented new technologies to clients to enhance marketing programs and results, promoted United States Postal service programs and events. Assisted clients in understanding and leveraging the numerous advantages of near-field communication (NFC), RFID, dynamic quick-response codes (QR), video-mail and advanced tracking analytics. Created and developed a unique client engagement program for Pelican Water in Deland Florida using NFC technology, so effective the client paid for Exclusive Industry use in the Water Filtration Industry, Signing a 5-year exclusive contract currently in effect.

Fort Lauderdale, Fl, Us

 Founded this automated mailing and printing equipment distributorship in Miami-Dade, Broward and Palm Beach counties then expanded statewide. Sold and serviced major manufacturers’ direct mail automation systems and software, including: BCC Software, Accuzip software, Postalsoft software, Profold Systems, Secap, Walco Systems, BAUM, Mailcrafters, Martin Yale, Pitney Bowes, Bell & Howell as well as many other industry leaders.  Exhibited & effectively sold equipment at various international Trade Shows & Industry gatherings.  Promoted United States Postal Service mail automation goals through the PCC as an Executive Board Member. Employed and trained four equipment service technicians and dedicated sales force supporting enterprises and mid-size businesses throughout Florida. Acquired rights for DevMarks, a patented magnetic bookmark customizable with individual information to offer unlimited, long-lasting advertising power.

Began with this small Mom & Pop basic mailing systems and software dealership selling Scriptomatic Labeling Systems, gradually increased equipment lines to include: Rena Systems, Astro Machinery, Buskro, Secap, Surefeed, Profold, and many more. CAS was one of the top Postalsoft/First Logic software distributors in the country. Over a 16 year period, I developed Convenient Addressing into one of the top Mailing and Addressing companies in the country. Increased sales force by hiring and training 4 sales team members. Emphasis on Sale teams to canvass and cold call to create new business and sales opportunity. CAS was the winner of numerous Dealer of the Year awards from Office System magazine.