Bob Lorum Email & Phone Number

Washington, DC, US

As Chief Marketing Officer and influential member of Executive Leadership Team, directed all worldwide brand, marketing, product, content development, lead generation, creative design and inside sales initiatives for $150M enterprise data management and eDiscovery organization. Performed hands-on, leadership role directing all creative, design, CRM, media.

As VP of Marketing, directed all global branding, marketing, lead generation, content marketing and client engagement strategy for $16M enterprise data management / eDiscovery firm. Launched new brand, services, content and lead nurturing strategies resulting in 900% increase in leadsPerformed hands-on, leadership role directing all brand strategy.

Washington, District Of Columbia, US

Directed all global branding, marketing, content and digital communication strategy for $20M eDiscovery software company. Repositioned brand, led digital marketing strategy, managed team and built new branded website helping increase sales leads by 380%.- Repositioned and rebranded company helping contribute to 27% increase in revenue- Architected.

Launched new brand strategy and marketing firm to help clients create new brands and fine-tune existing ones. Provided advanced brand, marketing, website and digital content services helping multiple B2B and B2C clients optimize lead generation, profits and market share. - Built training website for Xact Data Discovery to provide online training for sales.

Promoted to President via sister company, Marketing Experiments (MECLABS), restructured 30-person global marketing, market research, publishing, training and events company to generate $3.3M in sales and 98% gain in profits with 1/3rd original staff. - Reduced operating expenses 55%, in parallel with paying down legacy debt 72% - Increased staff.

Built, trained and directed new 17-person global marketing research, analytics, testing and digital publishing division to produce $3.2M revenue and 37% increase in profits while managing 15+ clients providing digital media strategy to maximize online conversion rates. - Increased staff productivity 125% by realigning analyst and client management teams.

As member of executive team, led all brand, marketing and communications strategy to convert 300-person paper duplication company to eDiscovery firm. Repositioned and marketed new brand resulting in 20% increase in market share and 250% increase in leads in 9 months. - Designed and wrote website to improve lead capture 224% and conversions 160% - Designed.

Pioneered and managed new 8-person digital marketing division within 45-person branding and advertising agency. Sold and managed website design and digital media services generating $1M annual sales while managing online marketing strategies for 15+ clients. - Sold 200+ websites / web-based software projects generating 24% of company revenue- Architected.

Managed 23-person marketing, advertising sales, web development and public relations teams selling computer hardware/software via e-commerce site. Managed $12M advertising budget as liaison with advertising agency to position, create and promote new brand for IPO. - Orchestrated 3-month, 30-agency review process to evaluate and hire Darcy ad agency.

Houston, TX, US

Promoted from top-ranked sales rep to regional advertising / marketing manager, managed and marketed $21M budget in conjunction with ad agency to promote 8 Pennzoil brands for 10 sales managers in 17 states helping generate a 32% increase in sales. - Conducted multiple racing promotions for managers and clients in 17 states- Integrated national campaigns.