Vice President Of Marketing
Medi-Flex Hospital Products, Inc.
Initiated sales and marketing direction while collaborating with field sales, distributors, finance, and manufacturing personnel. Was a catalyst for all activities associated with the implementation of a $20M business unit Marketing Plan in the United States, Canada and Mexico. In the early 1990s, was an integral member of the ChloraPrep team who determined the right development course, interacted with the FDA, developed the actual devices to deliver the drug, & performed the market research and planning• Led a 13-member marketing support team• Architected field sales training (12 Reps. / 3 Mgrs.), marketing/operations team meetings, new product market analysis & introductions, advertising and promotional campaigns ($1.4M Budget)• Composed a 5-year Strategic Business Plan incorporating new product lines and markets• Promoted from Director of Marketing in 1997• Promoted from Product Manager in 1995• Promoted from Sales Representative in 1993