Bobby Lyons Email & Phone Number

The valuable experience of working in C-Level roles over a period of 20 years drove me to redefine the agency model. The common problem I set out to solve is expense versus expertise. Too often I would contract an agency to come in with the goal of filling an expertise gap and instead they simply filled the labor gap without the expertise. Literally I found myself in a position of training some of the agencies and developing their personnel at my expense.Today sitejet provides full outsourced technology services, brand protection, SEO, design, accessibility, and privacy compliance guidance. Unlike any other agency, we average 13 years' experience for personnel and all leadership team members have 20+ years experience in their roles. We provide valuable expertise with every team member trained specifically to look for ways to maximize our customer's budget.Best of all, every dollar spent with sitejet goes directly to pay for experts working for our clients. We rely ONLY on referrals from friends and existing customers only...choosing to grow slow to maintain our commitment to providing top talent for our customers. No Adwords budget, employees and contractors are remote, and no trade show booths. Literally every dollar goes towards paying experts to help grow and scale your business. Our marketing strategy is simple....successful customer engagements.

City Of Industry, California, Us

Responsible for all digital operations to include direct to consumer commerce. Markwins is one of the largest cosmetic manufacturers in the US with iconic brands such as Wet N' Wild, LipSmacker, Black Radiance, LORAC, and Physician's Formula to name a few. Restructured ECOM team and added mentor resources to assist in upgrading skill sets internally. Doubled Amazon revenue, doubled ECOM conversion rate for all ECOM websites, consolidated all 5 websites into a single platform, redesigned and relaunched the corporate website, and added double digit growth to direct to consumer channels and retail online channels.

Deerfield, Il, Us

Led the digital marketing forecasts, drove the SEO program to an award winning program with 33% market share in health and beauty, five years exceeding goals, and top retention and engagement in the digital organization. Implemented a content strategy leveraging a partnership with WebMD along with Social to deliver hundreds of content pieces monthly. Worked directly with product management owning 75% of the product roadmap. Responsible for the award winning mobile app marketing and optimization programs.

As one of the original executives in this startup, I managed all aspects of technology, various aspects of marketing, graphics design, website development, IT infrastructure, and product management across websites in the U.S., United Kingdom, Australia, China, and South Korea. The business was successfully acquired by Drugstore.com and Walgreen Co. one year later. My primary achievement in this role was building the teams from the ground up capable of driving the business growth and scaling the operation and retaining the highly talented group for 10 years with zero turnover.

Deerfield, Il, Us

Vice President of Technology managing all aspects of engineering, infrastructure, design, and search engine optimization for our eCommerce business units.

Randolph Afb, Tx, Us

Supply chain management position with a focus on automation and research and development. Medals received for work on automating inventories, and paperless technology advancements.

Custom software development consulting as well as eCommerce focused on specialty computer parts and custom hardware solutions.

Bs, Major Information Systems Management / Minor Computer Science - 3.9 Gpa

Project Management