Bob Madison Email & Phone Number

Santa Ana, California

Gold Shovel Standard (GSS) is a nonprofit organization committed to improving workforce and public safety and the integrity of vital buried infrastructure. GSS believes that greater transparency in all aspects of damage prevention among buried-asset operators, locators and contractors is essential to drive continuous improvement, and vital to ensure increasingly safe working conditions and communities.

Greater New York City Area

Service diverse clients in the corporate, healthcare and nonprofit arenas with internal communications, strategic counsel, reputation management, c-suite communications and the creation high-level communications. Conduct presentation coaching and media training for executives about to face the public. Clients include global corporations and local nonprofits.

Position is responsible for managing strategic internal and external communications function and to provide council to management. Key functions include: media relations, crisis management, company and product communications, executive communications (speech/presentation support for President & CEO and other executives), employee communications via multiple media, advocacy relations and management internal communications function.

Consultant acting as Marketing and Communications Director while traveling to Southeast Asia and managing death of parent. Develop and manage our strategic marketing plan, all promotional and advertising initiatives as well as managing in-depth analysis of database information to increase client business and impact profitability. Develop and execute programs focused on client-base expansion, client retention and services strategies. Develop and manage marketing programs focused on client acquisition and loyalty. Develop and manage marketing and advertising budget. Analyze partnered marketing results and ROI. Maximize value of existing client relations. Liaison with technology partners and executive team to optimize marketing programs and address inquiries. Develop marketing materials, including brochures, Web site, on-line newsletters, e-mail and general client communications. Execute market research and analyze results.

Recruited to create and supervise all internal and external communications for the hepatitis C therapy Pegasys®, the global market leader. Created and implemented media plan and coordinated communications initiatives with advocacy groups. Counseled marketing division on market expansion and retention initiatives, and maximizing return on advertising campaigns. Enlisted by Marketing Department to join team directing future brand articulationCreated communications opportunities for physicians and patients in media national outlets. Supervised staff of seven and managed budget of $1 million.

Created and supervised internal and external communications for national health organization, reporting directly to President/CEO. Developed and articulated policy, working with top-tier physicians and clinicians to determine and drive hepatitis and liver disease research agenda. Liaised with public and media; wrote top-level Foundation media and donor-base pieces. Worked closely with Foundation board and medical councils. Represented Foundation in advocacy settings (CDC, NIH) and worked with 26 chapter offices nationwide to devise and deliver Foundation messages. Developed relationships with pharmaceutical companies and created and orchestrated national liver disease awareness campaigns.

Promoted from Health Care Division to Corporate Communications for global public relations firm, reporting directly to global CEO. Worked with senior management to devise, plan, develop and deliver internal and external messages about PN International to diverse audiences. Point person for key media relationships, including Stuart Elliott (New York Times) and Wall Street Journal. Provided senior level policy planning; acted as liaison between management and the media; wrote top-level agency media pieces; created outgoing brand messages and positioning. Leveraged Porter Novelli with clients and within the marketplace; identified trends and isolated agency needs; collected and analyzed data and provided reports and recommendations.

Recruited from Food For Survival by EVP board member. Wrote and managed public relations materials for host of food industry clients, including Dairy Management Incorporated (DMI), The Catfish Institute, the North American Olive Oil Association (NAOOA) and Ronald McDonald House Charities.

Wrote and managed public relations, direct mail, and corporate/organizational material for the New York division of Second Harvest, Food For Survival.

Wrote and managed public relations, direct mail, and corporate/ organizational material for this global nonprofit.