Bob has more than four decades of success in both the entertainment and motorsports business. His entertainment industry experience includes time as a performer, writer, producer and award-winning executive in the music industry as well as a producer, writer and talent in television. In motorsports, his years as a nationally recognized motorsports writer, editor, publicist, radio talk show host and team owner provide him with an exceptional perspective on the sport and the business of racing.Specialties: Public Relations/Media Engagement; Brand Building/Positioning; Social Media Marketing & Engagement; Sponsor Development/Management; Television Production & Development; Strategic Planning; Organization Building; Strategic Alliances; Staff Management & Development.