Bob Mart Email & Phone Number

Responsible for all Outbound Marketing and Product Management group activities

• Brought innovative products to market by developing a deep understanding of customer’s technical requirements • Conveyed product requirements to the product development team in a detailed executable plan• Owned all aspects of product development including: product messaging, positioning, branding, pricing, and advertising campaigns• Conducted weekly status meetings during the product development to track the product launch schedule • Analyzed sales data to identify trends in the business to help shape strategy and create product forecasts• Generated leads by presenting webinars, product trainings, and exhibiting at tradeshows

• Developed a deep understanding of the competitive environment through evaluation of competitive products• Constructed detailed competitive comparisons as wells as summarized selling tools for the sales channel• Created core product messages which describe the product’s unique value and are appealing to prospective customers and the company’s sales channel

• Provided technical support via telephone and e-mail to customers and sales engineers to ensure customer satisfaction and to aid the selling process• Acted as a liaison between customers, the product management group, and the engineering development team to quickly resolve customer support issues• Identified common technical problems and worked with the appropriate internal department to initiate corrective actions

• Worked as a tutor on campus for Binghamton University Students for three semesters, averaging 10 hours a week.• Tutored Bioengineering and Physics courses. • Tutored between 20 and 30 students a semester. • Sessions vary from one-on-one sessions to group tutoring sessions with around 10 students. • Coordinate with students to plan out sessions around both their schedules and mine.

• Developed proper lab techniques and critical business experience in a laboratory environment• Indentified new ways to streamline lab processes to improve efficiency• Communicated with colleagues to ensure all deadlines ranging from 3 hours to 2 weeks were met• Interacted with clients to receive, log-in, and analyze samples

Master Of Business Administration - Mba, Dean'S Graduation Honors With Distinction (Top 5% Of Class)

Academic Honors: Dean’s List all five terms, Ethan R. Hanabury Student Representative Award winner Leadership: Class Academic.

B.S., Bioengineering, Graduated Magna Cum Laude

Activities and Societies: Co-Vice President Tau Beta Pi, President Binghamton Bioengineers (BBE)