Bob Mart Email & Phone Number

Responsible for all Outbound Marketing and Product Management group activities

• Brought innovative products to market by developing a deep understanding of customer’s technical requirements
• Conveyed product requirements to the product development team in a detailed executable plan
• Owned all aspects of product development including: product messaging, positioning, branding, pricing, and advertising campaigns
• Conducted weekly status meetings during the product development to track the product launch schedule
• Analyzed sales data to identify trends in the business to help shape strategy and create product forecasts
• Generated leads by presenting webinars, product trainings, and exhibiting at tradeshows

• Developed a deep understanding of the competitive environment through evaluation of competitive products
• Constructed detailed competitive comparisons as wells as summarized selling tools for the sales channel
• Created core product messages which describe the product’s unique value and are appealing to prospective customers and the company’s sales channel

• Provided technical support via telephone and e-mail to customers and sales engineers to ensure customer satisfaction and to aid the selling process
• Acted as a liaison between customers, the product management group, and the engineering development team to quickly resolve customer support issues
• Identified common technical problems and worked with the appropriate internal department to initiate corrective actions

• Worked as a tutor on campus for Binghamton University Students for three semesters, averaging 10 hours a week.
• Tutored Bioengineering and Physics courses.
• Tutored between 20 and 30 students a semester.
• Sessions vary from one-on-one sessions to group tutoring sessions with around 10 students.
• Coordinate with students to plan out sessions around both their schedules and mine.

• Developed proper lab techniques and critical business experience in a laboratory environment
• Indentified new ways to streamline lab processes to improve efficiency
• Communicated with colleagues to ensure all deadlines ranging from 3 hours to 2 weeks were met
• Interacted with clients to receive, log-in, and analyze samples

Master Of Business Administration - Mba, Dean'S Graduation Honors With Distinction (Top 5% Of Class)

Academic Honors: Dean’s List all five terms, Ethan R. Hanabury Student Representative Award winner Leadership: Class Academic.

B.S., Bioengineering, Graduated Magna Cum Laude

Activities and Societies: Co-Vice President Tau Beta Pi, President Binghamton Bioengineers (BBE)