Bob Mcbride Email & Phone Number

Rhode Island, United States

Boston, Ma, Us

Design and roll out disease-state and product-related training programs to support 50+ customer-facing roles (sales reps, patient education managers, medical science liaisons, clinical study managers, and national account team). Spearhead advanced skill-based training initiatives in fast-paced, startup environment specializing in rare diseases.▪ Developed and executed training plan for launch of Imcivree in Canada.▪ Accelerated new hire certification by updating training curriculum across all channels and utilizing more internal resources to deliver streamlined agenda.▪ Initiated updates to all online, self-paced therapeutic training modules, enhancing clarity of complex material without compromising scientific accuracy.▪ Created training agenda for external vendors including nurse educators and genetic counselors to improve support for patient and caregiver interactions.

Marlborough, Ma, Us

Lead design, development, implementation, and measurement of competency-based training programs, including product training for market access team of 90 account directors and managers, 22 health system account managers, and 22 long term care account specialists. Responsible for all training initiatives and programs for commercial sales force of over 600 representatives across multiple divisions, in all areas of market access and advanced skill-based training. ▪ Developed training plans for future launch of Ulotaront, new generation drug for treatment of Schizophrenia.▪ Proactively addressed challenges of fast-changing health care environment by conducting needs/gap analysis and updating training curriculum.▪ Developed and implemented cutting-edge training curriculum, enhancing knowledge and skills capability of account directors. Curriculum includes library of >30 eModules and >20 core and advanced training workshops.▪ Designed and launched training curriculum for newly formed teams of health system account managers and long-term care account specialists.▪ Created account engagement framework model for market access team, providing foundational customer planning and engagement methodology while allowing flexibility for individual customization.

Marlborough, Ma, Us

Lead design and implementation of all competency-based training programs for managed markets team of 50 corporate account directors and 7 marketing managers. Responsible for all training initiatives and programs for commercial sales force of 800 representatives across 4 divisions, in all areas of managed markets, payer access, advanced training, and institutional training.▪ Conceptualized and implemented all training materials and workshops for managed markets team during launch of a new epilepsy drug (Aptiom), 4 new COPD drugs (Arcapta, Seebri, Utibron, Lonhala Magnair), and Parkinson’s drug (Kynmobi).▪ Developed and implemented multi-phased training curriculum for institutional sales force of 85+, including health systems training.▪ Instituted Account Director Development and Residency (ADDR) program, a formalized 24-month training program providing knowledge and skills to employees aspiring to positions as account directors.▪ Designed and launched proprietary end-to-end knowledge and skills-based advanced training curriculum for sales force of 800+ representatives.

Marlborough, Ma, Us

Created and implemented all Training and Development for Managed Markets Team, to include 40 Corporate Account Directors (CAD) and 7 Marketing Managers. Also responsible for creating training initiatives and programs for Sunovion’s commercial sales force (600 reps) across 5 divisions, in all areas of Managed Markets and Payer Access.

Boston, Ma, Us

Associate Director – Field Training & Development | 2012 to 2013Senior Manager – Field Training & Development | 2011 to 2012Directed all training and development in hepatitis C division, with responsibility for planning and executing training events and sales operations projects in commercial group. Coordinated projects with team of 12 regional trainers located throughout U.S. Developed curriculum for sales force training on disease states, products, and competitive products, along with tools to enhance field sales force effectiveness, including customer engagement selling model.▪ Developed and facilitated leadership and management training program for sales leadership team.▪ Created and instituted new hire sales training program with multifaceted curriculum.▪ Served as team leader and member of War Gaming Exercise Team, which developed counterstrategies to compete against 2 competing next-generation hepatitis products.▪ Trained Canadian sales force for launch of hepatitis C product.

Boston, Ma, Us

Implemented sales and marketing programs for all government accounts in Northeast, including Department of Defense, Department of Corrections, Federal Bureau of Prisons, Indian Health Systems, VA Systems, and Kaiser Permanente for Incivek, a hepatitis C product.▪ Gained formulary acceptance with NY, MA, VA, RI, CT, and NJ Department of Corrections.▪ Delivered Incivek product information to major military treatment facilities including Walter Reed Medical Center and Navy National Medical Center, resulting in formulary placement.

Rank: Captain, U.S. NavyEarlier Positions with U.S. Navy and U.S. Naval Reserves:▪ Military Emergency Preparedness Advisor to Northeast Region, U.S. (2007 to 2010)▪ Commanding Officer, Naval War College Reserve Unit (2006 to 2007)▪ Senior Director of Naval Warfare Studies, Naval War College Reserve Unit (2004 to 2006)▪ Training Officer, Naval Surface Group Mediterranean Fleet (2001 to 2004)▪ Commanding Officer, Atlantic Ordnance Command Reserve Unit (1999 to 2001)▪ Commanding Officer, Naval Reserve Fleet Training Group (1997 to 1999)▪ Various Junior Officer Roles, U.S. Naval Reserves (1992 to 1997)▪ Instructor/Master Training Specialist - Surface Warfare School, Active Duty (1989 to 1992)▪ US Navy, USS Paul, Jacksonville, FL (1985 to 1989):Engineering Officer (Main Propulsion Assistant: MPA), Active Duty (1987 to 1989)Gunnery & Nuclear Weapons Security Officer, Active Duty (1985 to 1987)

Paris, France, Fr

Assumed responsibility for implementing sales and marketing programs in the Northeast, to include 20+ medical centers and all government and VA accounts in Boston, New York, and Philadelphia territories. Responsibilities also included VA VISN (1 and 2) thought leader contact and price negotiation.▪ Gained formulary acceptance for all products at all Tier 1 priority academic institutions for Renagel; also gained formulary access for Renagel in VA VISN (1 and 2).▪ Contributed to the identification of five patients for Fabrazyme treatment through the education of key customers in Fabry Disease. ▪ Called on and gained formulary access for Renagel at MA, NY, CT and RI Department of Corrections.

Paris, France, Fr

Accepted a one-year rotation as a Corporate Account Manager in a short-handed Managed Care Division. Called on regional and national accounts. Coordinated with Genzyme senior leadership to initiate contracts with these accounts.▪ Developed and implemented a “pull through” program for area representatives with Genzyme products for Harvard Pilgrim accounts.▪ Served on company task force to develop a Medicare Drug Discount Card program for Renagel.▪ Negotiated a commercial contract with Pharmacare; presented and received approval for the contract from Genzyme’s pricing committee.▪ Assisted in securing key formulary wins on Tufts, Keystone Mercy, Harvard Health, and BC/BS MA.

Paris, France, Fr

Directed product and developmental training programs across the Renal Division comprised of 160 employees in sales, marketing and management. Global training responsibility included European Union, Canada, and South America (125 employees). Supervised 8 regional trainers and advised 4 international training managers. Assessed corporate training needs with senior management and marketing; designed programs to meet corporate needs. Coordinated and supervised partnerships with external training vendors in the development of additional training tools.▪ Developed and instituted numerous training programs including (1) advanced sales training classes that included advance selling, clinical, analytical and business concepts, (2) leadership and management training curriculum and (3) managed care training curriculum for sales team. Developed curriculum and training module for Fabry disease and Fabrazyme training for all divisions.▪ Created a modular training system that expedited and streamlined new hire readiness.▪ Developed and managed the training agenda and logistics (travel, lodging, events, and speakers) for all national and global sales meetings.▪ Established a cross-training curriculum (for respective product lines) used by sales and marketing teams at Genzyme and newly acquired Bone Care Inc.

Paris, France, Fr

Managed the staffing, training and supervision of 12 sales representatives throughout the Mid-Atlantic region. Instituted corporate marketing and sales strategies for the third largest market in the country. Areas of responsibility included Cardiovascular, Rheumatoid and Osteoarthritis and Respiratory. Recruited, hired and trained the entire sales force for a new Mid-Atlantic sales territory. The sales team continually outperformed national sales trends for all products. Led Mid-Atlantic Region to become 5th in total sales (from 50th the prior year) in my first year.

Paris, France, Fr

As Institutional Account Representative (1996 to 1998), promoted company products to five large teaching institutions with a combined market value of $2M in sales. Analyzed sales data, implemented marketing plan and built long term relationships with key account thought leaders. Gained formulary acceptance of major products in all accounts.As Medical Sales Representative (1992 to 1996), sold world leading pharmaceutical products to community hospitals, physician’s offices, managed care organizations and pharmacies throughout Rhode Island and southeastern Massachusetts.

Bachelor Of Arts (Ba), Psychology (Pre-Med Program)

Master Of Business Administration (Mba), Management Concentration

Master Of Arts (Ma), International Relations