WHAT WE DO – We are a marketing communications firm specializing in lead generation and lead nurturing for the B2B sales process. We combine direct mail and direct response digital marketing to produce measurable results.WHO WE WORK FOR – We work with business owners and marketing directors at small-to-medium sized companies – including manufacturers, business services, professional services and consulting firms.HOW WE WORK – We help our clients improve their sales process in three areas:• Outbound marketing – email, direct mail, phone, ads • Inbound marketing – content creation, SEO, lead conversion• Lead nurturing funnel – lead follow-up, qualification, engagementHOW WE’RE DIFFERENT – We can work with you in a few different ways:• We can provide a complete “done-for-you” program• We can create the marketing materials you need and let you implement them • We can help you build your own lead-building system through coaching and consulting.PROJECTS OR RETAINER? – Both. Projects are mostly multi-step projects that are spelled out in advance and billed over time. Retainer (or fixed monthly fee) work is best for those who want our services on an ongoing basis to handle a mix of marketing assignments. PUBLICATIONS - Visit us as www.mccarthyandking.com and download our FREE guides:• The Lead Generation Blueprint - A Multi-Channel Guide to Building a Better Sales Lead System• Making Snail Mail Work - 13 Lessons in Direct Mail Strategy GET ACQUAINTED - If you have a question or want to have a brief chat, I'm happy to take your call, If you'd like to schedule a longer meeting, I offer a free strategy session. Either way, call 508-473-8643 or send me an email (bob@mccarthyandking.com) For complete details, go to www.mccarthyandking.com