Bob Mckinnon Email & Phone Number

ABOUT AMERICA’S DREAMINGFrom New York Times bestselling author Bob McKinnon comes a story about seeking inspiration from our past to become our best selves in the future.Have you ever felt all alone in a crowd? Have you ever desperately wanted to feel like you belong? America understands how you feel.America dreams of adventures, making new friends, and being strong. But America’s first day at a new school turns out to be a nightmare.Fortunately, America’s new teacher introduces the Welcome Wagon—a cart filled with books about real-life historical figures who also had trouble feeling accepted. When America falls asleep that night, Amelia Earhart, Sojourner Truth, Martin Luther King Jr., and Emma Lazarus jump off the pages to share their stories—inspiring America to return to school the next day and make their dreams come true.While we never see America, Bob McKinnon’s lyrical writing and Thai My Phuong’s unique, sweeping art helps readers see the world through America’s eyes and encourages us all to be as kind as we are brave, because everyone always deserves to feel welcome.

This modern retelling of the children's classic The Little Engine that Could ask young readers to reflect on how their journey "over the mountain" might be different than others. While the original asked us to believe in ourselves (I think I can, I think I can, I think I can"), Three Little Engines reminds us to believe in each other ("I think we can, I think we can, I think we can.") At its heart, Three Little Engines is a thank you letter to all the parents, teachers, role models, and even strangers, who help to clear the storm or pull the tree trunk from your track.

New York, New York, United States

The Social Mobility Lab at City College of New York is a new national initiative designed to expand and accelerate opportunities for students, their families and members of their communities to move up.Study after study suggests that CCNY and CUNY are among the most effective engines of social mobility in the United States. We know we are successful, but we know far too little about the “why” and “how” of this success.Learn. Translate. Engage. The Social Mobility Lab is targeted at these goals. It is a hub for research, teaching, and experimentation about what works for serving students in ways that increase their chances for a good life. And it is a center for public events and discussions, both nationally and locally, about social, economic, and civic mobility.

Why do some people make it, while others don’t? How do the facts of our lives differ from our perception of it? And how does our psychology shape how we view ourselves and others?Attribution is, where people from all walks of life, reflect on who and what has contributed to where they ended up. Our hope is after each episode, you feel a little more inspired, grateful, or supported, than when you first hit play.Attribution is distributed in part by Chasing the Dream, a public media initiative from PBS flagship station, WNET in New York, reporting on poverty, justice, and economic opportunity in America. You can learn more at pbs.org/chasingthedream.You can subscribe to our new podcast, Attribution on Apple (https://apple.co/2LfD9lt) or Spotify (https://spoti.fi/36Oo1nc).

Greater New York City Area

The American Dream inspires and gives us hope. But the telling of that story is too often incomplete (“if you only work harder”) or negative ("The dream is dead."). Our mission is to rewrite the American Dream story, so it is more real (complete and personal) and good (constructive and helpful). We do this by revealing the invisible tailwinds that move us forward, helping people reflect on their own personal journeys and re-mixing some classic American stories to inspire a new generation to pursue their dreams. Research shows this type of content can profoundly change the way we see ourselves and others - creating a more appreciative, compassionate and supportive nation Our initiatives include Your American Dream Score - which has helped over 600,000 people discover the hidden factors that may have helped or hindered their efforts to move up in life. In 2018, it was recognized by Fast Company as a World Changing Idea finalist. The Moving Up Media Lab is the primary initiative of the non-profit organization The GALEWiLL Center for Opportunity and Progress.

Greater New York City Area

Teaching courses at the both the undergraduate and graduate level in the Strategic Design and Management program. Courses include Managing Creative Teams, Branding, Marketing and Public Relations and an Collab elective, Redesigning the American Dream. All courses have an emphasis on leveraging media, design and communications practice for the greater social good.

GALEWiLL Design is a for-purpose company that designs social change programs, communications, advocacy and action. There is a gale of forces all around us and the will within us that can create change. We believe we must address both to move the world forward. 100% of our work is social-change driven and we partner with changemakers within government, foundations, non-profits and corporations to design new ways to help people get to a better place.Bob has led teams that have redesigned the food stamp program for the state of California, transformed the way we talk about social factors and health for the Robert Wood Johnson Foundation, and created new ways for youth to stay above the influence for the White House Office of National Drug Control Policy.GALEWilLL has worked on issues ranging from childhood obesity to climate change. He is fortunate to have partnered with leading social change organizations such as the Gates Foundation, PBS, The Clinton Foundation, CDC, The Connecticut Health Foundation, Sesame Workshop, and the Ford Foundation among many others to help millions overcome obstacles on their way to a healthier and happier life.We've designed programs, messaging, framing, campaigns, tools, outreach, public relations, advertising, websites, collateral, events and training. If it can move the world forward, we will design it.

New York City

Served as director of various departments from Media to Business Development working with over thirty Fortune 500 Companies, while also serving on the New York Board. While director of Business Development, led teams that brought over fifteen new clients and $100MM of new revenue into the agency.Leading the team that developed the International Olympic Committee's campaign to celebrate the Olympic ideals, “Celebrate Humanity”, managed the most widely viewed campaign in agency history. The campaign featured global spokespeople, such as Nelson Mandela, Christopher Reeve, Kofi Annan, Avril Lavigne and Andrea Bocelli all telling poignant stories about the true importance of the Olympics.Was one of the primary architects in creating the most successful youth-based government health campaign of all time: VERB (the Center for Disease Control Youth Media Campaign promoting physical activity to fight childhood obesity). This program is producing increases in physical activity of over 30% amongst the most inactive and at risk adolescents. Key to this program was leading negotiations of over $200MM in cross media platform deals with Viacom, Time Warner, ABC/Disney, Channel One and Gruner & Jahr. In addition, as one of the primary spokespersons for the campaign, testified regularly to key members of U.S. Congress and U.S. Department of Health & Human Services regarding campaign status and success in order to maintain congressional funding.

Education record

Master'S, Communication And Media Studies