Robert Connolly Email & Phone Number

Oversee digital marketing, reputation, creative, corporate branding, and consumer growth strategies.

Bloomington, Minnesota

Lead digital marketing, corporate branding, and consumer and B2B growth strategies. Develop and implement digital marketing plans and initiatives for four dental brands and 220+ offices in 17 states.Ensure digital plans are aligned with overall business objectives, local needs and consumer behaviors.Manage PPC, SEO, display, email marketing, social media, reviews and online reputation.Develop and support consumer and corporate websites using current best practices (i.e. responsive design, mobile-first development).Set goals and establish success criteria, implement measurement tools, analyze data, create reports and continually optimize digital marketing plans for maximum ROI.Oversee online patient communications platform and tools.Partner with development and recruiting teams on traditional and digital marketing initiatives to meet dental practice acquisition and dentist hiring goals.Define how we go to market, including presentation tools, public displays and collateral.Create in-bound B2B marketing tools including white papers, case studies, and related content.Define, create, and maintain consistent brand look/feel/voice/messaging.Create and implement brand integrations process for acquisition offices.Develop and support corporate brand guidelines. Contribute to the overall development of the annual Marketing and Communications strategy.Brainstorm new and creative patient acquisition and growth strategies.Identify trends and insights, and optimize spend and strategies based on learned insights.Supervise, mentor, and develop the capabilities of Marketing team members.Evaluate emerging technologies and provide leadership and perspective for adoption.

Bloomington, Minnesota

Saint Paul, Mn

Was responsible for digital, broadcast and print marketing plans and campaigns for several service lines including cardiology, oncology, travel medicine, and vascular and robotic surgery. This included developing strong relationships with service line directors, and conceptualizing and executing high impact, budget conscience campaigns that generated new patients and drove awareness.Created and executed campaigns that furthered the "Take me to Regions" messaging, helping to make "Take me to Regions" part of the local vernacular. This included utilizing broadcast, digital, social, grassroots, event and partnership marketing.Developed and wrote "Doc Hollywood" which was heard and seen weekly on KS95 and Twin Cities Live. This included researching and writing over 140 episodes that were performed by 60 doctors from 20 different specialties, breaking down complex medical terminology into relevant, interesting and repeatable content.Managed ongoing Heart Smart Fox 9 television partnership and campaign including doctor selection, script writing, direction and coaching. The spots have aired over a 1500 times on Fox 9 and continue today.Championed social media and performed as the "voice" of Regions Hospital on Facebook, growing our page to over 30,000 followers. Awarded one of the "Best Hospital Facebook Pages – Individual Hospitals" by AlertPresence.com, and cited as one of "Two Hospitals with Outstanding Facebook Pages" by HCB Health.Oversaw relationships and marketing efforts with the Saint Paul Saints, Race for the Cure, American Heart Association and American Cancer Society.Created and authored brochures, annual reports, and online and print advertising.Hired and supervised staff.TV and Radio examples: youtube.com/regionshospital

Chanhassen, Mn

Managed all company digital assets including Internet, extranet and intranet as well as online lead generation campaigns and branding efforts. Created and implemented strategic and integrated marketing campaigns that included email, webinars, podcasts, white papers, videos, targeted e-newsletters, premium promotions, direct mail, events and advertising.Managed strategic partner marketing relations, forecasting, budgets, plans and activities of four top-tier manufacturers who accounted for 40 percent of corporate revenue. Developed and executed numerous multi-touch marketing campaigns targeting audience segments to set meetings and drive revenue with established ROI benchmarks of 20:1. Worked closely with agencies and freelance professionals to achieve branding and design goals of online assets and traditional marketing collateral on time and within budget.Worked closely with all company departments and targeted customer groups to gather information and business requirements to determine the look, feel and content of marketing collateral.Developed and oversaw content management best practices and led 20 content editors representing all disciplines in the company ensuring content was timely, targeted, easy to find and met brand standards.Managed Web metrics reporting of corporate Web site and online advertising and lead generation platforms to optimize traffic and increase return on investment.Served as a liaison between individual company business groups and the executive management team with regards to online systems integration, functionality, and content needs.Managed all aspects of project management including understanding the strategic requirements of projects, defining projects, planning projects, and executing project scope, deliverables, timeline and budget.Recommended and directed annual online infrastructure and annual marketing budgets.

Eagan, Mn

Served as the company spokesperson and organized and managed press conferences.Developed strategic and tactical communication plans.Orchestrated promotions supporting new product launches.Wrote press releases, news articles, brochures and advertisements. Guided corporate communications and worked on the crisis management team.Oversaw design, layout, content and development of Marvin consumer and commercial Web sites.Coded, designed and implemented corporate extranet used nationwide by a select group of distributors. Managed, developed, maintained and wrote content for six company Web sites.Created print and online campaigns targeting audience segments with relevant offers and information.