Bob Moler Email & Phone Number

Texas, United States

Dallas, Texas, Us

Dallas, Texas, Us

• Grew portfolio to +$ 7MM annually, directing up to 45 employees in digital, social, promotional, experiential, and shopper marketing services for a diverse set of clients. • Led BACARDI USA client and agency teams in the launch of their shopper marketing department, improving go-to-market time 4X, increasing execution 2X, and reducing POS waste by 65%.

Dallas, Texas, Us

Drove multimillion-dollar growth over 6+ year engagement with BACARDÍ USA spirits brands, starting with a single retained brand and quickly earning responsibility for all sixteen BUSA brands. Profitably scaled agency team from 5 to 45 employees as total revenue increased by 10X. Successfully curated agency team dedicated to helping BACARDÍ USA centralize and streamline their trade/field marketing while assisting client leadership in installing their first-ever shopper marketing practice.

Dallas, Tx, Us

• Exchanged 20+ years of traditional agency expertise for immersive, pure-play digital opportunity, earning management responsibility for 50% of agency revenue.• Led national restaurant client/agency in a successful TTL campaign, producing a 4-year turnaround, netting 17 straight quarters of positive traffic, dollars, and YOY sales.JOE'S CRAB SHACK RESTAURANTS, an Ignite Restaurants brand, 2004 – 2011Supervised advertising strategy and campaign integration in a successful four-year turnaround for Joe's Crab Shack restaurants, netting 17 consecutive quarters of increased guest count, average check, and YOY sales growth.JACK DANIEL'S TENNESSEE WHISKEY, 2004 – 2011The primary strategic lead for Jack Daniel's Tennessee Whiskey global digital marketing business is developing a comprehensive web strategy and ongoing interactive advertising and promotions.Led agency team in Jack Daniel's digital, social, and CRM initiatives to help reinvigorate an aging brand franchise and delivered over 300% growth in consumer engagement for the brand.Managed agency team in the design/development of agile web/dev solution for BROWN-FORMAN'S country markets to manage web content, T&Cs, and age-gating in 26 languages. Championed agency's media and creative teams to design/deliver the first-ever live interactive post-race show on NASCAR.com for JACK DANIEL'S, resulting in the program receiving an EMMY award nomination.GAMESTOP: Led design of GameStop's digital presence strategy, helped improve website architecture through more relevant consumer segments, and translated their digital behavior into communication opportunities for the brand.BORDEN DAIRY COMPANY: Provided leadership and marketing consultation to all brand leaders in newly-revived Borden Dairy Company as they joined forces with Mexican dairy giant Grupo LALA.

• Led marquee clients like Sara Lee Deli Meats & Cheeses, Shiner Bock, Pete's Wicked Ale, and Moosehead Lager.• Managed the client budget for SARA LEE DELI MEATS & CHEESES of $16MM in advertising, $7MM in consumer promotion, retailer programs, and field support.• Execution of new brand positioning and integrated marketing plan resulted in +20% product authorizations, +11% pound volume, and +19% growth in overall ACV.

Plano, Texas, Us

Integrated sales/marketing lead charged with developing next-level merchandising solutions based upon specific shopper occasions. Program delivered record merchandising and sales results with a +8% pound lift for 1997. Also led research and presentation of key insights and revolutionary retail concepts for re-thinking the "center of store" shopper experience at 1998-99 FMI innovation session.

New York, Ny, Us

Led dedicated agency team working with the Frito-Lay "Better For You" brands.SELECTED CONTRIBUTIONS- Promotional Partnerships - Negotiated first multi-brand Holiday event between Frito-Lay and Disney’s TOY STORY movie release, implementing several promotional offers with multiple Disney divisions and ultimately delivering at least +10% sales increase for each brand participating in the promotion.- New Products - Created a new product concept, ROLD GOLD SPOTS, as a promotional partnership with Disney’s 101 DALMATIANS live-action movie release. Concept leveraged a new product partner, Nestle Chocolate, and helped secure Frito-Lay’s second-year collaboration with Disney at no incremental cost.- Integrated Marketing - Developed FAT-FREE INVASION promotional marketing program for Rold Gold pretzels. This fully-integrated Super Bowl campaign featuring Jason Alexander delivered a 112% sales increase for Rold Gold and won an EFFIE Award from the American Marketing Association.

Dallas, Texas, Us

National Marketing and Global Menu ManagementSELECTED CONTRIBUTIONS- Led all aspects of menu development, including new menu launches, new items, pricing changes, and newly developed franchise markets; worked closely with purchasing, R&D, menu production agency, and operations.- Coordinated all Friday’s menus, domestic and international, as well as menus for three other concepts under TGI Friday’s management.- Managed a multifunctional team to implement new accounting/redemption systems, updated graphics, and improved sales training for Friday’s Gift Certificate program delivering lower costs/increased sales growth.- Developed and implemented the first-ever kid’s marketing strategy for TGI Friday’s, improving overall kid/parent experience without adversely impacting the established bar business.

Dallas, Texas, Us

TGI Friday's national advertising and promotions

Atlanta, Georgia, Us

Managed Field and Franchise Marketing from national programs to co-op support to LSM planning.SELECTED CONTRIBUTIONS- Counseled Franchisees on local marketing ideas and tactics to increase restaurant transactions- Represented Schlotzsky’s corporation with Dallas Advertising Cooperative on local media & marketing.- Supported the marketing team in the development and execution of national programs.

Chicago, Illinois, Us

Supported OKC McDonald's corporate and franchise advertising co-op on national, regional, and LSM.SELECTED CONTRIBUTIONS- Collaborated with Coca-Cola in developing a test market for the McDonald's Express Lane. The program was an early model designed to streamline ordering through pre-packaging meals at a value price.

Omnicom Group'S Senior Management Program, 2018 Undergraduate Studies; 2019 Graduate Studies

Bfa, Graphic Design; Advertising / Marketing Focus