Bob Moler Email & Phone Number

Texas, United States

Dallas, Texas, US

Dallas, Texas, US

• Grew portfolio to +$ 7MM annually, directing up to 45 employees in digital, social, promotional, experiential, and shopper marketing services for a diverse set of clients.
• Led BACARDI USA client and agency teams in the launch of their shopper marketing department, improving go-to-market time 4X, increasing execution 2X, and reducing POS waste by 65%.

Dallas, Texas, US

Drove multimillion-dollar growth over 6+ year engagement with BACARDÍ USA spirits brands, starting with a single retained brand and quickly earning responsibility for all sixteen BUSA brands. Profitably scaled agency team from 5 to 45 employees as total revenue increased by 10X. Successfully curated agency team dedicated to helping BACARDÍ USA centralize.

Dallas, TX, US

• Exchanged 20+ years of traditional agency expertise for immersive, pure-play digital opportunity, earning management responsibility for 50% of agency revenue.
• Led national restaurant client/agency in a successful TTL campaign, producing a 4-year turnaround, netting 17 straight quarters of positive traffic, dollars, and YOY sales.JOE'S CRAB SHACK RESTAURANTS, an Ignite.

• Led marquee clients like Sara Lee Deli Meats & Cheeses, Shiner Bock, Pete's Wicked Ale, and Moosehead Lager.
• Managed the client budget for SARA LEE DELI MEATS & CHEESES of $16MM in advertising, $7MM in consumer promotion, retailer programs, and field support.
• Execution of new brand positioning and integrated marketing plan resulted in +20% product authorizations, +11% pound volume, and +19% growth in overall ACV.

Plano, Texas, US

Integrated sales/marketing lead charged with developing next-level merchandising solutions based upon specific shopper occasions. Program delivered record merchandising and sales results with a +8% pound lift for 1997. Also led research and presentation of key insights and revolutionary retail concepts for re-thinking the "center of store" shopper.

New York, NY, US

Led dedicated agency team working with the Frito-Lay "Better For You" brands.SELECTED CONTRIBUTIONS- Promotional Partnerships - Negotiated first multi-brand Holiday event between Frito-Lay and Disney’s TOY STORY movie release, implementing several promotional offers with multiple Disney divisions and ultimately delivering at least +10% sales increase for.

Dallas, Texas, US

National Marketing and Global Menu ManagementSELECTED CONTRIBUTIONS- Led all aspects of menu development, including new menu launches, new items, pricing changes, and newly developed franchise markets; worked closely with purchasing, R&D, menu production agency, and operations.- Coordinated all Friday’s menus, domestic and international, as well as menus.

Dallas, Texas, US

TGI Friday's national advertising and promotions

Atlanta, Georgia, US

Managed Field and Franchise Marketing from national programs to co-op support to LSM planning.SELECTED CONTRIBUTIONS- Counseled Franchisees on local marketing ideas and tactics to increase restaurant transactions- Represented Schlotzsky’s corporation with Dallas Advertising Cooperative on local media & marketing.- Supported the marketing team in the.

Chicago, Illinois, US

Supported OKC McDonald's corporate and franchise advertising co-op on national, regional, and LSM.SELECTED CONTRIBUTIONS- Collaborated with Coca-Cola in developing a test market for the McDonald's Express Lane. The program was an early model designed to streamline ordering through pre-packaging meals at a value price.

Omnicom Group'S Senior Management Program, 2018 Undergraduate Studies; 2019 Graduate Studies

Bfa, Graphic Design; Advertising / Marketing Focus