Bob Morris Email & Phone Number

Bravery Group is a bespoke strategic M&A advisory for digital marketing, advertising, analytics, DXP, MarTech and AdTech focused companies. Bravery Group provides strategic exit planning and guidance to founders / entrepreneurs, strategic acquirers and private equity firms. Our firm is led by digital industry thought leaders, CEO’s, Global Strategy Practice leads, Corporate Development, Legal and Finance executives formerly of WPP, Publicis and SoDA agencies.

Reston, Virginia, Us

Developed go-to-market solutions that blend experience, data, content, technology and predictive analytics with a focus on measurable outcomes. Guided the creation of a new dynamic, data driven syndicated publishing studio within ICF Next. Lead the incorporation of Design Thinking into a new sprint model for complex solution delivery.Served as the executive lead with responsibility for oversight of delivery of new integrated solutions.

Richmond, Virginia, Us

As Group Senior Vice President, Integration, my responsibility was to assist ICF International in solving for post-acquisition structural, offerings and solution delivery objectives within ICF Olson (rebranded ICF Next). I served in a leadership function focused on developing new capabilities and offerings at the intersection of media, advanced technologies, content distribution and analytics. I led the go-to-market strategy for new retainer offerings while guiding strategy planning, delivery and new business acquisition. Our pitch-to-win ration was 86% in year one and 82% in year two, contributing the largest services delivery revenue increase within the ICF division operating at 65% gross margin and 32% net margin, while hiring and training new colleagues focused on transformative, data driven lower funnel customer acquisition initiatives.

Trade was founded as a CMO digital transformation advisory. I, along with my two business partners, formerly at Publicis and Scient (Razorfish), designed the service offerings for three practice areas – Narrative, Technology and Economics. The unique intersection of the three aspects of digital transformation were focused on digital direct response (DDR) defining strategic imperatives for Martech with a focus on lower funnel, customer acquisition.Trade was selected by GE Capital Bank to serve as the strategic advisor for the technology selection, brand architecture, content strategy and governance model development for the launch of the online bank, www.gecapitalbank.com, now Marcus by Goldman Sachs www.marcus.com within a 7 month timeframe. As the Practice Lead, I managed the business, functional and technical requirements development spanning 14 categories of technology supported by 72 vendor evaluation work streams. Utilizing a combination of paid, earned and owned media, the GE Capital Bank strategy generated $16B in deposits. Led digital transformation initiatives within FinTech vertical at First Data, Clover and Bank of America and Health vertical at Anthem and Ipsen with teams located in Atlanta, Chicago, New York and Boulder.Trade was selected to lead the due diligence team in concert with Jeffries & Co., PWC and Ad Media Partners on the $295M acquisition of Olson, owned by (Mountaingate Capital). Post-acquisition, ICF International’s (Olson + Co) division acquired Trade in Nov. 2016,.

New York, Ny, Us

In my role as SVP, Executive Director of Digital Strategy, I was responsible for the development and delivery of solution offerings within Ogilvy's South Compass Point strategy. In this role, I led the creation of the structure, processes, talent development, strategy and new business acquisition. Focused on supporting a large-scale (AOR) client relationship in IHG, my team served as the vision for digital engagement creating experiences that supported the IHG Rewards Club objectives, internal campaign tools and new audience acquisition platforms. In addition to IHG, my team developed and implemented the digital strategy for the launch of The Coca-Cola Company's Freestyle offering, built the Durex digital channels strategy and Aveníu Brands new brand architecture and digital presence (earned and owned) among many other assignments.I served as a member of the Senior Leadership Team (SLT) working across disciplines, offices, regions and offerings.

Atlanta, Ga, Us

As the Chief Strategy Officer, my responsibility included the development and management of the Strategic Planning function at IQ. Strategic Planning was comprised of User Experience Strategists and Architects, Technical Strategists, Business and Marketing Strategists and Performance Measurement and Analysis.The Strategic Planning team served a portfolio of clients that included: Wells Fargo, SunTrust Bank, Cardinal Health, New York Life, UPS, Blackrock, CIT, Johnson & Johnson and Microsoft.My responsibilites included development of strategic methodologies, social media, cross platform integration and produt strategies.

Atlanta, Ga, Us

As Vice President, Client Services, I reported to the CEO with responsibility for management and oversight of the Strategic Account Management, Production Management, Strategic Planning, User Experience Architecture and Analytics functions of IQ.

Atlanta, Ga, Us

Reporting to the CEO, I was responsible for the oversight and direction of the Account Management, Production Management, Technology, User Experience Strategy service lines and New Business Acquisition within IQ. I was responsible for the strategic growth initiatives of the company, the vision and insights delivered by service lines and the overarching growth initiatives of the company. As the COO I was responsible for the P&L of the agency.

Atlanta, Ga, Us

Reporting to the President, I was responsible for managing the Client Services function tasked with strategic insights, service delivery and strategic account growth. Macquarium focused service offerings on digital channel consulting, user experience strategy and technology deployment. In 2006, Macquarium was recognized by Forrester as one of the leading digital agencies.

Vancouver, Bc, Us

Reporting to the CEO, I led the strategic consulting practice responsible for designing and implementing proprietary, industry-leading processes for CRM strategic planning.I managed a team of business analysts and strategists with diverse backgrounds in marketing, finance and technology. I was responsible for building the practice of strategic consulting across the enterprise with a specific focus on delivering innovative, industry-defining thought leadership in support of the concept of Customer Experience Management. Facilitated the acquisition of three new large-scale client relationships within the Blast Radius portfolio.In addition to the role of Vice President, Strategy, I served as the Director, Corporate Alliances responsible for development of methodologies and supporting processes.

Calgary, Alberta, Ca

Led the strategic consulting practice responsible for development of business, technical, creative and relational strategic frameworks. Developed service offerings in support of consulting practice with a specific focus on enterprise level engagements. In addition the role of Vice President, Consulting, I served as the Managing Director of Strategic Alliances for Critical Mass. In this role, I was responsible for the development of a framework for selection of strategic partnerships, management of business processes and joint solution development. Under this structure, Critical Mass entered into strategic alliances with IBM, ATG, Interwoven, Media Bin, Oracle and Adobe (Macromedia). Critical Mass was awarded the “Rising Star” partner award by ATG in 2003.

New York, Ny, Us

Led a strategic practice overseeing teams comprised of eCommerce Strategy and Applications Development, Digital Media and Broadband Solutions, Change Management, Mobile and Wireless, Enterprise Relationship Management, Online Learning and eValue Chain offerings. In this capacity, I was responsible for managing the implementation of all processes and procedures for the Account Management practice. The Account Management Practice grew revenue under management from $350,000 per month to approximately $3 million per month.

Recognized as one of the five largest interactive agencies in the early days of "digital", Inmar defined the category by evolving and innovating communications from offline to online with the advent of solutions such as the Buick "Dimensions" platform. Inmar served as the digital agency for brands including: Cadillac, Pontiac, AT&T, Fujitsu, Alcatel and SC Johnson, to name a few.

Ba, Political Science

Education record

Education record