Sr. Director Of Strategic Finance & Gm Of Media
CurrentHybrid role overseeing both Media & Strategic Finance Teams- Oversee Media Business, focusing in on expanding content offering, growing strategic partnerships and distribution, and driving media revenue via sponsored content and direct product sales.- Lead FP&A activities for the business, setting LTV/CAC acquisition targets through cohort analysis and insights. Incorporating different customer attribution methodologies to build and triangulate optimal spend mix across paid channels. - Responsible for setting annual company budget and ensuring strategic initiatives drive long-term growth for the company.