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Communications and marketing strategist with extensive track record of brand building success for clients in a variety of industries, including food and agriculture, building products and higher education.Practice lead providing strategic and crisis counsel to C-suite and director levels, creating and executing integrated earned media/digital content plans and continually meeting/exceeding expectations for ROI. Team leader with extensive management experience, building and leading high-performing teams.Trainer for C-suite executives and national/international subject matter experts. Strong editor with extensive journalism background.Award-winning writer producing nationally syndicated stories for renowned business/general interest publications. Specialties: Media strategy and outreach, data-driven integrated content strategy, social media strategy, brand building, communications campaign planning, crisis counsel, internal communications, writing, editing and media training.
Global Dairy Platform
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Chief Communications OfficerGlobal Dairy Platform Feb 2024 - PresentLeading all communications for Global Dairy Platform (GDP), a not-for-profit industry association representing the international dairy sector.
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Senior Vice PresidentEdelman Feb 2022 - Jan 2024Chicago, Illinois, United StatesServed as senior strategic communications lead for a variety of clients in the agriculture, food and beverage industries, including one of the world's largest fertilizer producers and ag retailers, and US-based dairy organizations. Work included strategic counsel, executive positioning, media relations, sustainability-focused communications and content strategy. -
Senior Vice President - Public Relations, Social Media And Content MarketingColman, Brohan And Davis (Cbd Marketing) May 2014 - Feb 2022Greater Chicago AreaPractice leader for award-winning B2B and B2C public relations, social media and content marketing team at integrated marketing agency.Track record of success for national and international clients in a variety of industries, including food and agriculture, building products, finance and higher education.Led media outreach campaigns that successfully targeted top-tier national, trade and regional media outlets. Recognized nationally for success in generating thought leadership; building social media reach and engagement; and strategizing tremendously successful lead gen and digital awareness content campaigns. Client roster included major food, building products, financial services and household appliance manufacturers, as well as companies focused on technology, workplace wellness and higher education. Led team that earned national first place in the “Thought Leadership Campaign” category of PR Daily’s Media Relations Awards and finalist (top 5) for Best of Skyline Award for PRSA Chicago in 2019, as well as Golden Trumpet Award in 2020 for Rabobank, a global leader in financial services for food and agriculture.Also led efforts that earned awards for client work with ITW (PR/social media) Whirlpool (PR/social media) and SRR/Stout (Report).Presented on “It Pays to Be Social: How B2B Brands are Using Social Media for Sales Success” at Social Media Strategies Summit in Chicago; as well as two presentations for SMSS in 2021 - one highly rated session about integrated content strategy and another about content/digital strategy in higher education along with a client.Co-presenter at Supply Side West in Las Vegas about “Marketing Effectively and Legally Via Social Media.”Moderated panel discussion at Social Media Week-Chicago as well as multiple media panels at Publicity Club of Chicago events.Previous positions: Account Director and Group Account Supervisor.
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Strategist, Editor And WriterBob Musinski Consulting 2008 - 2021Freelance writer for several national publications, including personal finance topics for U.S. News and World Report; housing industry and mortgage trends for Forbes; and health-related stories for the American Academy of Pediatrics.
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Vice President Of Client ServicesKsa (Kathy Schaeffer & Associates, Inc.) Sep 2008 - Mar 2014ChicagoManaged client service at KSA, an issue-oriented PR firm. Led many successful communications campaigns that included media strategy and outreach, crisis counsel, media training, and social media strategy. Helped lead team that won Publicity Club of Chicago's Platinum Award for the top campaign of the year. Clients included associations, nonprofits and major corporations, such as ACCESS Community Health Network, Advocate Health, Alexian Brothers Health System, Boeing Co,, Chicago Transit Authority, Federation of Independent Colleges and Universities, Hospital Sisters Health System, Illinois Chamber of Commerce, Illinois Hospital Association and Midwest Energy Efficiency Alliance.Previously worked as Account Supervisor and VP/Account Supervisor.
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Assistant City EditorDaily Herald Apr 1998 - Apr 2008* Influenced rapid circulation growth in fiercely competitive St. Charles area market as a key manager for Illinois' third-largest newspaper* Implemented story lines to front-page visibility by successfully directing and collaborating with staff of 20 reporters and correspondents* Instrumental in launch of new editions in west suburban critical growth areas and ongoing coverage of those areas by effectively managing reporters and correspondents * Led coverage of breaking news developments, as well as analytical and human interest stories
Robert Musinski Skills
Robert Musinski Education Details
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Journalism Major; Marketing Minor -
Crisis Management: Protecting And Strengthening Your Reputation
Frequently Asked Questions about Robert Musinski
What company does Robert Musinski work for?
Robert Musinski works for Global Dairy Platform
What is Robert Musinski's role at the current company?
Robert Musinski's current role is Public relations, corporate communications.
What is Robert Musinski's email address?
Robert Musinski's email address is bm****@****ing.com
What is Robert Musinski's direct phone number?
Robert Musinski's direct phone number is +184742*****
What schools did Robert Musinski attend?
Robert Musinski attended Marquette University, Northwestern University - Kellogg School Of Management.
What are some of Robert Musinski's interests?
Robert Musinski has interest in Networking, Cooking, Exercise, Gardening, Electronics, Investing, Home Improvement, Triathlons, Reading, Crafts.
What skills is Robert Musinski known for?
Robert Musinski has skills like Public Relations, Editorial, Strategic Communications, Newspapers, Editing, Journalism, Social Media, Internal Communications, Media Relations, Marketing Communications, Ap Style, Publishing.
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Robert Musiński
Lodz Metropolitan Area -
2goodmannetworks.com, goodmannetworks.com
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