Bob Wallace Email & Phone Number

Ashland, Ma, Us

Ashland, Ma.

Providing Content Creation and Strategy Services -Specializing in Technology, Digital Media & EntertainmentWork with clients to create content for websites, white papers contributed articles, and thought leadership pieces. Also provide IT trend analysis and emerging tech coverage for media sites.Customers have included StreamSets, Kraft Sports Productions, Telecom Brokerage Inc. (TBI), Zudy, Conviva, and AEG Digital Media.• Explains how companies can expand their brand with advanced technology products and services to improve the way they do business.• Works with client company executives to create promotional copy for websites, customer materials, whitepapers, contributed articles and thought leadership pieces.

Ashland, Ma

Conceived, created and helped promote all content (editorial, marketing, sales and public relations) in continued support of a unique industry conference educating companies on the use of video technologies to expand and enhance the way they engage consumers and businesses.Successfully recruited speaker faculty including thought leaders from TiVo, Ericsson, Level 3, Strategy Analytics, Entone, Current Analysis, Lakatoo, Dyn, Skytide, Limelight, Silver Chalice, Brightcove, Harris, Jinni, Mobideus, Elemental, Inneoquest, iControl and SMC.• Launched a three-day event including conference tracks for enterprise and service provider IT spanning all segments of the video industry.• Recruited and handled speakers from top consumer and enterprise technology firms and panel moderators from thought leader research and analysis companies.• Wrote and blogged for a unique website that covered the entire video industry.

Conceived, defined and delivered editorial for and brand elevation in the content, telecom, cable, consumer electronics, broadcasting and entertainment industries for xchangemag.com and the then-monthly xchange magazine.

Defined and directed editorial coverage for the then-monthly telecom magazine and the brand's website. Focused on electronic products such as newsletters, webinars and specialized web content. Also conceived and created industry events such as Telecom U in 2006. Helped steer the brand from a near print-only focus toward an electronic-only one.Identified Netflix and others as "Most Relevant Companies in Telecom" issue in 2006.Worked closely with the company's e-product group, including management, programmers, graphic designers and content specialists.

Conceived and produced online and/or print content packages for enterprise IT infrastructure providers such as Cisco Systems, Inc., Microsoft Corp., Intel Corp., Cognos, Inc., RSA Security and Xerox as a contractor for CXO Media Inc.’s custom publishing unit.

Produced authoritative and advisory analysis of business/technology trends and issues in cover stories, lead news pieces, features, web site stories and daily e-mail newsletters. Created the publication’s first breakthrough automobile and wireless coverage with forward-looking cover stories and trend analysis pieces.Identified, researched and reported on use of technology for business gain in vertical industries. Analyzed and covered enterprise, carrier and Internet infrastructure hardware, software and services.

Launched Network World in 1986 and served in writing and content coordinating capacities before moving to InfoWorld to spearhead its communications and networking coverage in December, 1993. Rejoined Computerworld to launch and sustain internetworking and vertical market coverage in mid-1995 until mid-1999.