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GENERAL MANAGEMENT / STRATEGIC SALES & MARKETING LEADERA senior-level leader with experience in the insurance industry with large Fortune 500 company as well as small to mid-sized privately-held companies. Successes in designing and developing competitive products supported with multi-media marketing campaigns, sales and customer relationship management strategies and integrated service centers. Creative sales and marketing leader with ability to communicate and influence people at all levels with collaborative and team oriented management style.Sales and Marketing Strategy• Strategic Planning & Execution• Relationship Management• Strategic Alliances• Advertising• Sales Force Leadership• Sales and Profit GrowthBusiness Operations• Call Center Management• Team Development• Negotiations• Process Innovation• Metrics & Reporting• E-business Strategy Product Management• Pricing Strategy• Alternative Distribution• Program Development• Customer Segmentation• Competitive Analysis• New Market Development
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DirectorCalifornia Casualty Mgmt CoWestlake, Oh, Us
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Intergenerational School Board MemberIntergenerational Schools Aug 2017 - PresentCleveland, Ohio, Us -
DirectorCalifornia Casualty Mgmt Co Jan 2020 - Present
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Member / InvestorNorth Coast Ventures May 2019 - PresentCleveland, Ohio, UsMember Investor that helps evaluate B2B SaaS investment opportunities, perform due diligence and support portfolio companies. -
Director Board Of DirectorsCalifornia Casualty Dec 2018 - PresentSan Mateo, California, Us -
Chief Executive OfficerCalifornia Casualty Nov 2021 - Jul 2022San Mateo, California, Us
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Member Of The Board Of AdvisorsInternational Insurance Group Oct 2018 - Present
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PresidentR Nicolay Consulting Llc Jun 2016 - PresentConsulting practice advising and guiding insurance and financial services clients for developing and executing product, distribution, marketing and operational strategies resulting in revenue and profit growth. Clients include insurance/financial services companies including start-up / early stage entrants, middle market and industry leaders. • Led senior management team through creation of context and perspective for balancing strategic priorities across short term needs and long term industry trends.• Provided direction and recommendations for refinement of in-market product execution, including review and alignment of data utilization for underwriting, pricing, and distribution processes and practices.• Developed and led execution of online business development strategy that provided additional market opportunity; early results indicate 15-20% growth potential. • Developed and executed partnerships providing online consultation and purchase program for affinity group. • Advisory board role for start-up and early stage companies creating online opportunities for acquisition, CRM and services in the insurance industry.
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Vice President | General Manager | Strategic Sales & Marketing LeaderInsurance | Consulting 1990 - PresentFor 25+ years I have been a Vice President leading Sales and Marketing organizations consistently growing top and bottom line. Often called upon as an adviser for strategic planning, sales, marketing and execution to deliver results. Currently seeking new opportunities. Please contact me at bnicolay@wowway.com or LinkedIn.
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General Manager, Strategic Alliances | National AccountsProgressive Insurance 2003 - 2016Mayfield Village, Oh, UsProfit and loss responsibility for billion dollar plus distribution business for Personal and Commercial lines focused on partnerships with insurance companies, national on-line agents and selected national agents. Managed staff of 25 product management and sales professionals and supporting analysts.• Increased revenue fourfold over 12 years with annual achievement of target profit margins. Implemented strategies and sales approaches to increase market share through business-to-business alliances / partnerships, E-business, and alternative distribution opportunities.• Negotiated unique contracts. Activities and results include: Generated significant incremental revenue by private labeling products for 2 top 10 competitors. Increased revenue by adding thousands of distributors to sell Progressive products. Co-branded program for Harley-Davidson USA. Developed and implemented product enhancements to support partner ventures.• Devised E-business strategy generating millions of online leads.• Grew policies 9% and diversified revenue by engineering cross-sell strategy.• Recruited and hired team of 30 account executives and developed / delivered enterprise training for managing complex account relationships over 13 years. -
Product Manager IiProgressive Insurance 2002 - 2003Mayfield Village, Oh, UsProfit and loss responsibility for business segment focused on commercial autos and trucks across 4 states representing 25% of division total. Responsible for pricing and marketing products through independent agents and direct sales operations.• Turned around operating loss to profit.• Grew division revenue 7% by designing new agent incentive program.
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PresidentMarketing Consulting Services 2001 - 2002Sole proprietorship providing consulting services to clients in financial services industry such as national receivables, banking, transaction services, telemarketing services, and advertising. Projects primarily focused on new business, program development, marketing and sales strategies, and call center operations.
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Vice President & General ManagerThe General ® 1998 - 2001Nashville, Tn, UsProfit & loss and general management responsibility for direct response division – TV / Radio marketing and storefront operations in 9 states, returning division to profitability in second year. Responsible for regional office and 40 stores with 10 managers and 150 people.• Increased revenue 45% by: Integrated 2 acquisitions into established retail network. Implementing strategy to expand geographically to 6 additional states (Greenfield startups). • Grew sales / profit margin 15% in 1st year through 4 new product introductions from R&D efforts.• Introduced TV / Radio advertising, database marketing, interactive website and re-solicitation and cross-selling efforts: Results include 30% reduction in lead costs, 40% increase in sales conversion rate, and 25% cross-sell rate. • Reduced turnover 40%, increased productivity 20%, and improved customer retention 10% by instituting a disciplined hiring process, performance, and training in call center and stores. -
Vice President & Chief Marketing OfficerNational Interstate Insurance Company 1995 - 1998Richfield, Oh, UsP&L responsibility for personal lines, bus insurance and truck insurance. Reported to CEO. • Conceived and implemented for a new business unit expanding company into personal lines through a new product for RV segment achieving 20% of total company revenue and became top 5 competitor.• Increased distributors from 100 to 500 resulting in a 50% unit increase. -
Vice President | Special LinesProgressive Insurance 1992 - 1995Mayfield Village, Oh, UsProfit and loss responsibility for segment of business focused on specialty vehicles – motorcycles, recreation vehicles and boats. Responsible for marketing strategies, product management, and pricing.• Simplified product design and enhanced pricing plan: Increased revenue and profit margins 50%. Reduced production costs 23% over three years.• Grew sales 10% through new initiatives: Trade show, sponsorship and direct response programs. Programs with dealers, affinity groups and associations.
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Vice President | Assistant Vice PresidentProgressive Insurance 1986 - 1992Mayfield Village, Oh, UsAcquired new accounts generating 50% of division revenue. Negotiated contracts and led staff of 20.• Created new direct-to-consumer sales operation, generating 25% incremental revenue over two years.
Bob Nicolay Skills
Bob Nicolay Education Details
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Weatherhead School Of Management At Case Western Reserve UniversityMaster Of Business Administration (M.B.A.) -
Cleveland State UniversityAccounting And Finance
Frequently Asked Questions about Bob Nicolay
What company does Bob Nicolay work for?
Bob Nicolay works for California Casualty Mgmt Co
What is Bob Nicolay's role at the current company?
Bob Nicolay's current role is Director.
What is Bob Nicolay's email address?
Bob Nicolay's email address is bn****@****way.com
What is Bob Nicolay's direct phone number?
Bob Nicolay's direct phone number is +144021*****
What schools did Bob Nicolay attend?
Bob Nicolay attended Weatherhead School Of Management At Case Western Reserve University, Cleveland State University.
What are some of Bob Nicolay's interests?
Bob Nicolay has interest in Small Business, Marketing, Cycling, Golfing, Strategic Planning.
What skills is Bob Nicolay known for?
Bob Nicolay has skills like Product Management, Insurance, Pricing, Strategy, Strategic Planning, Product Marketing, New Business Development, Leadership, Crm, Property And Casualty Insurance, Marketing, Sales.
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