-Operated and updated content of fan pages across social media platforms in Hong Kong and Mainland China, including Facebook, Instagram, Xiaohongshu, Douyin, Gongzhonghao, and Baidu.-Developed and implemented comprehensive content marketing strategies-Initiated a series of marketing campaigns including social media posts and copywriting-Designed and led targeted digital marketing campaigns-Assist in project performance tracking and generate reports-Administered paid advertising campaigns and optimized Facebook ads through A/B testing and analytics-Managed fan page accounts in an organized manner and engaged clients through proactive follow-up actions

-Produced product designs, packaging, and product information materials (PIM) for the new product development of the eCommerce sales-Assisted in the photo shooting of the product, including the 2D and 3D production of the creative materials of the product-Support in revamping the visual identities-In charge of the product image retouch

-Managed and updated the content of the company Shopify websites /online shop -Assisted in the regular tasks of the marketing team including data analysis and overseeing the sales performance.-Created online/offline promotion materials-Operated photo retouching of the product-Helped with webcasting, photo shooting, and providing image guidance on clothing matching for TVB’s artists in the company.

-Produced visual identities and a color book for the global zipper company-Designed for digital & printed promotion materials including posters, banners, book, and leaflets