Evernorth's Physician Innovation team provides strategic and functional expertise to drive innovation at the point of care and other physician engagements. Working across multiple business units my team provides functional expertise in identifying the impacts and opportunities of emerging standards and regulations to provide responses unique to the needs of each business, while assuring a consistent response and culture of interoperability compliance across the enterprise. These efforts work to eliminate points of friction between payers and providers, enabling the automation of key payment and authorization processes and supporting the delivery of value based care.As part of our Health Information Interoperability Center of Excellence, I led the development of the enterprise strategy to execute a scalable and sustainable approach to interoperability, coordinated with business development teams and LOB leadership to identify market opportunities enabled, and provide consultative services to product and client facing teams to drive high value use cases to assure we maximize these opportunities.

I led teams for National Accounts and Individual (ACA qualified health plans) segments developing concepts and products that drive consumer engagement, access and utilization of their healthcare resources to improve their health and well being. Working collaboratively with our clients, through the management of a dedicated investment fund, my teams developed new product and service concepts from ideation and discovery through pilot and commercialization, targeting implementation of value based concepts and emerging care solutions. I also worked with our CareAllies team to assist in enabling Population Health solutions for IPA clients.

As part of CareAllies Population Health Services, my team works with providers to identify and execute their best path to success under a variety of value-based and risk-sharing models across the value-based reimbursement spectrum.

As a member of the leadership team of the Allscripts Population Health business unit, I provided business and product leadership to a growing, industry leading, CareInMotion portfolio of care coordination solutions that included solutions for Collaborative Care Coordination, Precision Transitions of Care, Consumer Access and Experience, and Patient Activation solutions. My direct responsibilities included driving the business and development strategy, the execution and delivery of these solutions, and global portfolio management, while working across the entire Allscripts organization in the formulation and execution of value based care strategies.

Provided product development and content marketing expertise to technology and marketing services companies. Client work included development of a scalable and repeatable marketing and branding process for an agency client, product development and marketing for multiple start-up companies, and serving as the interim VP of Marketing for a "pre-venture" technology firm.

Led the successful market and product launch for the newly formed TyMetrix Legal Analytics solution portfolio.

Responsible for marketing, client promotions, and product development for a web based medical video company. Led the transformation of ORLive from a video production and webcasting company to an interactive content marketing organization focused on using video to communicate directly with narrowly defined target audiences of physicians and surgeons. Led the definition and development of a new video publishing and content marketing platform, leveraging social media and traditional marketing channels, while driving the implementation of the BroadcastMed branding and publishing framework resulting in increased profitability and 50% growth of marketing and strategic consulting revenue.

Accountable for the P&L performance of a late stage IP Video appliance startup. Led Product Management, Technical Service Operations, Marketing, Business Development, and Channel Marketing through growth initiatives resulting in new product and sales channels, and a new SaaS business model, driving 30% annual growth over two years.

Responsible for the implementation of new product, and acquisition integration initiatives within the UnitedHealth Group business segments during a $20 billion growth period. Led a core Product Management and Development staff, trained and certified in Six Sigma and PMI disciplines, in the design and implementation of operational solutions for >15 new products that included workflow management, claim transaction, customer care, banking, and web portal based products. Led the design and management of strategic market research initiatives, customer Pilot activities, facilitated multi-segment strategic alignment, and drove the creation of a multi-generational product-planning model.

Responsible for the P&L performance of a $240 million product portfolio which included HFC optical and RF products, Digital Video Transport products, element management software systems, and various OEM component and collaborative ventures. Led a diverse multi-disciplined team of 35 professionals, across five global locations, to provide technical marketing, marketing communications, product applications support, and cross-functional business leadership. Managed all aspects product portfolio life cycle, with a focus on development of a strategic product roadmap and life cycle management processes.

Responsible for the leadership of a core Global Business Team, managing all P&L, operations, manufacturing, development, strategic planning, alliance partnerships, and marketing aspects of a strategic product line enabling 80% of $263 million in PBN revenue, across multiple business units in US, Netherlands, Singapore, France, and Australia.

Responsible for the management of all test activities related to a $300 million DoD enterprise intelligence system. Served as subject matter expert for the successful acquisition of the development contract.

Responsible for business development in Rome, NY office. Served as Test Director for the Joint Integration and Test Facility (JITF) at Rome Laboratory, defining and managing all aspects of the testing process, including staffing and JITF physical resources. Responsible for development of JITF strategic plan to ensure acceptance and growth of the JITF in the DoD community. Grew practice revenue by 75% over a 9-month period.