Strata is the only EMR & RCM designed to achieve a 99.99% reimbursement rate. We do that with the most comprehensive EMR & RCM paired with world-class customer service to help you increase revenue, simplify workflows and enhance patient experiences.

Optimizely is known for content, commerce and optimization with our Digital Experience Platform (DXP). Millions of experiences are served with our platform every single day, helping organizations grow exponentially online.

Conductor is a technology company with a passion for helping you help your customers. Marketers use our software and services to create and optimize valuable content so that it gets found, answers questions, and solves problems for real people.

Gatsby Cloud is the best way to build and maintain sites and experiences powered by Gatsby, our open-source framework for building blazing-fast, statically generated websites and apps.- Worked cross-department with design, engineering, growth, marketing, and leadership teams to create a data-informed culture across a growing start-up- Developed and implemented a customer feedback process that puts the voice of customer first and track key value-driven insights throughout the lifecycle of our product- Increased net new accounts by 30% by providing strategic leadership throughout the design and implementation of new customer signup process and introducing a new plan during the restructuring of our public-facing product offering- Leveraged user and customer research to deliver a series of high-impact product releases to Gatsby Cloud that reduced ticket volume and increased key activation metrics

Flywheel is a managed WordPress host that provides a delightful experience for freelancers, agencies, and creative professionals.- Provided product leadership for multiple cross-functional SCRUM teams of engineers and designers as a Product Owner- Delivered a first-to-market, in-app support product that centralized all company support channels into a single customer experience, reducing customer confusion and churn by increasing access to critical help documentation and support.- Reduced search time by 50% for customers that manage 30-5000 hosted sites by leading strategic customer research and working with key external and internal stakeholders to deliver a new dashboard experience.- Increased ARPA on new accounts by 25% by providing strategic leadership throughout the design and implementation of new subscription management capabilities and customer purchase experiences.- Delivered key strategic initiatives by creating and leading the execution of user-focused product roadmaps that aligned with and supported company-level OKRs.- Created company-wide product training processes and materials that aligned and supported our sales and support departments around product releases.- Advocated for accessibility and usability in long-term product strategy

CampgroundBooking.com simplifies the reservation process for campgrounds across North America. We're changing the way the industry looks at camping while making managing a campground easier for campground owners. Acquired by Camping World.

Chargify is an enterprise billing management platform that processes over 1.5B in transactions for 1.9M subscriptions on behalf of thousands of merchants.- Provided design leadership for a cross-functional, remote product team of 10 engineers and 1 designer- Designed a refreshed brand and merchant experience that aligned with the strategic future of the company- Designed and developed new user interface guidelines and application styleguide that allow our developers to move fast and designers to focus on larger user experience challenges.- Added new revenue sources by designing and implementing a new payment gateway provider experience that emphasized Stripe Connect and an upgrade path for customers on the legacy integration- Created and implemented a design-first development process that short circuits risk and accelerates learning on new problems.- Designed Price Points, a dynamic pricing system that expanded our billing scenario coverage from 122,000 to 1.5M scenarios- Designed Invoice Consolidation, a relationship billing tool that allows customers to group subscriptions, receive one bill, bill once, and recognize revenue across subscriptions.- Designed Offers, a product catalog tool that allows merchants to sell any combination of products, components and coupons upon signup.

Tinypint is a consultancy that has designed and built web-based solutions for over 300 clients in the e-commerce, insurance, education, recruiting, distribution, retail and financial industries.- Responsible for all aspects of business including hiring, payroll, employee relations, and community engagement.- Specialized in start-ups or established business with teams of less than 25 and up to 50.- Grew the business organically by over 90% year over year without any paid marketing.- Grew the greater tech community of Grand Rapids by sponsoring, participating in and hosting regular meetups, roundtables, and non-profit events.- Designed and developed cross-platform digital and physical experiences.- Lead discovery and collaboration sessions that showed the value of design and created deeply engaging customer relationships throughout all projects.- Became our customers’ trusted partner in success by offering recurring monthly service packages that provided consultations, websites, marketing and technical support.

Acquired by Tinypint in 2013 - Actively manage client projects & interaction while ensuring that their project exceeds their expectations and is completed on-target and on-budget.

Manage network of developers across the world to develop highly-scalable web solutions ranging from a brochure-based website for a small business to fully deployed e-Commerce websites for clients that ship worldwide.

As the Director of Search Marketing for FuneralOne, I was responsible for overseeing all online marketing efforts, creating and managing all pay-per-click campaigns, continually performing in-depth systems analysis of the One Content Management System, and tracking user interaction on the CMS to provide a highly-effective experience for visitors and users alike.