Bob Batchelor, Phd Email & Phone Number

Conway, Sc, Us

Raleigh, Nc, Us

Crafting Stories That Inspire: Leadership in Strategic Communications and WellbeingI am driven by a passion for storytelling that connects people to purpose. As Vice President, Global Marketing and Communications at Workplace Options (WPO), I have led global initiatives to elevate brand narratives, foster innovation, and drive measurable results. My work centers on aligning strategy with authenticity, engaging audiences through storytelling, and empowering leaders to create meaningful change.At WPO, I direct a global team of 25 showcasing a unified voice focused on employee engagement, psychological safety, and inclusive leadership. I also serve as a trusted advisor to C-suite leaders, whether navigating challenges or crafting narratives, I ensure that communication strategies resonate deeply and reflect WPO's mission: "Are We Helping People." My collaborative approach recognizes the value of authentic, empathetic communication in fostering trust and driving action.Beyond corporate leadership, my work as an author and storyteller amplifies my commitment to inclusive leadership. My latest book, *The Authentic Leader: The Power of Deep Leadership in Work and Life* explores how empathetic and purpose-driven leadership transform organizational culture. I am committed to helping organizations harness the power of storytelling to build trust, foster innovation, and create lasting impact. I have also written *Stan Lee: A Life* and *Roadhouse Blues: Morrison, the Doors, and the Death Days of the Sixties* among other books exploring history and culture as a lens for understanding the modern world.I’d love to hear from you: How has storytelling shaped your approach to leadership? Let’s connect and share insights on how we can drive change through communication and connection.

Raleigh, Nc, Us

Award-winning strategic communications leader. Primary focus: External, executive, and internal communications, including C-suite ghostwriting (books, columns, op-eds, white papers, & speeches), in-house and agency. Extensive earned media success and creating owned content strategy. Driving leads and global awareness through earned, owned, and paid media opportunities. Entrepreneur-first mindset, player-coach mentality: History of successful launches, including in-house publishing, content, and marketing communications centers of excellence. Thoughtful, empathetic, inclusive leadership that inspires, in addition to mentoring and role modeling excellence in culture-centric organizations.

Thought leadership and strategic communications through storytelling, led by award-winning author and communications executive Bob Batchelor! My strategic communications work includes writing, public relations planning and strategy, marketing copy, media relations, and strategy consulting.Additional work:-- Writing and Strategic Communications Consulting, including content marketing, ghostwriting, and other forms of messaging.-- Public relations, from message development to media relations and evaluation. -- Historical consulting to help organizations employ their historical assets and heritage for current communications efforts. -- Media relations for individuals and organizations over a 20+ year period.-- Script consulting and research in the film industry.-- Freelance magazine, web content, and essays in magazines, journals, websites, and other communications mediums.Background:Since 1993, I've written or edited 25+ books and published more than 1,000 articles, essays, and reference pieces across every form of media. I conducted extensive market research and authored several research reports for Mintel on topics in the financial industry. As a public relations and marketing consultant, I have ghostwritten for executives, researched and authored web materials, and helped organizations create and design internal and external communications plans. My heritage and business history consulting work includes researching and writing, from web content to book-length history texts. I have researched and written the content for company museums, including timeline creation, artifact detail, and overall historical information.

Raleigh, North Carolina , Us

Director, Public Relations-- Focus on storytelling via public relations, content, executive communications, and marketing-- Strategy and tactical implementation, executive and organizational marketing communications-- Content strategy and implementation-- Media relations, including wins with Inc., Fast Company, Senior Executive, WRAL TechWire, and othersDirector, Publications-- Published The Inclusive Language Handbook: A Guide to Better Communication & Transformational Leadership by Jackie Ferguson and Roxanne Bellamy-- Publisher: Oversight of publishing center of excellence, including marketing and partnerships-- Create internal book publishing division from scratch via partnership with trade publisher Hamilcar Publications-- From idea & brainstorming through book publication and marketingIf your organization is facing challenges regarding DEI issues or topics, please contact me: bob@thediversitymovement.com

Oxford, Oh, Us

My teaching centers on improving and building students' critical and conceptual thinking skills, as well as their writing abilities. I teach courses in the Strategic Communications sequence, one of the largest majors on campus. My courses include online, hybrid, and traditional classes, including "Strategic Communications Planning," "Theories of Communication," and the online course "Theories of Celebrity Branding." Whenever possible, I incorporate service learning elements to give students the "hands on" experience that they need in today's competitive marketplace.

Greenville, Pa, Us

Lead the fourth largest department at Thiel College in terms of headcount and enrollment. Transition the department from a “last chance” major into one that is innovative, based in the liberal arts, and also enables students to gain practical experience. Serve as overall adviser for ~100 students. Steer recruitment efforts with Admissions Office assistance. Management oversight for all student media: television station, radio, newspaper, and yearbook. Enhance the profile of the Department of Communications locally, regionally, and nationally. Manage tight budget responsibly, including hiring adjuncts, student media needs, and equipment purchases.Key Accomplishments:• Created, designed, then recruited students for the Pedas Center Fellows (PCFs) program, top students at Thiel College interested in communications and mass media to serve as peer tutors and student multimedia leaders.• Created and managed a student marketing agency specializing in narrative storytelling to promote and market the Thiel College brand.• Created college-wide assessment rubric for individual departments to measure effort in preparation for Middle States midyear visit.• Expanded course offerings: online, in the department, and college-wide via Presentational Literacy initiative.• Collaborated with faculty across the college to offer discipline-based multimedia and student media programming.

Kent, Ohio, Us

Tasked with creating an asynchronous online M.A. degree program in public relations from concept. Create entire infrastructure for “college within a college” program, only the third such degree program at KSU at the time. Establish marketing and admissions procedures with vendor hired to lead these efforts and coordinate efforts with KSU Graduate Admissions office. Manage relationship between JMC, College of Communication and Information Dean, KSU Provost and Associate Provost for Online Education, as well as staff members of each division. Create, write, and lead in creation of all marketing materials and updating processes as program developed. Develop strategic plan to get program approved by KSU Faculty Senate and Board of Trustees, as well as the Provost. Hire a chief operating officer and all support staff necessary to sustain growth. Lead and serve as spokesperson for all marketing efforts via web, social media, and direct mail marketing.Key Accomplishments:• Established infrastructure for program, as well as marketing website for a 9-month on-time launch. • Created JMC admissions procedures for continual enrollment and coordinated efforts with KSU Admissions and vendor.• Beat enrollment projections by 500% at launch.• Grew program from zero (0) to ~250 students in less than three years. • Served as strategic communications planning director, responsible for implementation, including oversight of internal staff, vendors, and freelance marketing experts.• Manage internal staff of five, external agency of 4-10.• Total program revenues exceeded $6 million.

Tampa, Florida, Us

Create new structure and learning outcomes for “Mass Communication and Society” course (enrolling 1,500-1,800 student per year) based on College of Arts and Sciences accreditation process. Lead course through CAS and Provost committee approval process by demonstrating assessment outcomes that adhered to USF standards. Based on revised course (formerly a lecture class), develop curriculum, standards, and assessment procedures. Hire adjuncts and graduate student assistants to teach recitation sections. Provide administrative and curriculum oversight of all instructors. Secure CAS funding.Key Accomplishments:• Engaged in 2-year self-study of large course “best practices” and “critical thinking” to ensure pedagogical depth.• Wrote and managed approval process across multiple department and CAS committees and leaders.• Lobbied CAS and USF leadership regarding course changes and needs.• Transitioned class from lecture-only to lecture/recitation structure, leading to students receiving more one-on-one instructor engagement. • Created course materials, instructional guides, and student work for adjunct and GA instructors for recitation sessions.• Facilitated training program encompassing development of critical thinking and technology skills for everyone teaching the course.• Managed team of teaching assistants leading 20-30 recitation sessions annually.• Ensured sound academic practices and curriculum implementation for 25+ instructors annually.• Increased number of undeclared majors in the course choosing SMC majors by 500%.

Charlotte, Nc, Us

· Ghostwrite speeches, executive remarks· Crafted consumer-related articles for intranet (140K employees)· Wrote senior executive scripts for televised broadcasts· Orchestrated internal and external communications strategy for multiple lines of business· Developed ongoing program for publicizing outstanding employee work· Developed quarterly recognition program for employee’s achieving outstanding results through Six Sigma· Authored press releases and internal/external Q&As· Steered messaging and content development related to office closures and mass layoffsContent Manager for Consumer Products Web site (35K employees, $2.2 billion revenue)· Championed the development and launch · Wrote and edited all new content· Formulated ongoing communications strategy · Increased viewership 351 percent· Grew readership for 12 consecutive months, reaching 40K monthly page views· Achieved 8% jump in employee satisfaction across Consumer Products division

St. Louis, Mo, Us

UpStart Communications ranked as the largest independent public relations agency in the East Bay and one of the 10 largest in the San Francisco Bay Area. Fleishman-Hillard purchased the firm.· Lead writer and strategist on Silver Anvil winning campaign for Documentum, which saw record revenues increase 54% and net income jump 204% after more than 400 clips featured its reputational transition from document management to content management· Ghostwrite op-ed columns and articles for high tech executives and venture capitalists· Prepared white papers, news releases, Web site content, and marketing collateral for multiple high tech clients · Guided strategy for written communications while directly and indirectly managing 3-5 teams of 4-6 associates· Consulted with media specialists on all interactions with journalists and analysts · Analyzed business publications in support of media relations staff

London, Gb

Business Writer – Marketing & Communications• Drove editorial process for division’s first global intranet newsletter: 85,000 circulation• Wrote and edited news stories for daily online publication• Authored feature stories for monthly publications and newsletters• Consulted with local, regional, and national media teams on publicity efforts, ensuring that pitches were on targetContent Manager – Center for Business Knowledge• Oversaw production of the division’s external Web site, transforming it from an online brochure into a tool for recruiting new research staff and increasing employee moral• Managed technical and editorial staff of 3-7 associates and budgets of approximately $100K• Wrote and edited all new content, including Director’s remarks• Formulated and developed content for employee recognition program (“Spotlight Series”) on external Web site, both increasing internal morale and providing content for potential new hires

Washington, Dc, Us

The History Factory is a specialized communications firm that uses a company’s heritage as a means for promoting its current messages. Examples of this work include employee morale programs, anniversary celebrations, and publications.• Coordinated historical research for corporate clients• Designed and authored content for multimedia exhibits• Conducted historical interviews with C-level and senior executives • Supervised or co-managed projects, budgets, and research staff – 3-10 staff members and budgets• Wrote and edited two history books: the history of Kimberly-Clark and Scott Paper after their merger and the history of BellSouth since divestiture from AT&T

Ph.D., English Literature

Master Of Arts (M.A.), American History (United States)

Bachelor Of Arts (B.A.), History, Philosophy, And Political Science

Education record