Bob Pedrazas Email & Phone Number

Tullahoma, Tn, Us

Baxter Springs Ks

Manager of the marketing department responsible for desktop publisher (website development and updates), lead generation, advertising campaigns, media relations, capital equiment team, collateral materials, video productions, tradeshows and social media communications.

Knoxville, Tennessee Area

Managed all elements of marketing, positioning, advertising, packaging, pricing, contract negotiations, promotion, public relations, web marketing, and the distributor loyalty rewards program.Initiated new brand marketing strategies including new logos, renaming product lines, including creating collateral materials for corporate branding.Maintained and expanded lead generation databases utilizing the Internet, weekly construction reports and governmental programs. Designed and produced monthly eNewsletters, media releases and brochures.Responsible for the Internet strategy including the creation of NP.TV, a streaming video website to view company information and customer testimonials.Created a two-week sales training course for new area sales managers and distributors.Participated in setting up booths for over 50 national and regional tradeshows.

Miami/Fort Lauderdale Area

Directly responsible and accountable for media programs sales development and implementation. Key member of the sales training management team and responsible for budgeting, proposals and vendor contracts.Produced over 1,500 multimedia and video productions for internal and external communications.Managed all aspects of media services at ten major corporate conventions from design, production, staging, talent, and guest speakers.Trained over 1,200 Ryder sales account managers in Effective Presentations.

Bs And Ma, Communications, Marketing

Activities and Societies: College Debate Team

High School