Robert Poe Email & Phone Number

Wesley Chapel, FL, US

St Louis, Missouri, US

Ecommerce Director SE

Mulberry, Florida, US

• Managed and coordinated six cross-functional in-house and external services teams, focusing on eCommerce, email marketing, and SMS conversion strategy design.
• Led team efforts that achieved growth in eCommerce revenue, driving millions in online sales.
• Oversaw initiatives to increase omnichannel revenue contribution year-over-year.
• Successfully negotiated both existing and new technology agreements, resulting in savings through enhanced services and direct cost reductions.
• Implemented a site audit program, defining site redesign requirements to enhance SEO, UX, and conversion optimization which enabled an increase in site performance and boost in conversion rates.

Westmount, Quebec, CA

• Orchestrated collaborative brand growth initiatives with four distinct divisional companies and cross-functional partners, including Costco, Ameriwood Home, DHP, and COSMO Living.
• Facilitated the establishment of a new direct "last mile" program with Amazon, focusing on Prime delivery and new business development by leveraging prior experiences for strategic implementation.
• Managed the creation of a new brand and digital marketing channel, devising innovative go-to-market (GTM) strategies centered on acquisition, retention, and loyalty enhancement.
• Led the formation of a comprehensive marketing commercial team, negotiating programs, driving new product development, and managing representative firms to cultivate a new customer base and channels for Dorel Business.

Muscatine, Iowa, US

• Spearheaded comprehensive strategy for the eCommerce channel, driving new business development and formulating both short and long-term business plans to ensure sustained growth and market relevance.
• Directed the optimization efforts of the eCommerce partner channel, overseeing initiatives such as Amazon Marketing Services, Wayfair media campaigns, and Overstock paid search and media to boost sales and campaign.
• Collaborated with Marketing and Sales teams to conceptualize and execute strategic partner promotional programs and communications, emphasizing cost-effective strategies to enhance the direct sales program.

San Jose, CA, US

• Strategy and implementation for communications into US/CA Partner Channels community and Internal communications. Marketing campaign management surrounding lead gen, e-commerce, Web 2.0 offerings, email marketing.

San Jose, CA, US

• Focus on the management and marketing development of US and Canada Channels communications for Marketing and Operations
• Complete overhaul of email marketing channel partner program newsletter and with 3x results on open rates for email progam.
• Oversight of high-level competitive Marketing campaigns and publication distributions.
• A/B pilot testing of new direct communication program to increase customer engagement - 20% lift in customer profile
• Communications lead for Channels Business Operations group, incorporating Social Media and Web 2.0 best practices
• Complete overhaul of Partner Merchandise program website and communication program

Sacramento, California, US

• Developing and managing the strategy of a centralized internet marketing initiatives across all company online affiliates and customer web sites. Working to develop best practices for email and search marketing to.

Raleigh, NC, US

• Focus on the management of the Interactive Marketing Department that is responsible for the external Advance Auto Parts website and related partner sites.
• Control multi-million dollar departmental budget
• Build ongoing strategic marketing plan for web creative, email target marketing, overall site design for AAP.com and eCommerce strategy
• Provide and present statistical data and analysis to executive team members
• Develop search engine marketing strategy and relationships with Google, Yahoo!, MSN and other vertical search marketing vendors.
• Management and project direction for creative and development staff

Armonk, New York, NY, US

• Focused on creating the main IBM website, highlighting the IBM and Microsoft relationship, which includes company announcements of IBM's support of Windows 2000 - successfully coordinating and managing the joint.
• Managed strategic planning, content, functionality, layout, and design of Windows 2000 web sites for Microsoft Alliances division.
• Developed, monitored, and maintained external Windows 2K for IBM Alliances site. Collaborated with the Internet Project office to maintain standards knowledge and cohesion into IBM brands.

Armonk, New York, NY, US

• Worked to develop new website representing the Alliances site representing the IBM relationships with Microsoft, Intel and Cisco.