Bob Portune Email & Phone Number

New York, Ny, Us

Greater New York City Area

Senior editor and Director DP for an independent Final Cut Pro HD editorial facility specializing in broadcast spots, web content, sales and marketing videos, corporate branding pieces, trade convention and Interactive displays, long-format documentaries and indie features, and new-business presentations.Selected by senior corporate management and agency creative directors to spearhead the development of brand identities, increase consumer awareness, and drive performance for an eclectic roster of clients including: McNeil Specialty Pharmaceuticals, The DNC, Reebok, Schiff Nutrition International, The Nation Magazine, Aflac, Barclaycard US, Volkswagen of America, NFTE, Li Ning, and Nike.KEY RESULTS➢ Boosted circulation of The Nation Magazine by 12.5% in 2005 and again by over 9% in ’09, ’10 and ‘11 with DTC broadcast commercials I visually designed, edited, animated and scored.➢ Drove successful Massachusetts ballot initiative in 2006 for the Vote No on 1 Committee with a controversial 7-spot campaign, turning around a widely predicted 38-62% defeat into a stunning 58-42% election-day victory.➢ Increased favorable impressions of Volkswagen by African-American consumers to 91% and purchase intent to 63% as video supervisor/designer for event sponsorships during the 2007 VW.I.P. NBA All-Star Weekend in Las Vegas.➢ Strengthened youth-voter turnout in the 2008 election (+30M overall) with a cutting-edge 5-spot internet campaign visually designed and edited for EUE Screen Gems. ➢ Grew Hispanic voter turnout in 2012, 2014, and 2016 with effective TV / Radio campaigns, including Catherine Cortez Masto's winning race to become the first Latina Senator in U.S. history.➢ Created signature corporate image and team-building videos for Barclaycard US, Nike East, Nike Golf, and NFTE (the Network For Teaching Entrepreneurship)

Established and managed agency’s internal AVID Editorial Division, driving profits and large-scale cost savings that repeatedly exceeded yearly goals; directing work-flow of all video projects; and supervising 3 editorial suites, analog dubbing room, insert stage, IT support team, and 3 production assistants. Specified by senior management, creative, production, and account teams as lead visionary responsible for designing and executing key strategic visualizations, including: all new-business videos, brand- and consumer-essence videos, creative ripomatics, motivational sales videos, test animatics, and other corporate video presentations.Led visual branding efforts and corporate re-imaging of Bounty, Welch's, Nicorette/Nicoderm CQ, Hasbro Games, U.S. Tennis Association, Zest Hispanic, and Rogaine.KEY RESULTS➢ Expanded agency’s internal editorial division through consistently superb video product into a profit center that generated billings / savings of $750,000 to $800,000 annually.➢ Spearheaded successful, new-business video presentations, winning multi-million dollar accounts including: MobileComm, Bermuda Tourism, Mercedes Benz (Media), U.S. Tennis Association in the General Market, and GlaxoSmithKline (Tums) in the Hispanic Market.➢ Conceived, designed and animated 60-minute NBC Times Square Jumbotron video for Trivial Pursuit 20th Anniversary Edition, the key element in an integrated PR strategy that catapulted TP20 to “the most successful game introduction [of] 2002” and “the best-selling non-video game of the year.” (USA Today) ➢ Commended personally for presentation excellence by Procter & Gamble’s Associate Director of Advertising Services, EVP/Sales Director at Hasbro Games, and SVP/Brand Manager at Philips Lighting.

Freelance production and post-production services for commercials, music videos, and documentaries in both Hispanic U.S. and General Markets.KEY RESULTS➢ Founded, designed, and operated internal 16-track audio/music studio for popular Hispanic editorial boutique "Gloria's Place."➢ Early creative editorial work with future superstars Will Smith, Fu Schnickens, KRS-One, Bon Jovi and Too $hort.➢ Visually designed and edited 12 interactive videos featured in the Puerto Rican Pavilion at the '92 Seville World's Fair.➢ Composed music tracks for all Budweiser-sponsored Spanish-language advertising used at the 1994 World Cup in Los Angeles.