Bob Provost Email & Phone Number

New York State

Advancing the interests of New York State's tourism industry, its partners, consumers and the tourism professionals who strive for excellence on its behalf.

Newark, Nj

Residency (project-based appointment) position dedicated to the Newark Communications Initiative: Explore and document existing communications infrastructure among multiple stakeholders, develop best practice models addressing multiple target populations (collegiate, resident, employee/employer, visitor, developer, etc) and make recommendations with business plan and strategy.

Newark, Nj

Provided leadership and strategic direction for the professional team charged with marketing Newark as a destination for overnight visitors from May, 2015 to December, 2016. Prior to that, served as co-founder and Board Chair since July 1, 2008. The GNCVB is committed to generate economic growth and create new jobs for Newark by increasing the number of overnight visitors to Newark, their length of stay at Newark hotels and their per capita spending at Newark attractions and restaurants. GNCVB strategies include attracting new events, meetings and conferences to the region while applying best practice digital marketing strategies to promote and market the assets of the greater Newark region domestically and globally. Since GNCVB's first year of operations, Newark hotels have experienced 46% sales growth and city tax revenues have grown by nearly $2.5 million. The GNCVB is a private 501(c) (6) New Jersey non-profit corporation composed of local tourism professionals and key industry leaders. I am proud of the accomplishments of the GNCVB team during my 18 months as interim CEO - three audits completed, legal and financial issues resolved, governance improvements, relocation to a new office with a great storefront location, aggressive digital and personal marketing efforts/outcomes, major initiatives in destination management and a successful new CEO search/hire - we really took major steps forward with a relatively nascent organization.

1 Washington Park, Newark, Nj 07102

A one year appointment to develop, establish and nurture programs that broaden engagement activities between the business community, faculty and students. My ultimate goal is to provide increased value to Rutgers' business partners while improving student and faculty experience and outcomes.

Newark, Nj

CMO/VP Marketing reporting to the CEO/Publisher overseeing > Strategic planning & support > New and non-traditional revenue development> Market and product development> Market research/brand strategy> External relations: government, corporate, civic, philanthropicSignature Achievement> Everything Jersey: Successfully researched, identified, articulated and executed campaign deployment of coherent print & digital brand strategy/new market positionMajor Contributions: > Everything Jersey Marketing Solutions: Integrated sales of products and services> Everything Jersey Events: Dedicated external events and promotions vendor> Non-Traditional Revenue: $1,500,000 in revenue growth> Advance New Jersey: Supported synergistic alignment of Advance daily/weekly/web entities> Constant Learning & Constructive Change: Internal cultural realignment> Doing Good While Doing Well: Philanthropic & business goal/activity alignment

Albany, Ny

CMO/Marketing DirectorNew Business Development Initiatives: > Capital District Media: in-house advertising agency/media buying –’91> Great Expectations Program: ROI based community services – ’92> Classroom Enrichment: re-invention of NIE as youth marketing program – ’93> Specialty Publications: digital publishing client-based publications – ’95> SourceLine/timesunion.com: digital media R&D, launch support – ’92 &‘96> DirecT*U: new direct marketing services division – ‘97> Newspaper Publishing: school publishing initiative/reader development – ‘00> Hearst Marketing Solutions: full-service client/agency resource – ‘03Corporate Role: Co-chair, Hearst Innovations/New Products Task Force Previous positions: Display Adv Mgr, Sales & Marketing Mgr, Advertising Account executive