Bob Rackley Email & Phone Number

Beverley, Gb

I'm available for short term consultancy work. Recent assignments have included assistance with Bus Service Improvement Plans, contracted service tenders & interim commercial management

United Kingdom

I assist with operator outreach & handling FAQs for the Bus Open Data Service & Integrated Transit Model project. ITO World host & manage the Integrated Transit Model data in England on behalf of the Department for Transport.

Hull, England, United Kingdom

Responsible for marketing, service planning, business development, customer relations & information technology for East Yorkshire's 260 vehicle local bus network & contracts. The business has a turnover of £30 million per year & 650 staff. Until 2018 it was England's largest family owned bus & coach operator, before its sale to Go North East part of the Go-Ahead Group PLC a FTSE 350 company with a turnover of £3.8 billion .Achievements and responsibilitiesStrategic Management• In attendance at all EYMS operating company board meetings since I joined the company in 1995• Provided detailed commercial & operational reports and analysis for the vendor in the 2018 sale to Go North East• Carried out the commercial & operational analysis of the target company during the aborted purchase of a similar sized transport company in 2014.Leadership• Led the marketing & business development teams throughout my period at East Yorkshire, and at various points I have taken on responsibility for the operational staff, training department and coaching unitStakeholder Partnerships• Worked with politicians at all levels from parish councils to cabinet ministers• Managed the company local authority concessionary travel schemes, including the submission of two appeals and representing the smaller operators on the DfT’s Reimbursement Working Group. • Past National Chairman of the National Express Operators Partnership• Chair of the York Better Bus Area BoardCommercial Development• Developed range of new tickets including smartcards and mobile app• Simplified and strengthened Greater Hull & town networksProject Implementation• Introduced the first EBSR system in a non-group company, streamlining registration processesFinance & Performance Measurement• Built advanced Excel models & Power Bi dashboards to analyse large size revenue & cost data bases, and KPIs.

Weston-Super-Mare, England, United Kingdom

Company Director responsible for all commercial, operations, & engineering activities at the company's Weston-super-Mare, Bristol & Wells depots. The region had a fleet of 200 buses and coaches, with a turnover of £12 million, and employed 500 staff.Achievements• Enhanced Company profile in the local community, including two years as President of Weston super Mare Chamber of Trade and Commerce• Managed the local change in culture required on group flotation

Newcastle Upon Tyne, England, United Kingdom

This post was responsible to the Operations Manager of Northumbria Motor Services Limited for a team of 150 operating staff, at the company’s Newcastle upon Tyne and Hexham depotsAchievements• Implemented staff restructuring through a period of rapid change with deregulation and privatisation• Promoted the new Northumbria brand through public and staff events

Cambridge, England, United Kingdom

This post was responsible to the Managing Director for a team of 344 staff of all disciplines, at the company’s Cambridge depot. The depot had a fleet of 149 buses and coaches. Achievements• Moved the operating depot to an edge of city site and implemented consequent service and operational reorganisation• Became a shareholding director after the management buyout from NBC

Bachelor Of Arts - Ba, City/Urban, Community And Regional Planning, Upper Second Class Honours

Education record