• Senior leadership team member responsible for all Product Management and Marketing activities for a global leader in industrial irrigation products• Principal on 5yr strategy development and implementation• Enhanced effort obtaining deep marketing analytics to drive NPD for share capture • Worked cross-functionally with other SBUs and country managers to find synergies on global marketing • Managed a team of Product Managers and an outsourced PR/Marketing agency• Responsible for Product P/L for over 500 skus• Managed all marketing related expenses including research, trade publications, inbound/outbound marketing

• Manage a team of product and marketing managers responsible for $100M specialty wire and cable division with a LEAN focus• Focused on accelerating growth through Strategy Development, New Product Development, Market Delivery System• Responsible for researching and establishing strategic direction to achieve long-term product and divisional goals• Drove the 3yr corporate strategy based on market growth rates, technology, customer analysis, and organizational abilities• Established key performance indicators of across the division based on overall business objectives, and managed marketing and product programs to meet those goals • Managed product market research, reporting, forecasting and identified new opportunities via vertical marketing

• Responsible for global long range product strategy, identifying and directing the development of new products and solutions in video and data technology • Principal owner of global product strategy for “Connected Home”, specifically converged hardware and software platforms for the service provider space (ie Comcast, Liberty Global) - STB + Cable Service Gateway (Media Gateway – Video/Data/VoIP) - IP-Client delivery platforms (over-the-top, client/server)• Worked cross functionally with global teams based in France, Belgium and multiple US locations encompassing hardware and software engineers, business development, Advanced R&D, sales, program and project management• Developed “Digital Home” software ecosystem (use cases, software licensing, demoware, advanced features, UI, 2nd screen) for converged platforms• Identify new technologies or potential competing/disruptive technologies and developed a strategy to address as part of roadmap and execute as necessary• Analysis of technology including hardware (Broadcom, ST, Intel, Marvell, Qualcomm, Trident, Vixs), middleware, CAS, software framework, and wifi vendor technologies

• Responsible for global “cradle to grave” product management; full P/L and budgetary responsibility with 3-5yr planning of Commercial/MDU/Hospitality video technology products. • Launched a Satellite to IPTV distribution technology for MDU properties and licensed the technology to DIRECTV (MFH3/IPAdvantqge)• Cross-licensed MDU technology to in-flight entertainment (IFE) vendor providing “live” video while airborne. Managed engineering resources on an outsourced cost+ basis • Launched an industry leading HD-video technology system in the Hospitality market (Com1000)• Initiated, Negotiated, and Closed new long term business contracts with Tier1 Satellite/Cable customers, technology and integration/distribution partners worldwide• Created overall Go To Market strategy including entry/exit strategy, product positioning, pricing, and marketing

• Own the pricing, placement, packaging, and positioning of Broadband over Powerline product line.• Product expert on technological enhancements made to consumer equipment; serve as the primary contact with Asian OEMs. Negotiations include contract, pricing, shipping costs, delivery times, product enhancements, manufacturing and design, quality control.• Create messaging, literature and sales tools promoting features, benefits and competitive advantages of the product's functionality (including whitepapers, ROI tools, marketing brochures, Web content )