Perricone Farms is the leading producer of premium, craft juices in the country, with a focus on the “freshly squeezed” citrus category. Founded in 1994 and with processing facilities in both California and Florida, the Company supplies its products to the foodservice and retail channels across the US under the “Perricone Farms” brand and for customers’ private label brands; and its products are also used as high-quality ingredients for CPG brands. Perricone is headquartered in Newport Beach, CA.

Advised and consulted Business Management Team during the strategic review of several businesses. Generated operating plan while strategically evaluating whether to fix, close or sell the business.Improved EBITDA by approximately $500,000 per month through manufacturing and labor improvements, targeted individual accounts for detailed contribution margin review and utilized customer relations to reduce costs in supply chain.Assisted in establishing a new sourcing plan for raw material paper and implemented market-based, transfer pricing to the plants. This contributed to the $500,000 earnings improvement noted above.Developed a new costing system designed to evaluate cash contributions on an individual customer and plant basis.Created and led cross-functional teams to develop aggressive fix or close strategies for underperforming plants. This led to a business improvement of $400,000/month.

Identified and delivered sustainable margin improvements of more than $11million annually, resulting from targeted cost reductions, specific customer initiatives, price increases and leveraging the strength of the Retail Experience Network both domestically and internationally. Attained safety RIR (Recordable Incident Rate) of <1.0 through new safety teams, which included both hourly and salaried employees from all departments. Sustained the lowest recordable incident rate for contractors in the company.Directed regular health and safety exchange audits utilizing "RADAR" (Recognize, Assess, Develop, Act, Report) and The Loss Causation Model to prevent upset conditions and injuries.Grew International sales better than 365% in two years (from $5.4 million to $19.7 million), supplying packaging solutions to Wal Mart and Sam's.Established a Greenfield, start-up Retail Center and drove gross sales from zero to $8.2 million within 18 months by collaborating with the various businesses in Weyerhaeuser and developing a suspect, prospect and target account selling process.

Guided Retailers Strategic Business Unit (SBU) grossing more than $400million in annual sales. Developed a new sales and retail supply organization encompassing the full breadth of our retail packaging portfolio; Corrugated Boxes, Enhanced Graphics, Paper bags, Printing Inks and Plates and Retail Displays. Accountable for operational planning, budgeting and profitability. Defined roles, responsibilities and relationships for the organization, devised marketing strategies and established new forecasting tools for the specialty business.Created and implemented a national go-to-market strategy for the various retail channels: Food& Drug, Foodservice, Mass, Club and Soft Goods. Delivered sales growth in excess of 40% for Retail (value-added packaging, point of purchase displays and turn-key merchandising solutions), 13% for bags and 12% for Enhanced Graphics.

Kraft BagsDirected sales, marketing, finance and production operations for a four plant manufacturing system with annual revenue totaling more than $100 million and 100,000 tons sold.Grew volume, market share and profitability in a declining market, cultivating collaboration between plants and initiating best practices; generating a return on net assets (RONA) in excess of 24%.Introduced paper handle bags made from 40% post-consumer recycled content, allowing reclamation of market share and provision of superior product to plastic for customers.Successfully negotiated labor contracts, handled management relations and established a new plant safety team empowering employees at all levels, which reduced injuries by 75%.Collaborated with recycling business to establish closed-loop recycling programs, adding value for customers and resulting in 100% supply position for the business.Initiated supply chain cost savings through aggressive inventory and freight programs to include Just in Time, Vendor Managed Inventory and EDI, enabling customers to reduce their inventories by greater than 50%.