Bob Rusch Email & Phone Number

Poway, Ca

Founded the Always Positive Foundation as a social initiative and 501 (c) 3 non-profit public charity to change attitudes, transform lives and restore hope. Brand evangelist with a passion to unite, ignite and mobilize people and resources. Conceive and promote guerrilla marketing strategies including grass roots brand building utilizing cause marketing to promote and launch new products and ideas. Manage PR, media and other communication tools to create brand awareness and increase sales. Develop relationships with influential individuals and organizations to inspire positive cultural change and grow brand ambassador base. Close deals by presenting to prospective clients, donors, sponsors and partners. Fundraising for campaigns from companies such as Wal-Mart, Lexus and Wells Fargo Bank. Passion for Business Development, Marketing Campaigns, Promotions, Sponsorship Sales and Visionary Solutions. Key Accomplishments:- Established 501 c (3) public charity; created mission statement for the promotion of a positive attitude lifestyle movement. Raised $35K first year to support children’s orphanage in Tijuana, Mexico - launching annual campaigns and events for volunteers to serve others.- Created and implemented product placement campaign for professional athletes to build charity and sponsor awareness. Secured hundreds of NFL players to wear wristbands promoting charities message during games; including video of the Super Bowl Champion Green Bay Packers (2011) and New York Giants (2012) holding the Lombardi Trophy.- Developed strategic partnerships with charities, volunteers, community organizations and corporate partners to work together for a common cause. Influenced auto dealership to host charity food packing event; procured numerous sponsors to underwrite event. Coordinated pre-event television interviews, event media coverage and on-site athlete appearances. Result – charity packaged 150,000 meals for the hungry in five hours and dealer sold 3 cars!

Poway, Ca

Lead the sales and marketing team who created the first Lightly Cooked - Frozen Dog Food. My Perfect Pet is a premium quality fresh pet food that is made from all natural, human grade ingredients, and lightly baked for taste, aroma and safety - it's veterinarian recommended. Our mission is to work tirelessly with our retailers to educate, inform and inspire pet owners to improve the health and longevity of their pets through better diet and nutrition.Developed brand messaging and marketing strategies that attract customers nationally to a revolutionary new pet food. Implemented strong sales and marketing campaigns resulting in increased retailer sales and consumer brand recognition. Manage sales force which supports retailers and distributors.

Escondido, Ca

Business Development: Introduced, managed and coordinated software developer, investor and training partner’s expectations. Responsible for designing and managing a proprietary customer relationship management system and launching a corporate training company based on relationship sales concepts in the "The Referral of a Lifetime", the lead publication in a Ken Blanchard book series. Acquired the software patent and managed the development of the Keep-InTouch® CRM system. Supervised software development teams and marketing collateral development leading to successful sales to Fortune 500 companies including: American Express Financial Services, Aflac and Countrywide Mortgage.Conceived, designed and developed an affinity marketing campaign and software application for several online gaming organizations around the world. Led the transition of low-performing programs into higher sales through strategic planning, re-branding, retention programs and re-prioritization of pay-off ratio. Managed account activation, prizes, incentives & rewards, fulfillment and distribution resulting in over $500,000 in 1st year revenue.

Escondido, Ca

Founded and established the Always Positive, Inc. Apparel Company. Created and secured several trademarks including Always Positive® and My Dad Is My Hero®; managed and directed marketing and creative design. Created marketing campaign, presented and sold merchandise concept shop to local store manager of national retailer. Successfully tested locally; negotiated expansion to 50 store locations in five states; increased sales to 300 stores nationally. Grew brand at more than 3,500 retail locations with national retailers such as Mervyns’ of California, Kohls Department Stores, Wal-Mart and Eckerd’s. Cause Marketing and Visionary Solution: On behalf of the Children’s Miracle Network launched and implemented national cause marketing campaign in partnership with national retailers. Presented and sold merchandise to 500 national retail locations generating over $250K for charity in two years.Successfully launched the “My Dad Is My Hero” gift pack as a Father’s Day promotions at 3,000 Eckerd Drug Corporation locations with $1.00 from each package benefiting the Children's Miracle Network.

Carlsbad, Ca

Conceived and developed marketing and promotional activities for the Bad Boy Club apparel brand. Managed all trade show and catalog operations, promotional events, celebrity endorsements and collateral materials. Created numerous strategic partnerships with extreme sports athletes, professional surfers, professional golfers, professional baseball, football and basketball players. Represented brand in sales meetings with retailers and licensees.Key Accomplishment:- Marketing campaign with celebrity promotions: Devised and developed guerrilla marketing strategy to build relationships with professional athletes. Identified and distributed “ON- STRIKE T-Shirt” to every Major League Baseball team the day before strike. United, ignited and mobilized Major League Baseball players cause, attained athlete endorsements and achieved national media awareness resulting in $8M in revenue from national retailers.

Greater San Diego Area

Managed the San Diego Region for all direct sales to corporations; conceived and developed business conversion strategies and programs. Responsible for business development, marketing campaigns, promotions, visionary solutions, public relations, advertising, event sponsorship, and building industry relationships. Key Accomplishments:- Researched open territory by sales volume and revenue share and collected and analyzed data of low performing agencies. Implemented incentive programs and coached re-sellers to move market share. Resulted in 100% increase in revenue share in first year.- Built C-level relationships with key accounts and developed collaborative partnerships with industry counterparts. Created themed programs and promoted events. Achieved preferred relationship status with clients and industry partners while creating camaraderie internally.

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Business Administration And Management, General

Education record