Bob Sacco Email & Phone Number

Worldwide

The Internet Oldtimers’ Foundation represents the leading decision makers in the digital media and marketing industry. Our mission is to educate future industry leaders and to support the continued growth of the interactive space as a mutually beneficial medium for promotion and communication. The 450+ membership utilizes the group as a resource for education and information and networking for career and business opportunities.The OT was founded in 1999 in response to a much-needed sphere of communication dedicated to the ever-changing interactive marketing landscape. Our members interact with their peers in a private, highly confidential and relaxed virtual space on industry-related topics.

New York New York, United States

*Acquired in 2023 by Digital DNA*

Greater New York City Area

Served as a contract analyst.See my latest 2019 Report at: https://www.phocuswright.com/Travel-Research/Market-Overview-Sizing/Travel-Advertising-in-U-S-and-Europe-Industry-Sizing-and-Trends

New York, Ny

Served as co-founder and VP for bootstrapped startup Travora/Travel Ad Network (TAN) which was VC funded through three rounds from Rho Capital ($15M), Starvest Media ($15M) and Village Ventures ($4M). Travora/TAN became the largest online travel information audience worldwide (ComScore, 2012) outpacing Expedia's TripAdvisor. Under my direction as VP of Sales & Marketing, Travora/TAN captured 9% competitive market share of ALL online travel advertising revenues in just 3 years and became a "must travel media buy" among Fortune 500 clients and advertising agencies on Madison Avenue and worldwide.Travora/TAN won the INC Magazine's "Fastest Growing Companies in America " award for 2009 while capturing over $34 million in VC series A VC funding. I was twice named by New York Times as "A Person of Note in the Ad Industry" in (2007 & 2010).Travora/TAN is the next generation of travel media and information –– 300 sites and 35 million travelers strong. Travora/TAN offers exclusive publisher representation across all stages of the travel lifecycle. Publishers include the ever-inspiring LonelyPlanet, TripAdvisor, Rough Guides, Let’s Go, Not For Tourists, Vayama, Viator and Rand McNally. Exclusive representation means turnkey sales solutions for publishers and total access to a 100% Travel Qualified audience.AREA OF EXPERTISE• B2B digital advertising sales • Sales Pipeline Development • Strategic Sales • Research• Customer Relationship Management • Mobile • Vertical Advertising Networks • Social Media Strategy • Social Media • DMP • DSP • SSP • RTB • Sales Team Management • Performance Advertising Management • Syndicated Research Expert • Creative Sales Approaches • Executive Presentations • Vendor/Agency negotiation • Product Launch • Lead Generation • Project Positioning • Trade show collateral • Market Penetration

San Francisco Bay Area

Directed leading edge newspaper.com Internet advertising sales dept. Implemented state-of-the-art salesforce automation that communicated with other business units throughout the entire company. Achieved record sales year over year. CLIENTS: Pac Bell, Ford, Acura, Toyota, American Airlines, Allstate, Avis, British Airways , Compaq, CBS SportsLine, Fidelity , GTE Wireless, Ikea, Jobs Direct, Sony, Marriott, Mexico Tourism, Nestle, NetGift, Nikon, Paine Webber, Sprint, Shell Oil, U.S. News & World Report, Kaiser Permanente, Lexus, Scudder Investments, etc..