Bob Sadowski, Apr Email and Phone Number

Develops, implements and manages exciting, brand-centric, strategic and tactical marketing initiatives designed to grow the myCUmortgage partner credit union base; communicate and build relationships with existing partner credit unions using marketing campaigns that enable them to help more members with homeownership; and provide marketing, branding and communications expertise to all myCUmortgage internal audiences.► Regularly referred to as the “myCUmortgage Google” due to in-depth organizational knowledge and experience.► Provides strategic, tactical and data driven marketing planning from an overall business perspective to products and services, such as the Total Expert CRM platform, the new Loan Origination System and individual trade shows.► Coordinates and executes design and content development of high-impact, brand-centric print and electronic marketing materials and collateral.► Coordinates and manages the annual myCUmortgage Partner Conference, exceeding set goals and winning multiple awards, including PRSA Gem City, PRism and Diamond Awards and three “Best in Show” awards.► Manages website content and social media, including an award-winning blog.► Develops and executes high-impact credit union-to-consumer marketing campaigns.► Manages and co-manages multiple teams and projects, including agency relationships, branding and culture programs and Partner Conference sponsor programs.► Leads and manages proactive public and media relations.► Develops brand guidelines and leadership, helping myCUmortgage experts embrace the brand through communications, education, activities and enrichment.► Mentors and trains myCUmortgage experts in marketing, branding and image.

Targeted public relations, communications and related marketing management roles at companies looking to enhance their strategic communications leadership, proactive customer interaction and branding excellence.Delivered innovative and proactive thinking while providing deep communications experience, driving business goals and supporting customer needs.Faced with the need for increased, comprehensive communications, used strategic and innovative public relations and marketing efforts to drive industry awareness, brand recognition and sought-out thought leadership in both B2B and B2C environments.

Developed and executed strategic marketing and communications initiatives and comprehensive public relations programs for Direct-to-Consumer division. Maintained and grew brand awareness across multiple channels to wide and diverse customer base.► Established brand ambassadorship and became sought-out spokesperson on planning and productivity, providing 15 guest posts and citations, up 1,400% from previous year.► Attained 300% increased media coverage of key executives and secured significant speaking engagements, including the Internet Retailer Conference and the National Association of Organizing Professionals.► Developed all content for multiple brands to distribute via social media in 2013, including 300 Facebook posts, 2k+ tweets and hundreds of additional posts via Google+, Pinterest and YouTube.► Generated 2.3k views in less than 3 weeks (52% over goal) and received PRSA PRism and Diamond awards by creating and launching new blog.► Increased inbound root domains by 1,350% for 4 e-commerce websites by improving search engine optimization and measuring customer interactions and revenue generation across social media platforms and public relations campaigns.► Implemented aggressive media relations tactics, achieving unprecedented company and brand coverage in 2013, including over 600k impressions.

Developed, led and executed strategic planning and programming for complete suite of scientific and chemical research products and services offered by CAS internationally. Maintained and grew CAS’ position as a thought leader in chemical and scientific research. Provided timely answers and feedback to aggressive customer base via electronic and social media.► Used traditional, electronic and social media to deliver leadership messaging and news worldwide, growing proactive communications by 335% in less than 9 months.► Strengthened and enhanced CAS brand through written communications, presentations, social media and advertising, ensuring quality and consistent content throughout all communications.► Managed a team of six communications professionals, driving increased industry awareness of CAS and quality external communications.

Provided comprehensive and strategic communications planning and programming for Standard Register’s Industramark business unit. Supported corporate public relations and communications initiatives.► Increased company and business unit exposure through various media relations programs and tactics.► Created and maintained new Industramark brand, resulting in industry-wide recognition, accolades and multiple industry awards.► Developed, established and grew social media presence for Industramark through multiple channels, leveraging Twitter to drive trade show traffic at 90% success rate.► Developed award-winning written public relations and marketing communications pieces, resulting in multiple sales leads.► Served as company spokesperson for crisis communications scenarios and managed the resolution of the events.

Served as global public relations lead for Seapine and its line of application lifecycle management products. Provided complete public relations strategy and programming across the organization. Managed comprehensive media relations efforts. Developed written public relations collateral for publication in key industry journals. Provided public relations counsel and coaching to executive management. Placed speakers at trade events, establishing Seapine as an industry thought leader.

Served as public relations lead for LexisNexis Litigation Services, North American Legal Markets Large and National Law organizations, and Librarian Relations Group. Provided extensive and unprecedented strategic public relations support and aggressive media relations.► Developed and executed public relations plans for key product roll-outs, leading to product sales and multiple awards, including PRSA PRism and Diamond awards and an IABC Bronze Quill award.► Positioned LexisNexis as industry thought leader through content development and delivery.► Received 2 Cy Young Pitching awards from LexisNexis Corporate Communications as best media “pitcher” on the public relations team.

Served as primary day-to-day public relations point person for the company. Identified and executed upon hard news and thought leadership opportunities. Developed and executed proactive public relations campaigns.► Provided public relations support to Reynolds and Reynolds (Canada) Limited, growing the company’s international presence through targeted communications campaigns.► Established key executives as industry thought leaders through strategic placement in key industry publications, including Automotive News, Digital Dealer and Ward’s Dealer Business.► Led development of ground-breaking video series, introducing new product offerings.