Revenue Optimiser specialising in revenue management, sales & marketing and distribution for hotels and resorts with over 30 years of experience in operations, sales & marketing, revenue management and electronic distribution. Consultancy services and staff training development workshops include property diagnostic processes, transient and group sales skills development and processes, channel distribution, as well as marketing strategies. It is about bringing people, systems and processes… Show more Revenue Optimiser specialising in revenue management, sales & marketing and distribution for hotels and resorts with over 30 years of experience in operations, sales & marketing, revenue management and electronic distribution. Consultancy services and staff training development workshops include property diagnostic processes, transient and group sales skills development and processes, channel distribution, as well as marketing strategies. It is about bringing people, systems and processes together to fully OPTIMISE and GAIN INCREMENTAL REVENUE.Check it out on https://www.revoptimiser.net/ Show less

I was responsible for overall revenue strategies (pricing, inventory control and sell strategies), electronic distribution and digital marketing initiatives. Other core functions include the overall implementation and management of related systems such as channel managers, customer relationship management, sales force automation, sales & catering systems and both revenue management as well as forecasting systems. I also spearhead the roll out each property’s Marketing Plan… Show more I was responsible for overall revenue strategies (pricing, inventory control and sell strategies), electronic distribution and digital marketing initiatives. Other core functions include the overall implementation and management of related systems such as channel managers, customer relationship management, sales force automation, sales & catering systems and both revenue management as well as forecasting systems. I also spearhead the roll out each property’s Marketing Plan annually,at the same time establishes and conduct workshops on up-selling skills, sales accounts management and revenue management. Property diagnostic process is also conducted to evaluate efficiency and effectiveness of each property’s strategies and business results.Together with my team, we keep ourselves updated on latest electronic developments and as much as possible roll them out after considering feasibility and investment cost and returns. Other additional functions, include working with our development team on new and prospective projects (feasibility, projection and budget) as well as meet prospective investors and owners. Other milestone projects include the instillation of a much stronger revenue culture within the company, implementation of IDeaS Revenue System, ‘Best Rate Guarantee’ policy for Dusit, dynamic pricing and standardizing sales processes, set-up of reservation systems, both Opera and SynXis. Standard sales training programmes were also established as well as leading the development of our brand website on three occasions. Show less

Responsible for sales, marketing, revenue management and marketing communications & PR at corporate levelWas acting Director of Sales & Marketing to turn around the business at the Legend Hotel Saigon which is a 5-star city hotel for 9 months. During this time, the Hotel moved from being the worst performing property to the top three positions in both market penetration and RevPAR. Over-seeing the development of new projects in Phan Tiet, Ho Chi Minh City, Bangkok,Chiang Rai… Show more Responsible for sales, marketing, revenue management and marketing communications & PR at corporate levelWas acting Director of Sales & Marketing to turn around the business at the Legend Hotel Saigon which is a 5-star city hotel for 9 months. During this time, the Hotel moved from being the worst performing property to the top three positions in both market penetration and RevPAR. Over-seeing the development of new projects in Phan Tiet, Ho Chi Minh City, Bangkok,Chiang Rai and Shanghai including coordination with architects, interior designers, M & E, etcProvide consultancy and technical advise to hotel operators and owners on system set up, e-commerce businesses and marketing as well as revenue management issues. Set up of web solutions and e-commerce distribution for the group Show less

Ensured properties managed by CBRE Hospitality were revenue focused and opportunities maximized. Conducted regular training workshops for all staff on sales negotiation, presenting and accounts management skills.- Fully responsible for the set up and maintenance of CBRE Hospitality’s Central Reservations System. - Conducted market research and feasibility for clients on consultancy and management requirements.- Assisted in preparation and conducting presentation to potential… Show more Ensured properties managed by CBRE Hospitality were revenue focused and opportunities maximized. Conducted regular training workshops for all staff on sales negotiation, presenting and accounts management skills.- Fully responsible for the set up and maintenance of CBRE Hospitality’s Central Reservations System. - Conducted market research and feasibility for clients on consultancy and management requirements.- Assisted in preparation and conducting presentation to potential clients - Responsible for functions of CBRE Hospitality Reservations Sales Centre.- Prepared and conducted Property Diagnostic Programs at properties- Established all web-solutions and e-commerce solutions for the group Show less

Responsible for overall revenue management of Thailand properties

Responsible for all properties in Malaysia and Myanmar

Part of the pre-opening team. Joined as Reservations Manager, promoted to Assistant Front Office Manager and eventually to Director of Reservations Sales before becoming Director of Revenue Management within a 2 year span.