BAKERpedia is the largest depository of technical baking information on-line. In the last year, we have tipped 2.2 million unique page views annually. We believe in sharing knowledge with the purpose of driving innovation in high-output baking while growing and deepening connections in the industry that strengthen the baking ecosystem worldwide.As a key member of the business team, I own the strategic direction and tactical implementation of marketing activities across the business. Reporting to the CEO, I am accountable for developing and executing the strategic vision and tactical plans for marketing all current and future products. I am responsible for all marketing activities including re-branding, marketing strategy, product positioning, product messaging, product pricing, market development, lead generation and nurturing, website management, and marketing communications.Lead a best-in-class team of content creators & sales professionals. I thrive in a start-up environment and have a successful track record of leading innovative marketing plans that position the company and their products ahead of the curve in the digital content space.We're a global team focused on delivering quality science based content in a fast changing environment. We believe in the future of work and creating a culture that is supportive, timely and agile.Responsibilities:* Cultivate new and growing client & customer base through outbound marketing programs* Manage & control all the processes of our digital marketing strategy, plus SaaS tools & Web Apps* Define strategic marketing plans and be the steward of our Brand* Manage marketing budgets and calculate the ROI of the company’s action* Track trends, listen to our client base needs and monitor competition* Innovate on client offerings and internal marketing automations for our inbound marketing program* Industry marketing leader and speaker at industry conference & trade shows* https://bakerpedia.com/author/schnyder/

Responsible for sales and marketing for ECD, recognized world-wide for its leadership and expertise in thermal monitoring and analysis technology. Based in Milwaukie, Oregon, the company is a pioneer in the design, development, and manufacture of advanced thermal profiling systems and software used to monitor and analyze process temperatures in various industries including electronics, solar, baking, among others.Responsibilities:* Lead a world-wide sales team that has outperformed target numbers for the past 3 quarters (during and through Covid), on target to exceed projected 2021 corporate targets, turned around declining sales to achieve double-digit growth since 2019. * ROI-based marketing campaigns, reduced revenue/lead from $1,500 to $454 in 2019, then down to $32 through 2021 YTD.* Responsible for P/L analysis, sales forecasting, and product management (strategic planning, pricing, budgeting, product configuration, cost estimation, logistics and customer relations) aligning marketing/tech initiatives to business objectives.* Created and currently manage detailed Digital Sales & Marketing KPI / metrics dashboards for campaign tracking, analysis that drove ongoing actionable results for products and services in Electronics, Baking, Industrial/Solar, & more.* Orchestrate worldwide partner network, responsible for majority of ECD growth & sales through ongoing, proactive training.

* Responsible for B2B/B2C/Direct Response marketing communications, branding, digital marketing, demand generation, social media, eCommerce, and customer journey optimization, aligning initiatives & technology to business objectives defined, reporting directly to CEOs, COOs & Directors* Champion product positioning, digital sales strategy & messaging, and evangelize product offerings both internally and externally (customers, partners, industry analysts, press, etc.)* Develop and drive go-to-market strategies, product launches and work cross-functionally across organizations to continuously increase traffic & conversions to industries in medical, finance, technology, health/fitness, personal growth, etc.* Manage internal & external teams to implement strategic marketing plans and create new marketing channels for lead acquisition strategies to increase exposure and build customer interaction & engagement* Responsible for P/L analysis, sales forecasting, and product management (strategic planning, pricing, budgeting, product configuration, cost estimation, logistics and customer relations), aligning marketing/tech initiatives to business objectives* Build & managed detailed marketing KPIs / metrics dashboards for tracking & analysis to drive ongoing actionable results to successfully optimize targeted products & services* Managed a $100,000+ monthly budget while reducing overall average CPA (cost/acquisition) in 6-weeks from $175 to $55, driving efficiencies via paid search & paid media (display, retargeting, topics) via: Google, Google Display Network, Bing, Facebook, LinkedIn, Twitter, and Yelp* Optimize an email marketing database of over 500,000, utilizing marketing automation and segmented lists to send hyper-focused emails, resulting in highly converting sales against measured KPIs* Responsible for marketing operations and lead management from marketing automation platforms (Marketo, Act-On, Infusionsoft) into Salesforce and other SaaS platforms

Managed an internal team responsible for delivering qualified leads and a superior user experience across all digital channels for digital analytics tools and data-driven solutions.• Responsible for delivering targeted leads using cutting edge techniques to provide continuous efficiencies across all marketing channels. Reduced average CLP (cost per lead) from $1,075 down to $68 within 3-months.• Successfully managed the re-launch of Webtrends.com, a fully responsive and mobile-optimized Website; increased SEO traffic rankings by 30% during transition while reducing number of pages from 850 to 150.• Increased growth and engagement across all social media channels by 63%, providing social prospecting opportunities, engaging in real-time, 1:1 communication, and utilizing key intelligence for future content and communication.

* Developed and implemented social media strategies and analytics measures that successfully presented the Xerox value proposition to the SMB (small & medium business) market. * Created, curated, and amplified content that serves our partners worldwide. * Managed end-user and partner-facing social platforms to actively engage in and participate in real-time conversations on Twitter, Facebook, Google+, LinkedIn Groups, and Spiceworks. * Served as a subject matter expert for digital marketing web analytics, focusing on Adobe's SiteCatalyst and Google Analytics.

Managed and grew online marketing and developed unique and emerging web-based communication programs to drive awareness, consideration, and ultimately revenue for Xerox products. Managed overall digital marketing programs and budgets working with internal business partners and external agency partners. More specifically:• Oversaw strategic planning development, management & execution of multi-million dollar marketing campaigns with yearly & quarterly forecasting and provided quarterly ROI reviews to executive leadership• Delivered focused, qualified, lead generation tactics using cutting edge techniques to generate revenue through Xerox & partner websites, while increasing brand & product exposure combined with metrics and analysis to provide continuous efficiencies across all marketing channels.• Managed multiple, multi-million dollar cost centers, set budget objectives, and interface with corporate marketing and product marketing managers for optimized and managed marketing initiatives for: brand, search marketing, digital media, and social media• Member of Xerox’s Social Media Center of Excellence, a small group of elite practitioners throughout the company that helped guide overall corporate social media strategy• Created and implemented the NARS (North American Resellers Sales) organization’s first social media strategy, optimized paid & non-paid tactics through the following channels: Twitter, Facebook, Google+ (created Xerox’s first page), Spiceworks, LinkedIn• Worked efficiently within the matrix structure of Xerox’s organization, providing consultation to various marketing groups throughout the world and serving as a subject matter expert on marketing & media strategy, digital marketing, planning & execution to all divisions within.

Provided strategic marketing consulting in various markets, broad and niche: B2B, B2C, technology, electronics, medical, real estate, law, call center, environmental, music industry, and more.• SEO / Search Engine Marketing Consulting: reached and defended first-page organic rankings , managed multiple client paid search and online strategies along with landing page optimization to achieve top ROI• Project Manager for vendors & 3rd party clients for optimized and managed marketing initiatives: email campaigns (segmented and targeted), all online exposure, social media, promotional activities, etc.• Generated and implemented strategic marketing plans & created new marketing channels for lead acquisition strategies to increase company exposure and build customer interaction and engagement.• Speaker / Conference presenter in Japan, US, and Europe on marketing and social media best practices.

Sunstone Circuits is a prototype circuit board manufacturer that specializes in prototype PCBs. It was awarded as Portland Business Journal’s Top 25 Fastest-Growing Technology companies in Oregon the last two years of my employment.• Responsible for transforming a $3 million manufacturing company into a thriving Internet business with online sales reaching about $18 million (90% of total company sales) through innovative and creative marketing & sales tactics.• Directed a team responsible for rolling four-quarter strategic marketing plans & tactical roadmaps that led to Sunstone’s 30% growth rate for the past 6 years.• Managed multi-million dollar marketing budget dedicated to brand, SEO, paid search & media, email marketing, loyalty marketing, and customer retention.• Responsible for P/L analysis, sales forecasting, marketing, and product management.• Championed all lead generation marketing strategies & tactics to drive sales to Internet ecommerce Web site www.sunstone.com (drove over a 100,000 downloads in 3 months to initial launch of PCB123 software).• Oversaw the development and implementation of all web-based solutions and services, with a primary focus on growing the company’s online presence and increasing its ecommerce functionality, resulting in consistent double-digit growth while managing products.• Managed a product marketing team of product managers, web developers, customer loyalty, customer service, and a manufacturing liaisons to optimize service and maximize efficiencies through the entire buying cycle.• Managed product marketing for the following areas: strategic planning, pricing, budgeting, product configuration, cost estimation, and customer relations.• Developed customer loyalty programs to nurture customers throughout the entire buying cycle and beyond, resulting in an average 85% customer retention rate.• Created and managed company’s Website to drive customer interaction through online acquisition strategies & sales coordination

Responsible for all sales and marketing for a Japanese bellow manufacturing company subsidiary.• Responsible for a startup subsidiary, building sales from $0 to $1.5 million in under 3 years• Created and implemented an International Sales & Marketing penetration strategy for a Japanese bellows manufacturing company for the first time entering the US market• Coordinated setting up the company’s first overseas venture—Nabell USA Corporation. Sourced product, materials, product construction, shipping opportunities, start-up general needs• Manager of Sales & Marketing, created the company’s first “E-Business” strategy, digital online presence• Designed and built the company’s first Website (www.nabell.com) • Created a dominating online presence in our industry through SEO (search engine optimization) tactics

Worked in Nagasaki, Japan promoting internationalization and foreign language education in local governments, board of education and junior and senior high schools throughout Japan.

Market research for the CIC (Customer Information Center) specializes in large-scale, custom- designed research studies that provide critical marketing information for the automotive industry. Promoted to Research Editor after 4-months.